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Monthly Archives: January 2013

Take Sales to the Next Level with the New Interactive vCloud IaaS Sales Guide

One of the key ways you, as a vCloud Service Provider, can ensure the success of your IaaS offering is by giving your sales team the right enablement tools and resources they need to identify the best prospects in their sales pipelines and accurately prioritize those opportunities.

That’s where the new VMware vCloud IaaS Sales Guide comes in.  The vCloud IaaS Sales Guide is structured to guide you through the key facts about the VMware vCloud IaaS proposition that drive sales success, as well as help you pinpoint the right prospects and plan your sale.

Need help navigating the new vCloud IaaS Sales Guide? Well you’re in luck, because VMware has recently released an interactive training for the vCloud IaaS Sales Guide, which will teach you how to use the Target Markets and Deal Planner forms step-by-step.

The Target Markets form will help you assess potential prospects and determine if they’re a qualified lead with whom to follow-up.

From there, the Deal Planner form will help you assess certain key factors such as the customer’s decision-making process, timescale, proposed solution and budget.

Be sure to check out the training video and get your sales team started today with the vCloud IaaS Sales Guide.

Also, be sure to join tomorrow’s VSPP vmLIVE webinar, “VSPP Solution Focus: Power-up Your Pipeline With the New vCloud IaaS Sales Guide!” at 8am PT/11am ET. This webinar will show attendees how to best utilize the vCloud IaaS Sales Guide to accelerate pipeline growth, train their sales teams and close opportunities faster. Click here to register now.

Follow us on Twitter @VMwareSP and @vCloud for future updates!

Stretched vCloud Director Infrastructure

By: Duncan Epping, Principal Architect at VMware

This is a repost from Duncan’s blog, Yellow-Bricks

A while back I wrote about design considerations when designing or building a stretched vCloud Director infrastructure. Since then I have been working on a document in collaboration with Lee Dilworth, and this document should be out soon hopefully. As various people have asked for the document I decided to throw it in to this blog post so that the details are already out there.

** Disclaimer: this article has not been reviewed by the technical marketing team yet, this is a preview of what will possibly be published. When the official document is published I will add a link to this article **


VMware vCloud® Director™ 5.1 (vCloud Director) gives enterprise organizations the ability to build secure private clouds that dramatically increase datacenter efficiency and business agility. Coupled with VMware vSphere® (vSphere), vCloud Director delivers cloud computing for existing datacenters by pooling vSphere virtual resources and delivering them to users as catalog-based services. vCloud Director helps you build agile infrastructure-as-a-service (IaaS) cloud environments that greatly accelerate the time-to-market for applications and responsiveness of IT organizations.

Resiliency is a key aspect of any infrastructure but is even more important in “Infrastructure as a Service” (IaaS) solutions. This solution overview was developed to provide additional insight and information in how to architect and implement a vCloud Director based solution on a vSphere Metro Storage Cluster infrastructure.

Architecture Introduction

This architecture consists of two major components. The first component is the geographically separated vSphere infrastructure based on stretched storage solution, here after referred to as the vSphere Metro Storage Cluster (vMSC) infrastructure. The second component is vCloud Director.

Note –  Before we dive in to the details of the solution we would like to call out the fact that vCloud Director is not site aware. If incorrectly configured availability could be negatively impacted in certain failure scenarios.

Continue reading

Another VMware Cloud – F5 Networks DevCentral Runs Its Public Cloud on VMware

According to Jeff Browning, Senior Director of Online Strategy at F5 Networks, “With DevCentral’s move to Bluelock’s public cloud environment, we’ve increased DevOps agility, achieving faster, more frequent application updates that optimize development cycles.”

Seattle-based application delivery networking vendor F5 Networks runs a technical user community site called devcentral.f5.com, where over 115,000 global IT professionals collaborate with peers to enhance and create solutions to deliver better applications. DevCentral is a key competitive differentiator for F5, but with the growing success of the site, it became clear to the DevCentral team that changes needed to be made in order to address the stress made on the system from the ever-increasing number of new users, applications and modules.

