As the adoption of cloud services continues to grow, customers who have deployed VMware-based clouds have been popping up more and more in the news, as they share their success stories and discuss how VMware technology has transformed their business. So far we’ve highlighted AutoScout24 in The Financial Times, eMix in eWeek, and Columbia Sportswear in InformationWeek.
VMware customer Sega was featured not only in The Times this past November, but most recently in an article in Computer Weekly published last week.
We first introduced Sega’s hybrid cloud deployment back in April, as part of our Another VMware Cloud series. Last Thursday’s article in Computer Weekly further expands upon Sega’s story, detailing how Sega uses its hybrid cloud services to ensure new games reach testers quickly and securely, as well as to easily scale its infrastructure during the busiest time of the year – Christmas.
In April, we discussed how Sega’s hybrid cloud deployment allowed the company to reduce the time needed in game-testing implementations by 17%, resulting in more efficient, bug-free games. In ComputerWeekly, Francis Hart, Systems Architect at Sega Europe, also shares how a surprising advantage of the company’s cloud deployment was savings on capital expenditure.
“Unexpectedly, we realized the new system was helping us track and analyse the cost of testing an individual game and we could calculate the profit and loss of every product, rather than a blanket profit/loss account,” Hart said.
More than just cost benefits, last Christmas Sega put its new cloud system to the test and found that it brought improved efficiencies, in terms of getting games out to testers faster and more securely. This year, Sega is confident that its cloud infrastructure will stand the test again during the coming Christmas season.
According to ComputerWeekly, “Cloud helped Sega gain a competitive advantage,” as Sega has “managed to turn IT into a business weapon to beat competitors.”
Visit Another VMware Cloud to learn more about other companies who have successfully deployed a public, private, or hybrid cloud model through VMware. Stay tuned – we’ll be featuring more VMware cloud customers in the news here on the blog, so follow us on Twitter at @vCloud and @VMwareSP for future updates!

