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Delivering on the Promise of Hybrid Cloud

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By: Mathew Lodge

On March 13 at the EMC VMware Strategic Forum for Institutional Investors, Pat Gelsinger and Carl Eschenbach announced VMware would offer its own public cloud infrastructure-as-a-service (IaaS), what we’re calling the vCloud Hybrid Service. Since that time, we’ve had hundreds of conversations with our customers and partners, and you’ve made it even more clear there is a need for – and much enthusiasm about – a true hybrid cloud service. On May 21, we’ll launch that service, and you’re invited.

A common theme is the (healthy) tension between business teams striving to launch new products and services, move into new markets and generally drive growth, and overloaded IT organizations that are rewarded for avoiding outages and cutting costs – very different incentives. Public cloud has the potential to benefit both, helping to increase agility and also reduce cost (both real costs and opportunity cost). But today public cloud deployments are not the norm, or even widespread inside the average company.  So why is that?

Part of the problem is that while public clouds can be simple to use for development, they also uncompromisingly assume you can make all your application and systems fit their way of working in production. For application teams, using public cloud can mean having to modify or re-write an application to become a fully redundant distributed system that can handle any disruption and still soldier on. Then there is the packaged software your business depends on that just doesn’t function that way. Multiply that by the number of applications a business uses, and it’s a bottleneck: you can’t make that journey overnight, and that limits the cloud velocity of a business. Over in IT, the desire is to be able to take a supporting role without abdicating important responsibilities around operating costs, uptime and security.

VMware believes a new approach is necessary, one that starts inside your data center and extends out to support all applications – both the new “born in the cloud” application and your existing systems. We believe the hybrid cloud should allow you to seamlessly extend your data center to the public cloud leveraging the same infrastructure, same network, same management and skills.

By extending the very same platform (and operations model) that you use today in your data centers to the public cloud, you will be able to deploy and run all your applications onsite, offsite or both — without compromise and with less risk. This is true hybrid cloud.

Powered by the Software-Defined Data Center & the VMware Ecosystem

What makes this hybrid approach possible? Two things: the software-defined data center and VMware’s broad ecosystem of service providers, systems integrators, ISVs, and channel partners.

The software-defined data center – where compute, storage, network and security are all virtualized and automated by software – means customers can create a unified hybrid cloud architecture spanning data center and cloud with common processes and management. The software-defined data center is the “glue” that automates migration, management, and security.

If this sounds familiar, that’s because this vision for the hybrid cloud is not a new one. VMware and our ecosystem of partners have been advocating an “inside out” approach to cloud for years. With roughly 55,000 partners worldwide, chances are likely that your first experience with our technology was through one of our partners. And we plan to make it easy for you to get VMware’s software-defined data center in a new way – as a service – through the channels you’ve always used.

VMware is about to change the way you think about the cloud, and we hope you’ll join us on May 21 to learn more.

Another VMware Cloud: AppSense Runs Its Public Cloud on VMware

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Why should you move to the cloud with VMware and one of our vCloud Service Providers? As Abdul Hummaida, Development Project Lead at AppSense, shares, “From a development perspective, if someone comes to me to request hardware my first question to them is, ‘Why would you need to buy hardware rather than use the iland cloud?’”

AppSense, headquartered in the United Kingdom and with offices around the world, focuses on the creation of complete user virtualization – giving users the ability to seamlessly transition between electronic devices and the flexibility to work in any way they want. With a growth rate of more than 30% year-on-year, the demand for AppSense’s software has meant an increased need for faster development and testing.

AppSense needed to address two major challenges:

  1. Scalability Testing – AppSense needed to be able to execute massive and aggressive scalability testing, which required an infrastructure capable of mimicking its enterprise clients’ environments of hundreds of thousands of people. To ensure such scalability would mean continually purchasing large amounts of hardware.
  2. Performance – AppSense engineers needed to test, tune and optimize the company’s software products by working with different versions very quickly and ideally in parallel. Even though the company has testing labs with traditional hardware, AppSense didn’t want to have to spend 4-5x more capital expenditure and needed a way to run multiple versions of its software products in parallel.