The DevCentral team wanted the community to grow and expand rapidly, in a way that traditional IT infrastructure couldn’t. IT wanted a cloud infrastructure they could implement, embrace and manage successfully that reduced complexity and increased agility.  The team decided to choose vCloud Datacenter partner Bluelock as their public cloud provider due to their established position as a cloud leader, their use of F5’s BIG-IP products (which could be easily integrated into DevCentral’s architecture) and their existing partnership with F5.

As Browning shares, “We needed a cloud partner with an enterprise frame of mind not only committed to a successful implementation, but also our long-term success in the cloud – both from a financial and technical perspective. Bluelock was that partner.” 

Here are the business benefits F5 was able to achieve by moving to the cloud with vCloud Datacenter partner, Bluelock:

  • Comprehensive protection of valuable information assets and community trust through Bluelock’s proven security and compliance capabilities;
  • Ability to scale cloud resources on demand and in line with their strategic plans;
  • Agility of Bluelock Virtual Datacenters while also maintaining an architecture and delivery scheme that makes sense to enterprise architects and IT leadership.

Furthermore, Browning says, “By integrating development and operations into one team and by virtualizing all systems and infrastructure, upgrades, code pushes and security policy updates take minutes or hours instead of days or sometimes weeks.”

What’s next on F5’s cloud journey?

Because F5’s move to the cloud has provided a significant step forward in terms of agility and the ability to scale as needed, Browning says the company is “looking forward to ways in which we can continue to increase agility and deliver the best community experience.” F5 Networks also plans to evolve its own architecture based on the best practices framework for cloud architecture that was created during their 30-day DevOps cloud implementation process, as well as educate other F5 teams about the available architecture to support their cloud needs.

Visit We Speak Cloud to learn more about other companies who have successfully deployed a public, private, or hybrid cloud model through VMware. Be sure to follow us on Twitter at @vCloud and @VMwareSP for more Another VMware Cloud stories!

New ‘Cloud Computing & VMware vCloud Powered Services’ Training Video from VMware

One of the benefits of becoming a provider of vCloud Powered services is that you can tout being able to provide end-users seamless access to an on-demand infrastructure that’s compatible with their existing VMware-based environment.

But what does that mean exactly to your customers? Your customers are looking to you for guidance on how to leverage your vCloud Powered service offering, and through VMware’s new training video, ‘Cloud Computing & VMware vCloud Powered Services,’ you, as a vCloud Service Provider, can learn how to have pertinent conversations with your customers surrounding cloud computing, as well as how to identify opportunities where you can have an immediate impact.

The training video, now available on Partner Central, covers:

  • A review of what cloud computing is and what is driving companies to rapidly adopt it;
  • The technology stack around VMware vCloud Powered and its value to your customers;
  • And best practices in selling Infrastructure-as-a-Service to your customers.

More screenshots from the training:

Log on to Partner Central today and learn how you can best market your vCloud Powered services to your customers. This is the third in a series of “selling infrastructure cloud services” training videos created specifically for VSPP partners. The other sales training videos, ‘Introduction to Selling vCloud Services’ and ‘Cloud Computing & VMware’s vCloud Datacenter Service Provider Offering’ are also great resources.

For future updates, be sure to follow us on Twitter at @VMwareSP and @vCloud!

2013: What Happens In The Cloud

By: Mathew Lodge, Vice President of Cloud Services

This article originally ran on Fortune on January 11, 2013. 

Last year was a big year for cloud, with rapid growth in consumption, and 2013 looks like it will be even bigger. Last year, I was rash enough to make five predictionsfor the rapidly-changing cloud computing space. It’s time to be called to account, to see if I was Nate Silver or Nostradamus.

I’ll rate last year’s prophecies Mythbusters-style: confirmed, plausible or busted.

1) Private cloud grows bigger, faster: Plausible

There was a big acceleration in vendor investment in private cloud products and services in 2012, but public cloud also grew very quickly – hence the plausible rating. Many public cloud providers embraced private:  Amazon Web Services (AWS, the grand-daddy of IaaS) formed a partnership with Eucalyptus for an API-compatible private cloud, Rackspace announced its private OpenStack cloud initiative, VMware launched its vCloud Suite to provide an integrated cloud infrastructure, and OpenStack announced a wide array of distributions targeted at private cloud dollars.

