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Monthly Archives: October 2012

vCloud Director 5.1 VXLAN Configuration

By: Rawlinson Rivera, Senior Technical Marketing Manager at VMware

This is a repost from Rawlinson’s personal blog, Punching Clouds

The new vCloud Director 5.1 delivers many new features and enhancements, one in particular is the introduction and support of Virtual Extensible LAN (VXLAN). VXLAN is a technology that enables the expansion of isolated vCloud architectures across layer 2 domains beyond the limits imposed by the IEEE 802.1Q standard. By utilizing a new MAC-in-UDP encapsulation technique, a VXLAN ID adds a 24 bit identifier, which allows networks to push beyond the IEEE 802.1Q limit to a possible 16 million logical networks. Figure 1 below illustrates the changes added to the Ethernet frame by VXLAN.

Figure 1: Ethernet Frame with VXLAN Encapsulation

While the conventional IEEE 802.1Q standard works perfectly, when trying to meet greater scalability demands VXLAN surpasses the IEEE 802.1Q limitation by offering scalable capabilities of up to 16 million possible networks. Because of the scalable and flexible capabilities offered by VXLAN, this technology is something to be consider for large scalable Cloud (vCloud) networks. For a quick crash course on VXLAN, take a look at Duncan Epping’s post “Understanding VXLAN and the value prop in just 4 Minutes…”

Configuring VXLAN in vCloud Director 5.1 required some initial steps that are outside of the vCloud Director 5.1 management interface which I want to illustrate here.

First a couple of facts:

A VXLAN network pool is automatically created in vCloud Director 5.1 whenever a Provider vDC is created. If the hosts of any given cluster are not prepared to use VXLAN first, the VXLAN network Pool in vCloud Director will display an error. I would recommend identifying all of the pre-requisites for the use of VXLAN from a network as well as the software dependency perspective before creating new Provider vDC in vCloud Director 5.1.

In order to prepare the resource clusters (hosts) to use VXLAN, log in the vCloud Networking and Security appliance (previously knows as vShield Manager). The preparation of the networks as well as the hosts requires the identification and assignment of the Segment ID Pool and the Multicast addresses. Below are the steps necessary to prepare and configure VXLAN for vCloud Director 5.1.

Step 1: Log into the vCloud Networking and Security appliance. Select the Datacenter. Then, select the Network Virtualization tab on the right side of the screen and click the Preparation hyperlink. This will reveal the Connectivity and Segment ID screen, as illustrated in figure 2.

Figure 2: Network Virtualization Settings

Step 2: Click the Edit button on the right end of the screen, and enter the required Segment ID Pool, and Multicast address that will be used by vCloud Networking and Security appliance. The Segment ID’s cannot be mapped directly to any one Multicast Address, as the possibility of one-to-one mapping doesn’t exist. This Segment ID and Multicast Address configuration is defined in ranges. Figure 3 illustrates the Segment ID and Multicast Address options.

Figure 3: Segment ID Pool and Multicast Address

Step 3: Click on the Connectivity button in the Network Virtualization tab to prepare the resource clusters (hosts) to be part of the VXLAN with vCloud Director. Choose the Distributed switch that is to be associated with the resource cluster, and enter the VLAN ID for the desired network segment that will be used to overlay the VXLAN traffic coming from the Distributed Switches. Figure 4 illustrates the configuration options.

Figure 4: Resource Cluster

Step 4: Specify the NIC teaming policy that applies to the respective Distributed Switch configuration, and the MTU settings. The MTU settings for VXLAN default to 1600 bytes due to the VXLAN ID encapsulation technique which increases the size of the packets. This behavior is similar for the configuration of vCDNI in vCloud Director.  vCDNI required the minimum MTU packet configuration of 1524. Overall, the important thing to understand here is the requirement to use jumbo frames across all network devices. Figure 5 illustrates the NIC teaming policies available as well as the default MTU settings and click Finish.