Abdul decided that the best option for the company was to find a cloud-based solution that would meet the company’s objectives in a cost-effective and timely manner. AppSense eventually decided to work with iland, because as Abdul states, “iland was the only vendor that allowed us to run desktop operating systems such as Windows XP, Windows 7, etc. Our software products are deployed on both server operating systems and desktop operating systems and so it was important to us that our prospective cloud vendor and partner should be capable of meeting those requirements.”

By working with iland, AppSense has been able to achieve the following benefits:

  • Scalability testing – enabling hundreds of VMs to be spun up to represent a customer’s environment and allow for aggressive software testing in that environment;
  • Performance – with iland’s cloud infrastructure, engineers are able to spin up environments rapidly on-demand vs. the weeks it previously took to purchase and set up new hardware.
  • Cost savings – by not having to buy large amounts of hardware to develop and test its software products, AppSense’s IT department has been able to change its financial model into a case of zero CAPEX vs. healthy OPEX.

With the speed and agility the iland cloud offers, AppSense is able to bring its software products to market quicker, contributing to the company’s bottom line much faster than the traditional hardware environment ever could.

Furthermore, Abdul shares, “We were impressed with the honest and upfront interaction and willingness of the iland team to understand the issues that were specific to our business. We were delighted with the quick access we had to iland’s technical individuals and their proactive approach to working with us on developing our cloud platform.” 

What’s next for AppSense? As the company introduces more enterprise software products, the team plans on leveraging the iland cloud platform to meet increased demand instead of buying more hardware. Additionally, as more team members adopt the cloud for the flexibility, agility and speed of deployment it offers, it shows that the cloud is quickly becoming the infrastructure platform of choice for the company.

Check out the case study to learn more, and be sure to stay tuned for even more Another VMware Cloud customer stories! Visit We Speak Cloud to learn more about the success of these customers, and follow @vCloud and @VMwareSP on Twitter for future updates.

A Who’s Who of Companies That Have Moved to the Cloud with VMware

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A year ago we launched our “Another VMware Cloud” blog series to highlight the great stories from our customers, both large and small, that have successfully moved to the cloud with VMware. As VMware continues to make private, public and hybrid cloud a reality for organizations looking to take advantage of enterprise-ready cloud solutions, we’ll continue to feature their stories right here on the vCloud blog.

In case you’re just joining us for the first time, here are highlights from the Another VMware Cloud customers we’ve featured in the last year:

The National Democratic Institute has been able to leverage vCloud Director to deploy applications in clouds from Bluelock, as well as other VMware vCloud Datacenter partners, clone them and customize them without overtaxings its engineering team.

Gratifón managed to save over $100k by moving to the cloud with vCloud Datacenter partner, Dell – $50k in costs, by not having to buy server hardware, as well as $60k per year in operating efficiencies, electricity, Internet bandwidth and IT man hours.

Publishers Clearing House took advantage of Hosting.com’s vCloud Powered hosting solutions to scale their public cloud platform in a secure manner when additional computing resources are needed, without having to commit to additional costs associated with buying new hardware or software (resulting in a 40-50% decrease in IT costs for PCH.com).

Subaru and Minivegas were able to launch the online marketing campaign, www.firstcarstory.com, with a high-performance and scalable cloud infrastructure that supported the creation of 10,000 animations, and that’s just within the first month of the campaign!

Popular retail company, Columbia Sportswear, leveraged a VMware-based hybrid cloud solution to allow the business to scale instantly and reduce infrastructure costs, as well as to provide zero downtime to users through significant disaster recovery capabilities.

Seven Corners served as a great example of how even SMBs can take advantage of a VMware-centric infrastructure to rapidly engineer its IT capabilities, and even achieve a $900k ROI!

MicroStrategy has been able to cut its internal operating costs by $1M each year and generate new revenue streams that were previously inaccessible through its VMware-based cloud solution.

By working with provider of vCloud Powered services, iland, eMix’s hospital provider customers are able to achieve anywhere from $14-18k in reduced costs per ER visit – allowing them to not only do a better job of treating their patients, but also save operating dollars in the process.

NYSE Euronext developed its Capital Markets Community Platform with VMware-based cloud technology, and in doing so has been able to target the needs of Wall Street IT leaders and their customers in ways hitherto unseen in the financial services industry.

