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Monthly Archives: August 2012

Highlights from Our VMworld #cloudtalk Tweetup at Roe

On Wednesday night we held our second annual in-person  #cloudtalk Tweetup at VMworld. Thanks to all those who came out and joined us for some drinks and good conversation before heading to the VMworld Party! We had a great time seeing some familiar faces, as well as some new faces. Here’s a recap of the evening:

The event kicked off with food, drinks, and live tweets streaming on a projector at our swanky venue, ROE.

Neha Sampat, Group Manager of the vCloud Product Marketing Team at VMware, got the #cloudtalk conversation going by asking prompt questions to attendees and giving away iTunes gift cards to the best responses tagged with the #cloudtalk hashtag.

First, Neha asked attendees, “What was the most interesting announcement at VMworld so far?” 

We then asked what attendees thought was the best new vTerm. Here are two of our favorite responses:

We also asked what was the best demo attendees had seen so far, whether from one of the keynotes or sessions:

Then we asked attendees to explore their creative side and put a cloud twist on movie titles:

We also asked for cloud versions of popular song titles. We present to you familiar song titles with a hint of cloud:

Check out the live #cloudtalk Twitter stream during the event:

Thanks to everyone who came out – we hope you had a great time! Be sure to follow us on Twitter @vCloud and @VMwareSP for the latest news and updates.

VMworld 2012 – Day 2 Recap

By: David Davis 

In case you missed my first post, read the VMworld 2012 – Day 1 Recap here.

The second day of VMworld kicked off with the most exciting keynote of the week (in my opinion), Steve Herrod’s general session. Being the CTO, Steve talks about technology and shows it in action – in the real world. With tens of thousands of tech people here – we eat this up!

The keynote started off with Steve being one of the drummers on the drum line, wearing a black hoodie. It took everyone a second to recognize him before he took it off to show his suit and start the keynote. Steve, with help from Vittorio Viarengo, gave an impressive demo of end user computing (EUC) and “bring your own desktop” (BYOD). There were a few digs on Microsoft Windows and the Windows phone that received lots of laughter from the audience.

To fulfill the BYOD vision VMware will offer the Horizon Suite which includes technology from Project Octopus (VMware’s enterprise-focused answer to Dropbox), Project AppBlast (which lets users access Windows and Mac apps on any device with an HTML5 browser), and Horizon Mobile (which separates the work and personal apps and data on mobile devices).

With the Horizon Suite, VMware will initially use AppBlast to deliver desktops to any device using virtual desktop infrastructure. Herrod said that the Horizon Suite can also manage and deploy XenApp published applications.

VMware’s VP of End user computing, Vittorio Viarengo posted more details about Horizon on his blog and in this video showing the behind-the-sceen alpha video.

For a great video showing the day’s highlights watch:

The Coolest Things

In my last post, I showed off my picture of me with Brent Spiner (“Data” from Star Trek). I thought that would be hard to beat but today I have two more photos that I am extremely proud of !

First, here I am with VCP #1, Susan Gudenkauf of VMware (stay tuned to watch the video I did with her). It was an honor to get a photo opp with her, considering she was the first of over 100,000 VMware certified professionals!

The second super-cool photo of the day is a photo of me with OpenFlow author, Nicira CTO and Founder, and Stanford Phd, Martin Casado. As you may know, Nicira was acquired by VMware for $1.2B and Martin now works for VMware. When I did a video interview of him, I learned that he is more excited than ever before and feels that, with the resources of VMware, his vision to virtualize networking can be fulfilled! (stay tuned for the video). It was a real honor to meet him!

2 more days of VMworld to go, keep an eye out for my Day 3 recap!

David Davis is a VMware Evangelist and vSphere Video Training Author for Train Signal. He has achieved CCIE, VCP,CISSP, and vExpert level status over his 15+ years in the IT industry. David has authored hundreds of articles on the Internet and nine different video training courses for TrainSignal.com including the popular vSphere 5 and vCloud Director video training courses. Learn more about David at his blog or on Twitter and check out a sample of his VMware vSphere video training course from TrainSignal.com.

VMworld 2012 Day 2 Announcements – Advancements in End User Computing and More

More exciting announcements around End User Computing were made today during Day 2 of VMworld. Here’s a rundown of the major news released today.

Advancements in End User Computing – VMware Horizon Suite

During this morning’s general session, VMware CTO Steve Herrod offered a first glance at the VMware Horizon Suite, as well as a demonstration of the integration between VMware View and Wanova Mirage.