Figure 5: VXLAN Attributes

After choosing and completing the specification for the Distributed Switches, the VXLAN vmkernel modules are pushed and enabled on to all of the hosts that are part of the selected cluster. New dvPort Groups and vmknic interfaces are added and automatically created on the Distributed Switch associated to the VXLAN. The new dvPort group can be identified by the unique naming convention vxw-vmknicPg-dvs-xx-xx-xx-xx. Figure 6 offers an example of the adapter configuration.

Figure 6: VXLAN VMkernel Interfaces

A troublesome results of the automated network configuration process for the vmknics, is that all interfaces will be automatically assigned an IP address based on DHCP. This behavior can become a configuration management issue; unless there is a DHCP server on that network segment (normally the management network), all of the newly created interfaces will receive an IPv4 address within the 169.254/16 prefix that is valid for communication with other devices connected to the same physical link.

This configuration will not work as an IPv4 local addresses are not suitable for communication with devices not directly connected to the same physical or logical link, and are only used where stable, routable addresses are not available. As a result of this configuration the status of the hosts preparation will be displayed as “Not ready” in the vCloud Networking and Security appliance interface. Figure 7 illustrates the issue discussed above.

Figure 7: vmknics IP Address Status

The solution to this issue is simple: update the vmknics interface with automatically assigned IP with valid addresses. This can be achieved in a manual or automated format. Figure 8 illustrate the results of a successful configuration.

Figure 8: VXLAN Successful Preparation Results

Step 5: At this point, all the required network, and hosts preparation for the use of VXLAN with vCloud Director 5.1 have been completed. In order to start using the VXLAN feature in vCloud Director 5.1,  create a Provider vDC.  A VXLAN Pool is automatically created. Figure 9 illustrates the existence of VXLAN capable network pool in the management interface of vCloud Director.

Figure 9: VXLAN Network Pool in vCloud Director 5.1

There you have it, folks. You can now proceed with the creation and configuration of Organization, and vApp networks to harness the scalable features delivered by VXLAN in vCloud Director 5.1 infrastructures.


Rawlinson is a Senior Technical Marketing Manager in the Cloud Infrastructure Technical Marketing Group at VMware, focused on Storage Virtualization technologies. Previously he was an architect focused on Cloud and vSphere enterprise architectures for VMware fortune 100, 500 customers. Rawlinson is amongst the first VMware Certified Design Experts (VCDX#86), author of multiple books and a retired Professional Skater.

Another VMware Cloud – Revlon Runs Its Private Cloud on VMware

According to David Giambruno, Senior Vice President and CIO at Revlon, the company’s cloud deployment has given back “$70 million in cost avoidance and cost savings.” Furthermore, thanks to VMware cloud technology, “if someone wants to try a new application, generally by the time the business team gets in a meeting with us, it’s no cost. We have servers set up. We have the environment. We have the access control set up for the vendor to come in and set everything up,” leading to dramatic improvements in IT efficiency and cost savings. 

Revlon, a global company with a huge application portfolio, first discussed their VMware-based private cloud deployment last year at VMworld 2011. In a recent interview with Dana Gardner, Giambruno shares some of the unintended positive consequences of their data infrastructure, now that all of their data it resides in the cloud.

According to Giambruno, Revlon has been able to solve the problem of big-data management by classifying all the unstructured data in the company, which they were able to do efficiently because of the cloud. Beyond the ability to look at all of their data in the same place, Revlon can also bring up all of their data in their disaster recovery (DR) test environments and have their developers work with it at no cost.  On top of the company’s big data, they were then able to “efficiently and effectively build a global master data model.”

In terms of how the cloud has improved the company’s disaster recovery strategy, Revlon replicates all of their cloud activity every 15 minutes, which enables them to recover a country quickly and effectively in case of a disaster. This replication process and constantly updating allows Revlon to update all instances at no cost and with little effort.

“This cost avoidance, or cost containment, while extending capability, is the little magical thing that happens, that we do for the business. We’re very level in our spend, but we keep delivering more and more and more,” adds Giambruno.