Revlon, a giant in the beauty industry, has been able to achieve $70 million in cost avoidance and cost savings, as well as solve the problem of big-data management and disaster recovery within the company, by moving to the cloud with VMware.

eMeter, a Siemens Business, can easily spin up or down data center services in multiple countries, based on business demand and need, all thanks to its VMware-based hybrid cloud deployment with vCloud Datacenter partner, Bluelock.

Provider of credit reporting services, Experian, shared that implementing infrastructure-as-a-service through VMware vCloud “is the next phase in the evolution of virtualization technology,” as it puts more of the power of virtualization into the hands of VMware customers.

When it comes to the cloud, VMware customer Seven Principles (7P) believes that, “It is not a question of whether you will save, it is just a question of how much.” By working with vCloud Datacenter partner, Colt, 7P has been able to achieve faster time to market and a 30% cost savings.

GxPi has also been able to see significant savings from operations due to its VMware-based cloud solution, as well as improved security, thanks to working with vCloud Service Provider, iland.

F5 Networks DevCentral’s move to Bluelock’s public cloud has been able to increase the company’s DevOps agility, resulting in faster, more frequent application updates that optimize development cycles.

Last but certainly not least, Kaseya has benefited from a 500% increase in capacity and performance and an 80% reduction in hardware investments and running costs, resulting in improved productivity and faster response times.

Stay tuned for even more Another VMware Cloud customer stories! Visit We Speak Cloud to learn more about the success of these customers, and follow @vCloud and @VMwareSP on Twitter for future updates.

Another VMware Cloud – Kaseya Runs Its Public Cloud on VMware

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By moving to the cloud with VMware, Kaseya has benefited from a 500% increase in capacity and performance, an 80% reduction in hardware investments and running costs, and 100% of its customer-facing application now virtualized. 

Kaseya is a global provider of IT Systems Management and automation software. Used by IT service providers worldwide, Kaseya’s software can automatically monitor, manage and maintain IT infrastructures anywhere in the world. Having already run a virtualized physical infrastructure internally for a number of years, Kaseya decided to move its infrastructure into the cloud for improved flexibility and to save on hardware costs.

Kaseya chose VMware vCloud service provider StratoGen to host and manage its infrastructure, as the company knew the migration would be considerably easier with a leading VMware partner like StratoGen. After moving across to the StratoGen cloud, new servers take minutes to provision rather than weeks, so departments can be up and running with new projects almost instantaneously.

According to Max Duncan, Head of Corporate IT at Kaseya, “Not only do we have improved flexibility, with a truly scalable infrastructure that can expand and contract as we wish, but the performance levels and speeds of all applications has effectively provided us with real-time services by remote control.”

Furthermore, Kaseya was able to create a SaaS offering based on its cloud infrastructure, which has meant improvements to the services it offers customers. 100% of all the company’s customer-facing applications are now virtualized, helping Kaseya to provision services to customers in a quicker timeframe than ever before. With the new infrastructure, all of Kaseya’s customers now have the same template on the same environment, so it’s much easier for Kaseya to monitor issues and fix problems as they arise.

“Productivity and response times are now very quick compared to when we were running the physical estate. We can now have a fully configured environment set up for a customer within half an hour,” shares Duncan. 

In sum, “Working with VMware has enabled us to achieve the completely hardware-free environment we wanted. Our main driver for the switch to a cloud model was to cut costs, but we’ve realized so much more than that from our move – increased security and availability, improved flexibility and better customer service to boot!”

Visit We Speak Cloud to learn more about other companies who have successfully deployed a public, private, or hybrid cloud model through VMware. Be sure to follow us on Twitter at @vCloud and @VMwareSP for more Another VMware Cloud stories!

Another VMware Cloud – F5 Networks DevCentral Runs Its Public Cloud on VMware

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According to Jeff Browning, Senior Director of Online Strategy at F5 Networks, “With DevCentral’s move to Bluelock’s public cloud environment, we’ve increased DevOps agility, achieving faster, more frequent application updates that optimize development cycles.”

Seattle-based application delivery networking vendor F5 Networks runs a technical user community site called devcentral.f5.com, where over 115,000 global IT professionals collaborate with peers to enhance and create solutions to deliver better applications. DevCentral is a key competitive differentiator for F5, but with the growing success of the site, it became clear to the DevCentral team that changes needed to be made in order to address the stress made on the system from the ever-increasing number of new users, applications and modules.