VMware Horizon Suite offers a flexible, integrated platform for mobile workers to connect to the corporate workspace in the cloud, wherever they may be. The sudden influx of mobile devices has become a bit of a stumbling block, but the Horizon Suite’s set of tools allows users to access and share their data from any device, across any platform. The beta version of Horizon Suite is expected to be available in late 2012.

Also announced were the VMware View and Wanova Mirage appliances, which offer centralized desktop management solutions that assist IT organizations to transform legacy Windows desktops into a service. These tools will increase security and control, as well as offer simplified systems and application management.

Early Access Program for New EMC Storage Analytics Suite for VNX

First announced at EMC World in May, today VMware and EMC announced an early access program to the EMC Storage Analytics Suite to existing VMware vCenter Operations Management Suite enterprise customers. The EMC Storage Analytics Suite for VNX features EMC VNX storage performance and capacity analytics, allowing customers to proactively identify bottlenecks, balance workloads, and pinpoint potential performance issues.

The early-access program will begin in September until December, and the EMC Storage Analytics Suite will be available to the public in late 2012.

Dell, VMware ‘Double Down’ on Desktop Virtualization

Also announced this morning was an expansion in our joint effort with Dell to simplify the delivery of world-class desktop virtualization solutions. The new Dell vStart for VDI, in conjunction with VMware View, gives the combination of cloud client computing with desktop virtualization, enabling organizations of all sizes to offer access to applications anywhere, anytime, as well as simplify IT management and security.

To stay up to date with the latest announcements, follow us at @vCloud and @VMwareSP on Twitter and ‘like’ our page on Facebook!

VMworld 2012 – Day 1 Recap

By: David Davis

VMworld 2012 got an early start this year by starting on Sunday evening with the opening of the Solutions Exchange and Hands-On Labs, following by the renowned (but independent) VMunderground party. With over 20,000 people attending and the largest Solutions Exchange I have ever seen, it was a great start for VMworld 2012!

VMworld 2012 Day 1 Keynote

First thing yesterday morning was the much-anticipated keynote address where Paul Maritz handed the CEO position to former EMC and Intel executive Pat Gelsinger. When Paul left the stage, he received a standing ovation from the crowd for taking VMware from a virtualization company to one of the leaders in cloud computing with a market capitalization of $40B. Since Paul took the CEO position at VMware, the enterprise data center has gone from 25% virtualized to 60%, according to Gartner.

With Pat on stage, he disclosed VMware’s plan to kill the unpopular and often confusing vRAM licensing model in favor of a simpler per-CPU/per-core model. He also said that his company will expand its support for OpenStack and a “multi-cloud world.”

From there, Steve Herrod, VMware’s CTO, moved more into the latest technology announcement from VMware – their vision of the software-defined datacenter (SDDC). To fulfill that vision, Steve announced the vCloud Suite 5.1 which includes vSphere 5.1, vCloud Director 5.1, vCloud Networking and Security (vCNS) 5.1, and SRM 5.1.

Here’s what it looks like:

Herrod talked about the VMware’s recent $1.26 billion acquisition of networking virtualization start-up Nicira as part of their vision to fulfill the SDDC.

For my full post about the VMworld 2012 product launches, see my post at: VMware Launches vCloud Suite 5.1 by David Davis. Also see the post from the vCloud Blog: VMworld 2012 Day 1 Announcements.

For a great video showing the Day 1 highlights watch:

vCloud Sessions

I ran across VCDX Chris Colotti in the solutions exchange and he said that he was speaking at roughly 12 sessions just this week. Besides being an incredible feat of endurance, this shows that there are a ton of excellent vCloud sessions here at VMworld. One great session that Chris gave on Monday was GD28 – vCloud Director Architecture and Deployment, which is repeated Wednesday, Aug 29, 3:30 PM – 4:30 PM.