So where does the company see their cloud deployment expanding from here?

According to Giambruno, “For us, it’s where VMware is going.” With the release of vSphere 5.1, the company is in the process of exposing their internal cloud to vendors and suppliers, as well as working on the elimination of virtual private networks (VPNs). “It’s about how we change and how IT operates, changing the model. For me, that’s a competitive advantage, and it’s the opportunity to reduce structural cost and take people away from managing firewalls.” 

Visit Another VMware Cloud to learn more about other companies who have successfully deployed a public, private, or hybrid cloud model through VMware. Be sure to follow us on Twitter at @vCloud and @VMwareSP for more Another VMware Cloud stories!

Architecting Storage Offerings for vCloud Director 5.1

By: Rawlinson Rivera, Senior Technical Marketing Manager at VMware

This is a repost from Rawlinson’s personal blog, Punching Clouds

Prior to the release of the vCloud Suite and vCloud Director 5.1, the discussions for architecting cloud as it relates to vCloud Director and storage offerings were based around tiered models focused on performance and capacity.

The access to tiered offerings was previously achieved by creating multiple provider virtual datacenters (PVDC) that would consist of different storage characteristics that could be offered to different tenants.

Storage offerings revolve around disk types, protocols, capacity, performance, and other items which are then bundled into a service level grouping. The majority of the time they are packaged and labeled as a precious metal or tiered level (e.g Gold, Silver, Bronze, or Tier 1, Tier 2, Tier 3).

Predominantly the goal is to design storage offerings comprised of multiple or even a single service that would satisfy any tenants application’s requirements. In the previous version of vCloud Director, multi-tier storage offerings were designed and made accessible via separate PVDC constructs. The illustration below is an example of the approach utilized with the previous version of vCloud Director.

Because vCloud Director 5.1 is now able to leverage some of the vSphere storage features such as Storage Profiles and Datastore Clusters, the approach for architecting storage offerings should be revised.  Storage Profiles and Storage Clusters are native features of the vSphere core platform but not of vCloud Director. This means that most of the decisions made related to storage features and storage hardware design are made at the vSphere layer to a certain degree.

Multiple PVDC Design

By leveraging Storage Profiles and Datastore Clusters it’s now possible to design single instances of vCloud Director PVDC capable of providing multi-tier storage offerings. This approach could reduce the complexity previously experienced by using multiple PVDC designs for multi-tier storage offerings. This new approach could also have an impact by improving operation efficiency and deployment accuracy.

From a manageability standpoint, the use of both storage features could possibly have an impact with initial implementation effort. The storage array properties and capabilities can be systematically identified with use of the vSphere Storage API for Storage Awareness (VASA). VASA can take care of the datastore classification profile from a performance standpoint, but in the event that the vSphere Storage API for Storage Awareness are not leveraged, then manually user defined storage capabilities is the other option to get the job done, and this will incur a bigger effort.

Leveraging both features at the vSphere layer would allow vCloud Director to simply utilize that multi-tier storage design. Storage Profiles will take care of the vApp/workload performance related part of the design, while Datastore Clusters can be utilized to organize or group datastores based on their specific Storage Profiles or Tiers.  Another possible benefit of this is that this approach could also serve as a risk mitigation strategy for the deployment of vApps and their respective workloads, as vApps/workloads will be forced to stay or move to a predefined storage cluster and remain on compliant datastores. The image below illustrates the use of Storage Profiles and Storage Clusters in the vSphere Web Client.

Storage Profiles, and Storage Clusters in vSphere Web Client

The three Storage Profiles and Datatore clusters illustrated above will be available  in vCloud Director during the creation a PVDC. When creating a PVDC you can select the options that are applicable to a specific service offering. The image below illustrates the options presented to vCloud Director during the creation of a PVDC.