The DevCentral team wanted the community to grow and expand rapidly, in a way that traditional IT infrastructure couldn’t. IT wanted a cloud infrastructure they could implement, embrace and manage successfully that reduced complexity and increased agility.  The team decided to choose vCloud Datacenter partner Bluelock as their public cloud provider due to their established position as a cloud leader, their use of F5’s BIG-IP products (which could be easily integrated into DevCentral’s architecture) and their existing partnership with F5.

As Browning shares, “We needed a cloud partner with an enterprise frame of mind not only committed to a successful implementation, but also our long-term success in the cloud – both from a financial and technical perspective. Bluelock was that partner.” 

Here are the business benefits F5 was able to achieve by moving to the cloud with vCloud Datacenter partner, Bluelock:

  • Comprehensive protection of valuable information assets and community trust through Bluelock’s proven security and compliance capabilities;
  • Ability to scale cloud resources on demand and in line with their strategic plans;
  • Agility of Bluelock Virtual Datacenters while also maintaining an architecture and delivery scheme that makes sense to enterprise architects and IT leadership.

Furthermore, Browning says, “By integrating development and operations into one team and by virtualizing all systems and infrastructure, upgrades, code pushes and security policy updates take minutes or hours instead of days or sometimes weeks.”

What’s next on F5’s cloud journey?

Because F5’s move to the cloud has provided a significant step forward in terms of agility and the ability to scale as needed, Browning says the company is “looking forward to ways in which we can continue to increase agility and deliver the best community experience.” F5 Networks also plans to evolve its own architecture based on the best practices framework for cloud architecture that was created during their 30-day DevOps cloud implementation process, as well as educate other F5 teams about the available architecture to support their cloud needs.

Visit We Speak Cloud to learn more about other companies who have successfully deployed a public, private, or hybrid cloud model through VMware. Be sure to follow us on Twitter at @vCloud and @VMwareSP for more Another VMware Cloud stories!

Grow Your Infrastructure-as-a-Service Business with the VMware Service Provider Program

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With the rise of the informal IT buyer, increased focus on business agility, and the need for IT cost reductions and short-term solutions, the public cloud has seen a great amount of traction in recent years. Gartner estimates that the public cloud services market will grow by 245%, jumping from $17.7 billion in 2011 to $43.3 billion in 2015. The public cloud is moving quickly, and it’s important that your Infrastructure-as-a-Service (IaaS) solution is able to keep up with growing business demand.

VMware’s Service Provider Program (VSPP) empowers service providers to deliver VMware-based cloud computing services based on the same virtualization technology your customers already use – VMware. Meaning your customers can move their workloads from their private cloud to your public cloud easily and securely, creating the hybrid cloud. Research shows that the hybrid cloud can help reduce IT spending by up to 25 percent, and by using VMware technology, you can offer your customers a smooth transition to the hybrid cloud.

In this video, Kedra Simm, Senior Program Manager of VMware’s Cloud Service Provider Program, gives a detailed overview of the market growth opportunity of the public cloud and highlights the benefits of joining VSPP, including:

  • The VSPP OPEX Model;
  • VMware software licensing forhosting;
  • Access to the VMware partner portal for sales and marketing materials;
  • And sales team training on VMware products and services.

Watch the video below to learn more:

Join VMware, one of the largest public cloud ecosystems in the world, and become a VSPP registered partner today!

For future updates, be sure to follow us on Twitter at @VMwareSP and @vCloud.

Another VMware Cloud – GxPi Runs Its Public Cloud on VMware

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Of the company’s cloud solution, the managing director at GxPi shares, “There are significant savings from operations. Just the capital investments I used to make are equivalent to what I pay for my cloud solution, and that covers everything.”

Headquartered in the United Kingdom, GxPi is a ten-year veteran in Good Practice (GxP) compliance, providing products and services that simplify compliance with the regulatory requirements within the Life Sciences sector. According to the managing director at GxPi, in the past GxPi has managed its own physical IT infrastructure, but cost and complexity made it increasingly difficult to adhere to a multitude of regulatory and security requirements.

GxPi decided to migrate to the cloud in order to alleviate the costs and complexity involved with meeting such strict regulatory and security requirements. The now works with vCloud Service Provider iland, to leverage their infrastructure-as-a-service (IaaS) solution, as well as additional cloud services in order to ensure that its applications and data meet both business requirements and regulatory demands.