2) Hybrid cloud continues to grow: Confirmed

This year, Gartner acknowledged that hybrid cloud computing was necessary, embracing the term and positing that “hybrid cloud” is replacing “cloud computing” as the category term. A “completely unscientific” poll of the audience at Gartner’s Datacenter Conference in November also revealed a strong appetite for hybrid cloud.

Organizations around the globe, like eMeter (Siemens), Oxford University and SEGA Europe leverage hybrid cloud for an array of needs such as accessibility to their IT infrastructure, centralized IT services, IT agility and speed. And, pretty much everyone with a private cloud play announced some form of hybrid cloud interoperability approach.

3) PaaS reduces demand for developer-centric IaaS: Busted

PaaS certainly expanded in 2012, but there’s no evidence this was at the expense of developer-centric IaaS. AppFog, ActiveState, Tier 3 and Uhuru all launched PaaS offerings based on Cloud Foundry; Microsoft doubled-down on its Azure PaaS; and IaaS adoption continues to grow at the same time. It’ll be interesting to see what 2013 brings for PaaS.

4) There will be further cloud outages, driving greater awareness of service quality: Plausible

There were certainly more cloud outages, but little evidence of service quality awareness. The proof: even though another hiccup of AWS’ Elastic Block Store (EBS) took out major web sites and services in late October, there were few public defections. That’s possibly because it’s incredibly difficult to move an application off AWS to another cloud. Fundamentally, cloud adoption has been about delivering agility, and it seems that many organizations are willing to trade off reliability and uptime to achieve it.

5) Organizations will continue to assume that private clouds have Hogwarts-like magical security protections: Confirmed.

Surveys throughout 2012 continued to show that respondents believe private clouds share the same kind of magical protection. A recent ESG survey commissioned by VMware showed that security remains the number one concern of those who have yet to adopt public cloud. Many believe that owning or leasing the walls around servers confers greater security, despite the threat landscape and confidentiality risks being identical for private and public clouds.

The 2012 final analysis: two confirmed, two plausible and one busted.  Enough to encourage me to look ahead to 2013:

  •  Enterprise becomes the key cloud battle ground: during AWS’ first cloud customer conference in November, its messaging, targets, speakers and keynotes were all about winning enterprise business, a major shift away from the developer audience that has fueled AWS’ growth to date.  But VMware, Microsoft, IBM, HP and many other players – large and small – also target the enterprise with their own cloud strategies. The demand is there: enterprise appetite for the cloud was amply demonstrated in 2012. The result? A major battle for the hearts, minds and wallets of the average company – not just Silicon Valley innovators.
  • Hybrid Cloud accelerates: Some public cloud providers continue to froth at the mouth at the mention of private cloud. Yet organizations continue to reap the benefits of standardizing and automating their own infrastructure with private cloud, while also sweating existing assets, maintaining exiting compliance regimes, and maintaining complex integrations with existing applications and data. The clear message from enterprises is that they need the best of both worlds: strong integration between what they already have, their own private clouds, and the agility and cost advantages that public cloud brings.
  • Chaos monkeys continue to cause chaos: before Christmas Eve, perhaps the only application running on AWS that hadn’t gone down when that service experiences a serious problem is the Netflix streaming website. But despite what recently happened to Amazon’s North Virginia data centers, Netflix’s resilience is tested by The Chaos Monkey, a tool designed by Netflix to randomly kill components of the application. Is Netflix streaming an outlier, the product of a super-talented engineering team and carefully crafted cultural discipline, or a postcard from the bleeding edge future of cloud application architectures? Netflix is very open with its architecture, design and organizational approach – despite direct competition from Amazon itself with its Instant Video offering – because it knows that only a handful of organizations can replicate the skillset and culture required to make this application as resilient as it is. And that’s why I predict that its unique and aggressive approach to resiliency will remain an outlier rather than a model in 2013. The cloud needs a different approach to application resiliency – one that does not assume super-human engineering and culture behind every single application.
  • Cloud drives a healthy re-examination of IT’s capabilities and organizational identity: CIOs get that the business expects them to act more like a service provider and less like a manager of technology. The problem is how to get there from here, and whether traditional IT staff can adapt to the changing landscape. The accelerating adoption of public clouds will be a key forcing function in 2013.