Provider VDC Creation in vCloud Director 5.1

The “*(Any)” storage profile is there by default, but it should not be included as part of any PVDC without considering the possible performance and operational risks. This is something that I will cover in a future and separate blog post.  Once the PVDC’s have been created, the utilization and capacity metrics can be tracked directly in vCloud Director as well as in vSphere. The images below illustrate the Storage Profiles and Datastore Cluster view within vCloud Director 5.1.

vCloud Director Storage Profile View

vCloud Director Datastore Cluster View

One of the goals for any architecture design is to always try to reduce the level of complexity whenever and wherever possible. It’s always good to balance how the technology used will impact design from an operations perspective. You can now explore the possibilities of streamlining storage offering designs by considering vCloud Director’s capabilities to leverage vSphere features and end up with less complex solutions as the one discussed here and illustrated below.

New PVDC Design

I hope some of you folks out there finds this post helpful and useful in your cloud design journeys.


For future updates, be sure to follow us and Rawlinson on Twitter at @vCloud and @PunchingClouds.

Rawlinson is a Senior Technical Marketing Manager in the Cloud Infrastructure Technical Marketing Group at VMware, focused on Storage Virtualization technologies. Previously he was an architect focused on Cloud and vSphere enterprise architectures for VMware fortune 100, 500 customers. Rawlinson is amongst the first VMware Certified Design Experts (VCDX#86), author of multiple books and a retired Professional Skater.

How to Deploy a vCloud Networking and Security Edge Device

By: David Hill, Senior Cloud Consultant for the VMware Global Centre of Excellence in Cloud Infrastructure

This is a repost from Dave’s personal blog, Virtual-Blog.com

Today I have been working in the lab messing around with vCloud Networking and Security for one of the projects I am working on. With all the new changes in vCloud Networking and Security version 5.1, deploying an edge device needs a little understanding. I have written this blog article to walk you through the steps involved in deploying an edge device, and what to look for when you have deployed it.

The following steps show how to deploy a vCloud Networking and Security edge device through the vCloud Networking and Security Manager.

  • Login to the vCloud Networking and Security Manager (formerly and still called vShield Manager).

  • Expand Datacenters, and select the datacenter you want to deploy your edge device in, and select the tab Network Virtualization.

  • Select Edges.  You will be shown a list of the current edge devices.  Click the green plus to add a new edge device.

  • Type the name you want to call the edge device.  This is the virtual machine display name you will see in vCenter.  If you want to enable HA (High Availability) on the edge, tick the Enable HA device.

  • Enter the CLI username and password that you set when configuring the vCloud Networking and Security Manager.

  • Select the appliance size. I always recommend to keep the Auto rule generation tick box enabled.  Before clicking next, you MUST click the green plus to enter the configuration details for the edge device.

  • Select from the dropdowns, which Cluster or Resource pool and datastore you want to deploy the edge on.

  • You now need to add the interfaces for this edge device, click the green plus.

  • Enter the details for your edge device uplink.  This is the external interface.

  • Select the port group you want to connect the edge to.

  • Specify the IP address for this external interface.

  • Enter the subnet.

  • Scroll down the edge interface window and change the MTU to 1600.  Note: The MTU must be changed on your switches for this to work.

  • Follow the steps again to create an internal interface.  This is the interface that you will use to route traffic from your VMs.
  • Configure the Default Gateway by clicking the check box, and add the gateway IP.  This is the default gateway for your external interface that you added in the previous steps.

  • Enable the tickbox Configure Firewall default policy and set the default policy.  If you ticked the HA box you can set the configuration options for this here.

  • Review the summary and click Finish to deploy the edge device.

  • You will now see the status of the edge Deploying vShield edge device.

  • Once the edge has deployed you will see the status Deploy.

To understand what you have actually deployed, if you look within vCenter at the vSwitch you have deployed the edge on, you will be able to see the different port groups and connections the Edge device has.