GxPi ultimately chose to work with a cloud service provider to meet their business needs, because as the managing director shares, “Security and operations is not something I want to do. It is not our core business…I know some cloud providers can do this job better than we can, this is what they focus 100% of their energy on.”

GxPi’s managing director decided to work with iland, because iland was able to meet the following security requirements:

  • Real-time reporting on the location of data and application, including where it would be moved in the event of a disaster;
  • Data encryption at all times, not only for access and transfer but for storage as well;
  • Redundancy of storage at multiple locations with data integrity validation;
  • ISO 27001 – 27006 compliance with reporting;
  • Conformance with European Commission guidelines on IT security for pharmaceutical companies;
  • And virtual machines with management policies that tether firewalls to prevent unsecure dynamic configurations.

Moving GxPi’s applications to the cloud has provided a number of benefits, including increased business focus, a superior IT solution and cost savings. The reporting and audit capabilities with iland have also proven superior to GxPi’s internal reporting.

In closing, the managing director at GxPi notes, “I think for the pharmaceutical industry, the IT business model will transform from operations to that of services – ensuring those services meet the needs of the business, not managing where the hardware is and who runs it.”

Visit We Speak Cloud to learn more about other companies who have successfully deployed a public, private, or hybrid cloud model through VMware. Be sure to follow us on Twitter at @vCloud and @VMwareSP for more Another VMware Cloud stories!

Another VMware Cloud: Seven Principles (7P) Runs Its Public Cloud on VMware

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When discussing the benefits of moving to the cloud, Patrik Menne, Senior Consultant at 7P, shares, “There is no hard-and-fast rule as to how much someone will save or the magnitude of the benefit. But it does make economic sense for all of our customers. It is not a question of whether you will save, it is just a question of how much.” 

Seven Principles Solutions & Consulting AG (7P) is an IT services and consulting company based in Cologne, Germany that helps clients create and implement cloud strategy and migrate applications. Many 7P clients are in the telecommunications business, including several large mobile carriers. These clients are involved with the development of applications that provide tools, services and updates on a large-scale, such as mobile-device updates – ideal candidates for virtualization in a cloud environment.

7P sought to partner with a cloud provider with multiple datacenters and top-notch security. Since 7P is an existing VMware partner and has used VMware technology for years as the most reliable and secure virtualization solution on the market, 7P also wanted its IaaS provider to be virtualized on the VMware platform. As Menne shares, “To serve our clients we wanted to partner with a trusted IaaS provider who, like us, is virtualized on the VMware platform. 

7P selected Colt as its IaaS provider, based on the company’s reputation, broad international footprint and use of VMware vCloud technology. Colt not only met all of 7P’s requirements, but also provided additional options to use its infrastructure or services in ways that enable 7P to broaden its customer solutions. Of Colt Menne says, “Colt is very well-known and respected in Europe. It has infrastructure and datacenters in most large countries – and that is key for many regulations.”

Through 7P’s demonstration and testing lab at Colt, the company is able to show customers how the cloud solution works and demonstrate a variety of cloud-solution options.  Furthermore, by partnering with Colt, 7P has been able to achieve the following:

  • Meet customer SLAs and security requirements;
  • Enable faster time to market;
  • And enable cost reductions.

According to Menne, one of 7P’s telecommunications clients was able to realize a 30% savings by moving to the cloud. 

“I firmly believe over the next three years, there will be an infrastructure revolution and the cloud is at the heart of it,” Menne says. “With technology advancements and the reality of how secure they are, the only decision will be what type of cloud strategy a company will institute.”

So what’s next for 7P? Currently, most 7P clients are focused on moving applications and services, which don’t hold customer data, to the cloud. But with growing confidence in security and operations, several clients are considering cloud-based applications that do include customer data.

Visit We Speak Cloud to learn more about other companies who have successfully deployed a public, private, or hybrid cloud model through VMware. Be sure to follow us on Twitter at @vCloud and @VMwareSP for more Another VMware Cloud stories!