It’s safe to say that 2012 was a year of tremendous adoption and learning across the industry. Only time will tell what happens this coming year, but if I were to channel Nate Silver or Nostradamus, I’d say that 2013 will be another big year for cloud.

For future updates, be sure to follow us on Twitter at @vCloud and @VMwareSP!

200 vCloud Powered Services Now Being Offered in 30 Countries Worldwide!

The vCloud Powered program experienced tremendous growth in 2012, and as of today we’re happy to announce that there are now over 200 vCloud Powered services being offered worldwide. Delivered by VMware service provider partners, vCloud Powered Services are built on the same proven VMware cloud technology that more than 400,000 enterprises depend on in their datacenters. It is the world’s largest enterprise service provider ecosystem.  With vCloud services, you can manage and scale your private and public cloud initiatives using common technology, easily moving workloads, templates and virtual machines across your hybrid cloud.

Here’s a breakdown of the vCloud ecosystem by the numbers:

  • vCloud Powered services grew by 140% in 2012, with over 200 vCloud Powered services worldwide..
  • vCloud Powered Services are now available in 30 countries (up from 19 countries on January 1, 2012), including Finland, Turkey, Italy, Germany, Indonesia, India, and many more!

Interested in how a vCloud Service Provider can help your organization meet its business goals in 2013? Check out the new vCloud.VMware.com and test-drive a public cloud.

For future news and updates, be sure to follow us on Twitter at @vCloud and @VMwareSP!

Grow Your Infrastructure-as-a-Service Business with the VMware Service Provider Program

With the rise of the informal IT buyer, increased focus on business agility, and the need for IT cost reductions and short-term solutions, the public cloud has seen a great amount of traction in recent years. Gartner estimates that the public cloud services market will grow by 245%, jumping from $17.7 billion in 2011 to $43.3 billion in 2015. The public cloud is moving quickly, and it’s important that your Infrastructure-as-a-Service (IaaS) solution is able to keep up with growing business demand.

VMware’s Service Provider Program (VSPP) empowers service providers to deliver VMware-based cloud computing services based on the same virtualization technology your customers already use – VMware. Meaning your customers can move their workloads from their private cloud to your public cloud easily and securely, creating the hybrid cloud. Research shows that the hybrid cloud can help reduce IT spending by up to 25 percent, and by using VMware technology, you can offer your customers a smooth transition to the hybrid cloud.

In this video, Kedra Simm, Senior Program Manager of VMware’s Cloud Service Provider Program, gives a detailed overview of the market growth opportunity of the public cloud and highlights the benefits of joining VSPP, including:

  • The VSPP OPEX Model;
  • VMware software licensing forhosting;
  • Access to the VMware partner portal for sales and marketing materials;
  • And sales team training on VMware products and services.

Watch the video below to learn more:

Join VMware, one of the largest public cloud ecosystems in the world, and become a VSPP registered partner today!

For future updates, be sure to follow us on Twitter at @VMwareSP and @vCloud.

Another VMware Cloud – GxPi Runs Its Public Cloud on VMware

Of the company’s cloud solution, the managing director at GxPi shares, “There are significant savings from operations. Just the capital investments I used to make are equivalent to what I pay for my cloud solution, and that covers everything.”

Headquartered in the United Kingdom, GxPi is a ten-year veteran in Good Practice (GxP) compliance, providing products and services that simplify compliance with the regulatory requirements within the Life Sciences sector. According to the managing director at GxPi, in the past GxPi has managed its own physical IT infrastructure, but cost and complexity made it increasingly difficult to adhere to a multitude of regulatory and security requirements.