David Hill is currently a Senior Cloud Consultant for the VMware Global Centre of Excellence in Cloud Infrastructure. David has been a self-employed IT Consultant and Architect for around 15 years, working on projects for large consultancies and financial institutions. Dave blogs at his personal blog, Virtual-Blog.com, where he hopes to provide readers with an informative reference site when designing/deploying or troubleshooting virtualisation and cloud technologies.

SEGA Beat The Christmas Sales Spike with VMware + More VMware Cloud Customers in the News

As the adoption of cloud services continues to grow, customers who have deployed VMware-based clouds have been popping up more and more in the news, as they share their success stories and discuss how VMware technology has transformed their business. So far we’ve highlighted AutoScout24 in The Financial Times, eMix in eWeek, and Columbia Sportswear in InformationWeek.

VMware customer Sega was featured not only in The Times this past November, but most recently in an article in Computer Weekly published last week.

We first introduced Sega’s hybrid cloud deployment back in April, as part of our Another VMware Cloud series. Last Thursday’s article in Computer Weekly further expands upon Sega’s story, detailing how Sega uses its hybrid cloud services to ensure new games reach testers quickly and securely, as well as to easily scale its infrastructure during the busiest time of the year – Christmas.

In April, we discussed how Sega’s hybrid cloud deployment allowed the company to reduce the time needed in game-testing implementations by 17%, resulting in more efficient, bug-free games. In ComputerWeekly, Francis Hart, Systems Architect at Sega Europe, also shares how a surprising advantage of the company’s cloud deployment was savings on capital expenditure.

“Unexpectedly, we realized the new system was helping us track and analyse the cost of testing an individual game and we could calculate the profit and loss of every product, rather than a blanket profit/loss account,” Hart said.

More than just cost benefits, last Christmas Sega put its new cloud system to the test and found that it brought improved efficiencies, in terms of getting games out to testers faster and more securely. This year, Sega is confident that its cloud infrastructure will stand the test again during the coming Christmas season.

According to ComputerWeekly, “Cloud helped Sega gain a competitive advantage,” as Sega has “managed to turn IT into a business weapon to beat competitors.”

Visit Another VMware Cloud to learn more about other companies who have successfully deployed a public, private, or hybrid cloud model through VMware. Stay tuned – we’ll be featuring more VMware cloud customers in the news here on the blog, so follow us on Twitter at @vCloud and @VMwareSP for future updates!

Another VMware Cloud – NYSE Euronext Runs Its Public Cloud on VMware

Feargal O’Sullivan, Global Head of Alliances at NYSE Euronext, shares of the company’s Capital Markets Community Platform (based on VMware cloud technology), “We knew that we were going out well ahead of everybody else and we were very keen to do so, because we see and understand the cloud vision that VMware and EMC in particular have been promoting over the past few years. We agree with it fully. We feel like we’re uniquely positioned within the capital markets industry as the neutral party.” 

NYSE Euronext first announced their Capital Markets Community Platform at VMworld 2011. The Capital Markets Community Platform is a set of cloud services that targets the needs of Wall Street IT Leaders in bettering supporting their companies and their customers. Since then, NYSE Euronext has further expanded to a second datacenter outside of London, where European clients can now access, as a service, both infrastructure and platform capabilities designed for the capital markets industry.

Because NYSE Euronext considers themselves a vertical industry community and focuses specifically on capital markets participants, the company first decided to build their own VMware-based cloud in order to make accessing the markets cheaper, more cost-effective, and more readily accessible to a wider range of participants.

According to a recent interview with Dana Gardner, the core of the company’s cloud platform and services is, “Come into our vCloud Director environment and access your compute infrastructure.” Here are just a few of the value-added features that NYSE Euronext is able to provide clients through their VMware-based cloud:

  • Market data;
  • Historical market-data access service;
  • Order-routing capabilities;

..and more.

So what does NYSE Euronext see in the future of the financial services industry? According to O’Sullivan, “We see them moving more and more into the cloud. We expect over the next two or three years, that this is really going to explode. We intend to be there, established, fully in production, tried and tested, and leading the industry from the front, as we think we should be with a name like the New York Stock Exchange.”