Today, the vCloud team will be live-tweeting the following vCloud sessions from VMworld 2012: 

10:30-11:30am: OPS-CSM3045 – How to Run Amazon Web Services Workloads on Your vCloud w/ Adrian Cole and Mathew Lodge
12-1pm: OPS-CSM1930 –  VMware Private Cloud: OneCloud: Architecture and Best Practices w/ Venu Aravamudan and Ford Donald
1:30-2:30: OPS-CSM1917 – Becoming Operationally Ready for Cloud w/ Rohan Kalra and Kevin Lees
3-4pm: OPS-CSM1379 – Extending vCloud Director w/ Christopher Knowles and Thomas Kraus
4:30-5:30pm: OPS-CSM1167 – Architecting for VMware vCloud Allocation Models w/ Chris Colotti and Rawlinson Rivera

Read more here

Solutions Exchange and “Data” From Star Trek

With the largest VMworld Solutions Exchange ever, just seeing every booth is a time-consuming task, but well worth it! I picked up a stuffed robot for my son from SHI and walked by the Whiptail booth, when I saw Brent Spiner (aka “Data” from Star Trek) taking photos with attendees. There was a long line so I just figured I would take a photo of him with someone else. When I did that, Brent Spiner said “you there with the robot, come over here”. I came up and he asked me about the robot. He offered to take a picture of me with the robot and here it is… It was a huge honor, as I watched Star Trek Next Generation for years!

You never know who you’ll run into at VMworld or what you will learn!

David Davis is a VMware Evangelist and vSphere Video Training Author for Train Signal. He has achieved CCIE, VCP,CISSP, and vExpert level status over his 15+ years in the IT industry. David has authored hundreds of articles on the Internet and nine different video training courses for TrainSignal.com including the popular vSphere 5 and vCloud Director video training courses. Learn more about David at his blog or on Twitter and check out a sample of his VMware vSphere video training course from TrainSignal.com.

VMworld 2012 Day 1 Announcements

Many big announcements were made during the first General Session today at VMworld, and we wanted to provide a quick recap of highlights so that our readers can stay up to date with the latest product announcements, releases and updates.

VMware vCloud Suite 5.1 – Delivering the Software-Defined Datacenter

Perhaps one of the more exciting announcements made today at VMworld, Paul Maritz, Pat Gelsinger and Steve Herrod announced the new vCloud Suite 5.1 – the first solution to deliver the software-defined datacenter. The vCloud suite integrates VMware virtualization, cloud infrastructure and management portfolio into a single SKU, in order to simplify the adoption of cloud era technologies.

Paul Maritz shared during VMworld, “VMware and its partners are taking a bold step toward simplifying IT, offering customers everything they need to build, operate and manage their cloud environments. The VMware vCloud Suite delivers the software-defined datacenter – the architecture for implementing cloud computing.”

vSphere 5.1 for SMBs

VMware has also announced vSphere 5.1 solutions to help SMBs simplify and protect IT – with industry-leading virtualization, business continuity and automated management. With the release of vSphere 5.1, VMware will also significantly extend the capabilities of vSphere Essentials Plus to include:

T-Systems Becomes the Latest VMware vCloud Datacenter Partner

T-Systems has joined forces with VMware to provide customers with easier, quicker and more manageable access to the cloud, with AutoScout24 and Actum/G2 already reaping the benefits of this strategic partnership.

According to Mathew Lodge, “T-Systems will broaden its VMware expertise by adding this cloud service offering to its existing and highly capable VMware consulting and integration practice, giving customers outstanding options for their cloud deployments.”

New Cloud Ops Education, Transformation and Advisory Services 

The new Cloud Ops Intellectual Property (IP) and advisory, transformation and education services was designed to help transition IT to a new operating model for cloud computing – to accelerate the delivery of new business value and innovation. Cloud Ops and the Cloud Ops Forum (also announced today) address how to build, operate, staff and measure a cloud environment to maximize business innovation and efficiency.

EMC and VMware Partner to Deliver vSphere Data Protection

Built on EMC Avamar deduplication backup software technology, the new VMware vSphere Data Protection solution is now available in place of vSphere Data Recovery – providing a more cost-effective, reliable and easy-to-use solution to protect VMware environments.

Cisco and VMware Expand Partnership to Help Deliver the Software-Defined Datacenter

This partnership will involve an investment in dedicated engineering teams, whose work will involve deepening integrations across the VMware cloud infrastructure and management stacks and Cisco’s Data Center Networking and Fabric Computing platforms.

More announcements are sure to come – follow us @vCloud and @VMwareSP on Twitter and fan us on Facebook for to-the-minute updates!

vRAM Pricing: What It Means for Service Providers

As we kick off another exciting VMworld, there’s a lot of excitement and discussion around the software-defined network and the new vCloud Suite 5.1. An important detail of the announcement is the removal of vRAM entitlement limits on vSphere licenses for customers. So what does this mean for vCloud Service Providers?