GxPi decided to migrate to the cloud in order to alleviate the costs and complexity involved with meeting such strict regulatory and security requirements. The now works with vCloud Service Provider iland, to leverage their infrastructure-as-a-service (IaaS) solution, as well as additional cloud services in order to ensure that its applications and data meet both business requirements and regulatory demands.

GxPi ultimately chose to work with a cloud service provider to meet their business needs, because as the managing director shares, “Security and operations is not something I want to do. It is not our core business…I know some cloud providers can do this job better than we can, this is what they focus 100% of their energy on.”

GxPi’s managing director decided to work with iland, because iland was able to meet the following security requirements:

  • Real-time reporting on the location of data and application, including where it would be moved in the event of a disaster;
  • Data encryption at all times, not only for access and transfer but for storage as well;
  • Redundancy of storage at multiple locations with data integrity validation;
  • ISO 27001 – 27006 compliance with reporting;
  • Conformance with European Commission guidelines on IT security for pharmaceutical companies;
  • And virtual machines with management policies that tether firewalls to prevent unsecure dynamic configurations.

Moving GxPi’s applications to the cloud has provided a number of benefits, including increased business focus, a superior IT solution and cost savings. The reporting and audit capabilities with iland have also proven superior to GxPi’s internal reporting.

In closing, the managing director at GxPi notes, “I think for the pharmaceutical industry, the IT business model will transform from operations to that of services – ensuring those services meet the needs of the business, not managing where the hardware is and who runs it.”

Visit We Speak Cloud to learn more about other companies who have successfully deployed a public, private, or hybrid cloud model through VMware. Be sure to follow us on Twitter at @vCloud and @VMwareSP for more Another VMware Cloud stories!

Cloudy With a Chance of Service Outage: 5 Big Questions to Ask Your Cloud Provider

By: Joe Andrews, Director of Product Marketing at VMware

This article originally ran on VentureBeat on December 27, 2012. 

Gartner predicts worldwide IT spending in 2013 will top $3.7 trillion. Coupled with IDC’s prediction that there will be over $25 billion in acquisitions as cloud services become the centerpiece of more and more vendor’s offerings, you can see that enterprise IT customers will have many more choices in front of them when it comes to acquiring technology and services in 2013.

A 2012 Enterprise Strategy Group study of 243 IT and business professionals further solidifies this trend towards the cloud. The study found that 80 percent of companies are beginning to feel more comfortable with the public cloud as they move beyond the test and development phase of their public cloud deployments and on to production workloads.

So as the new year approaches and IT dollars start getting allocated, what criteria do you need met and what questions do you need to ask a potential service provider if you are evaluating a public cloud?

Through interviews with enterprise IT customers, as well as service providers, we have identified the top areas and questions businesses should ask when considering a move to the cloud:

1. Performance and availability service level agreement: What level of guaranteed uptime and recovery targets does the service provider offer for your applications? Will the service enable you to reserve compute resources and allow you to easily add them on demand?

2. Data security and compliance : Where is your data actually being stored? Is it encrypted? Who has access? Can you get audit controls for regulatory compliance like ISO 27001, SSAE 16, and SOC 2?

3. Hybrid cloud management and application portability: Does the service allow you to bring your existing virtual machines into the service? Is it compatible with your existing on-premise infrastructure? Can you easily get your virtual machines out if you need to? Does the service offer a single pane of glass to manage workloads between private and public cloud environments?

4. Support policy: What will the response time be for any issues should your instance go down or be impacted in some way? What is the escalation path in such situations? Do you have a dedicated support contact?

5. Type of service payment models: Is the service pay-as-you-go to start? Does it offer resource pools to get more capacity at a predictable price point and dedicated instances should your application require physical isolation?

While this process can be daunting, you must consider and weigh the importance of these criteria and evaluate how each service provider meets them. Companies can reap huge business benefits by adopting a private, public, or hybrid cloud computing strategy, including cost savings, disaster recovery, improved operational efficiency, and more.

So before you move your company’s mission-critical workloads to the cloud, make sure your potential service provider passes the test.

For future updates, be sure to follow us on Twitter at @vCloud and @VMwareSP.