Furthermore, O’Sullivan shares, “You can use our infrastructure, our cloud, and some of the integration capability that we’ve developed, both ourselves and through our relationships with vendors like VMware and EMC, to add on these capabilities that the firms are going to need and make a one-stop shop, a community, a place where you can go to get all the applications needed, similar to the app store model. “ 

In sum, thanks to innovative VMware technology, NYSE Euronext helping to revolutionize the way the financial services industry operates.

Visit Another VMware Cloud to learn more about other companies who have successfully deployed a public, private, or hybrid cloud model through VMware. Be sure to follow us on Twitter at @vCloud and @VMwareSP for more Another VMware Cloud stories!

Catch VMware Next Week at OpenStack Summit

There’s been a lot of buzz surrounding OpenStack in the last year, as users discuss what it means for today’s burgeoning cloud market. Did you know that VMware is a top-10 code and bugfix contributor to OpenStack, and that VMware has helped customers with OpenStack production deployments?

If you’re attending OpenStack Summit next week, be sure to catch these sessions to learn all about VMware’s involvement:


  • 11-11:40am:  True Hybrid Clouds: Extending OpenStack with Cloud Foundry


  • 2:40-3:20pm: OpenStack Networking (Quantum) Project Update


  • 9:30-10am: Running the World’s Largest Open Cloud
  • 11-11:40am: How DreamHost Builds a Public Cloud with OpenStack
  • 11-11:40am: How VMware is Contributing to OpenStack
  • 2:40-3:20pm: OpenStack @ eBay: Practical SDN Deployment with Quantum
  • 4:30-5:10pm: Running Quantum on Quantum @ Nicira’s Multi-Tenant OpenStack


  • 9-9:40am: Hands on Quantum Deployment Workshop

During Wednesday’s session, “How VMware is Contributing to OpenStack,” VMware CTO Steve Herrod will share how customers are using OpenStack with VMware offerings like ESX, Cloud Foundry and RabbitMQ. This is a session you won’t want to miss, as attendees will get a better understanding of VMware’s plans with OpenStack and the software-defined datacenter. Attendees will also be able to learn more about VMware’s efforts to expand Nicira’s contributions to Quantum and Open vSwitch.

Be sure to also catch Wednesday’s, “Lightning Talk: Managing VMware ESX and Virtual Center with OpenStack,” with Sean Chen, Staff Engineer at VMware. During this talk, attendees will have the opportunity to engage with VMware engineering and learn how to provide support for VMware’s hypervisor in OpenStack.

Have some downtime between sessions? Drop by the VMware booth and learn how VMware Network Virtualization enables advanced OpenStack networking, as well as how Cloud Foundry extends VMware’s commitment to Open PaaS.  There will also be demos around Nicira/vCNS and Cloud Foundry at the booth!

OpenStack Summit is sure to be an informative event, with plenty of workshops and design sessions to attend and opportunities to engage with the OpenStack community. We hope to see you there!

For future updates, be sure to follow us on Twitter at @vCloud and @VMwareSP!

Get your Share of 1.27 Million Square Feet of vCloud Powered Datacenter Space

By Michelle Kerby

With more than 150 certified VMware based IaaS clouds in 29 countries, there is a vCloud waiting for you that can reduce your cost and give you tremendous speed to market.  But you might be thinking how to get started or what use cases are companies currently deploying in the cloud today?  Hear from IT experts representing Gartner, VMware, eMix and University of Oxford as they share their knowledge around cloud best practices.  Need more cloud use cases?  You can learn how companies got their share of the cloud.

Get your hands on an enterprise class vCloud to get your share.

Scroll for more insights into the growing public cloud space.

Updates to vCloud Suite Cloud Management Capabilities Announced at VMworld Barcelona

Photo via @teeglasgow

VMworld Barcelona kicked off today with a bang, with more than 8,000 attendees taking part in more than 250 unique breakout sessions and labs. During today’s keynote, Pat Gelsinger and Steve Herrod announced significant enhancements to VMware’s Cloud Management solutions – addressing cloud service provisioning, cloud operations management, and cloud business management.