New Study Shows Growth of Infrastructure-as-a-Service (IaaS) Adoption

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While security is still cited as a concern when it comes to public cloud adoption, a recent study of 243 IT and business professionals, conducted by analyst firm Enterprise Strategy Group (ESG), suggests that many companies are beginning to feel more comfortable with the public cloud, as they move beyond the test and development phase of their public cloud deployments.

In fact, 67% of mid-market and enterprise companies surveyed are now running what they view as mission-critical workloads on IaaS. 

As we’ve highlighted in our Another VMware Cloud series, companies can reap huge business benefits when implementing a VMware-based private, public or hybrid cloud solution, such as cost savings, disaster recovery, improved operational efficiency, and more. This survey by ESG further cements companies’ growing trust in the cloud, as they move more of their mission-critical workloads to cloud environments.

Some other key findings of the study include:

  • IaaS is in production: More than 80% of IaaS customers surveyed are currently running productions workloads on IaaS.
  • Storage, on-demand compute and disaster recovery services top the list: 70% of current IaaS customers use cloud storage services, followed by 58% using cloud servers and 53% leveraging disaster recovery services.
  • Customers want support and TCO: Service and support topped a list of criteria for selecting cloud service providers, with up to 70% of respondents citing customer support as important.
  • Importance of compatibility: 78% of respondents reported that it was also important that their cloud service providers’ infrastructure technologies were compatible with their internal private cloud/virtualized datacenter.
  • Underlying technology matters: 83% of respondents indicated that the underlying technology used to deliver IaaS was of some level of importance to them, with nearly half citing it as a very important or critical factor when considering IaaS.

Interested in what a public cloud can do for you? Visit vCloud.VMware.com to learn more and to test drive a public cloud from a vCloud Service Provider.  vCloud service providers deliver VMware-compatible infrastructure clouds built on a secure platform, enabling customers to easily extend, manage and scale their datacenter workloads to a public cloud.

For future news and updates, be sure to follow us on Twitter at @vCloud and @VMwareSP!

Another VMware Cloud – NYSE Euronext Runs Its Public Cloud on VMware

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Feargal O’Sullivan, Global Head of Alliances at NYSE Euronext, shares of the company’s Capital Markets Community Platform (based on VMware cloud technology), “We knew that we were going out well ahead of everybody else and we were very keen to do so, because we see and understand the cloud vision that VMware and EMC in particular have been promoting over the past few years. We agree with it fully. We feel like we’re uniquely positioned within the capital markets industry as the neutral party.” 

NYSE Euronext first announced their Capital Markets Community Platform at VMworld 2011. The Capital Markets Community Platform is a set of cloud services that targets the needs of Wall Street IT Leaders in bettering supporting their companies and their customers. Since then, NYSE Euronext has further expanded to a second datacenter outside of London, where European clients can now access, as a service, both infrastructure and platform capabilities designed for the capital markets industry.

Because NYSE Euronext considers themselves a vertical industry community and focuses specifically on capital markets participants, the company first decided to build their own VMware-based cloud in order to make accessing the markets cheaper, more cost-effective, and more readily accessible to a wider range of participants.

According to a recent interview with Dana Gardner, the core of the company’s cloud platform and services is, “Come into our vCloud Director environment and access your compute infrastructure.” Here are just a few of the value-added features that NYSE Euronext is able to provide clients through their VMware-based cloud:

  • Market data;
  • Historical market-data access service;
  • Order-routing capabilities;

..and more.

So what does NYSE Euronext see in the future of the financial services industry? According to O’Sullivan, “We see them moving more and more into the cloud. We expect over the next two or three years, that this is really going to explode. We intend to be there, established, fully in production, tried and tested, and leading the industry from the front, as we think we should be with a name like the New York Stock Exchange.”

Furthermore, O’Sullivan shares, “You can use our infrastructure, our cloud, and some of the integration capability that we’ve developed, both ourselves and through our relationships with vendors like VMware and EMC, to add on these capabilities that the firms are going to need and make a one-stop shop, a community, a place where you can go to get all the applications needed, similar to the app store model. “ 

In sum, thanks to innovative VMware technology, NYSE Euronext helping to revolutionize the way the financial services industry operates.

Visit Another VMware Cloud to learn more about other companies who have successfully deployed a public, private, or hybrid cloud model through VMware. Be sure to follow us on Twitter at @vCloud and @VMwareSP for more Another VMware Cloud stories!