Here’s a roundup of all the new cloud management capabilities that users can look forward to in the coming year:

vCloud Automation Center 5.1 – Multi-Cloud Infrastructure Provisioning 

Based on DynamicOps, VMware vCloud Automation Center 5.1 acts as a service governor, enabling policy-based provisioning across VMware-based private and public clouds, physical infrastructure, multiple hypervisors and Amazon Web Services. vCloud Automation Center 5.1 is integrated with vCloud Director to allow customers to leverage virtual datacenters comprised of the vCloud Suite’s software-defined services.

vFabric Application Director 5.0 – Provision Applications on Any Cloud

vFabric Application Director standardizes and accelerates how customers model and deploy multi-tier applications to any cloud – making it possible for customers to use the same blueprints to deploy packaged and custom applications across multiple virtual and hybrid cloud infrastructures (including Amazon EC2!).

vCenter Operations Management Suite 5.6 – Embedded, Integrated Cloud Operations Management

The vCenter Operations Management Suite applies patented analytics to integrated performance, capacity and configuration management – allowing customers to proactively enable service levels in hybrid cloud environments. vCenter Operations Management Suite 5.6 will also include vFabric Hyperic application-level monitoring to help customers proactively manage the health of business-critical applications like Microsoft SQL Server, Windows OS and more.

vCloud Connector 2.0 – Hybrid Cloud Portability

Significant enhancements to vCloud Connector will help make it possible to extend both networks and workload catalogs across hybrid cloud environments without the need for reconfiguring networks or settings when moving workloads. Check out more details from Mathew Lodge.

VMware IT Business Management Suite 7.5 – Enables Cloud Business Management

With a new IT benchmarking module that includes more than 3,500 metrics across 18 domains, IT organizations can compare their performance with industry and functional peers. The VMware IT Business Management Suite 7.5 also includes enhancements to its IT Finance Manager capabilities that will further automate and streamline the budgeting process.

In sum, according to Raghu Raghuram, executive VP of Cloud Infrastructure and Management at VMware, “VMware’s cloud management offerings fundamentally recast management for the cloud era, allowing customers to operate at cloud scale and begin to act as brokers of IT services to the business.”

For more updates from VMworld Barcelona, be sure to follow us on Twitter at @vCloud and @VMwareSP!

vCloud Service Providers at VMworld 2012

The adoption of VMware-based clouds has grown tremendously in the last year – an accomplishment that wouldn’t have been possible without our growing ecosystem of dedicated vCloud Service Provider partners.  At the vCloud Services Partner Appreciation Reception during VMworld 2012 in San Francisco, we had the opportunity to catch up with some of our Service Provider partners and speak to them about how their VMware-based service offerings have impacted their businesses.

Check out the videos below featuring vCloud Service Providers StratoGen, Zumasys, mindSHIFT Technologies, NaviSite, Colt Technology Services and EarthLink, as they discuss why they first decided to partner with VMware, how customers have responded to their VMware-based offerings, as well as their thoughts on the new vCloud Suite and VSPP Bundles.

NaviSite Explains Why They Partnered with VMware to Deliver an Enterprise-Class Cloud Solution

Colt Discusses Why Working With VMware is a “No-Brainer”

StratoGen Discusses How VMware is Setting the Scene in the Cloud Space

EarthLink Shares How Customers Have Benefited from their VMware Offerings

mindSHIFT Technologies Discusses Updates to the VSPP Bundles

Zumasys Shares How Customers Have Positively Responded to Their VMware-Based Offerings

We appreciate all of our vCloud Service Provider partners and the role they play in making VMware technology the best choice when deploying enterprise-class private, public and hybrid clouds. For future updates on the vCloud Service Provider community, be sure to follow us on Twitter at @VMwareSP and @vCloud!