Key takeaways for service providers:

1) There are two bundles available in VSPP that will be updated to include VMware’s new cloud infrastructure & management products. The VMware vCloud Service Provider Bundles are expected to be available Sept. 11, 2012.

2) There are no changes to the licensing approach in VSPP. Reserved vRAM (“memory under management”) continues to be the licensing metric for VSPP – this model allows vCloud service providers the flexibility of a pay-as-you-go pricing model and the ability to exploit the powerful memory oversubscription capabilities of vSphere to deliver services to their customers.

VMware Service Provider Program (VSPP) overview

As background, the VSPP is for partners offering cloud computing and hosted IT services built on VMware cloud infrastructure. Through a scalable pay-as-you-go license rental model, VSPP allows partners flexibility in service delivery with no up-front expenses. With over 8,500 partners in the program to date, the program continues to see rapid expansion due to strong market demand. Last week VMware announced continued momentum of its customers deploying public and hybrid clouds based on VMware cloud solutions. VMware and VSPP partners together form the number two public cloud ecosystem in the world.

New bundle packages for vCloud Service Providers

There are two vCloud Service Provider Bundles in VSPP – Standard and Premier.  These bundles have been well received by partners and helped pave the way for the introduction of the new vCloud Suites for end-users announced at VMworld. Many service providers who told us that the bundles are a great foundation for building a robust and secure multi-tenant vCloud Service, leveraging the core vSphere virtualization, cloud management, virtual networking and security capabilities.

The new 5.1 product versions add value to new and existing vCloud Services and help to further strengthen VMware vCloud as the preferred platform for service providers delivering Infrastructure-as-a-Service offerings. The bundles are based on the latest 5.1 versions of vSphere, vCenter Management Server, vCloud Director and vCloud Networking and Security Advanced products. Each bundle also includes vCenter Chargeback and production-level technical support. With features like profile driven storage, HA firewall, and VXLAN software-defined networks, Service providers benefit from delivering improved performance and availability to their customers while lowering costs through more efficient and extensible service operations.

vRAM is still the licensing metric for VSPP

The VSPP program will continue to offer products to vCloud Service Providers on a subscription-billing model based on the reserved vRAM metric.  vRAM in VSPP has always been different to the perpetual (up front) VMware licensing. The model works well and supports our service providers’ need for a low up-front commitment, pay as you go model that scales with the value they derive from VMware and deliver to their customers.

In VSPP, vRAM is used to measure aggregate consumption and is not a limitation or cap on a license entitlement. Service providers can start delivering a vCloud Service to customers without paying anything up front for the licenses. At the end of each month, the total consumption of powered on VMs by the provider’s customers is billed. The benefit? Service providers can start small and then quickly scale as their business grows – no more, no less.

How is vRAM calculated and measured?

The reserved vRAM usage data is collected and calculated automatically by the vCloud Usage Meter tool, a software appliance that runs in the service provider’s datacenter. While there is some nuance in the calculation formula (well detailed in this previous post), the essence is that this model allows service providers to sell more computing capability from the same infrastructure, helping them to “sweat the assets” of their compute service on a fixed-cost basis. With reserved vRAM, a service provider controls the memory oversubscription and the service profit margin through the allocated vRAM delivered to customers.

How can I learn more?

More details around the new vCloud 5.1 products, packaging and benefits for service providers will be shared in an upcoming VMlive VSPP Solution Track webcast. Registered VSPP partners may sign up here. For those partners attending VMworld this week, I’d also encourage you to join me for session #PAR1519 “How to Sell and Deliver Services Powered by VMware vCloud.” The session is on Wed at 12:30 and accessible to registered VMware Partners in the PartnerTrack.

For future updates on VSPP and the VMware Service Provider community, follow @VMwareSP on Twitter.

For more information on VSPP, or how to become part of VMware’s service provider community, please visit the VMware Service Provider page.

The New vCloud.VMware.com is Live!

It has been one year since we launched vcloud.vmware.com, and our first major refresh is live!

Our main change to the site supports the new vCloud Service Evaluation feature: a low-cost way to learn about the advantages of a vCloud and test-drive different providers. It’s as easy as signing up with your credit card.

The Service Provider Carousel features a rotating list of Providers of VMware vCloud Powered Services:

The VMware team and our Partners are also excited about the other new features you can find on vcloud.vmware.com.

Supporting How-To Guides are perfect for new VMware vCloud users looking for technical implementation guides:

Improved integration with communities.vmware.com will help test-drive participants connect with other VMware vCloud users and VMware technical evangelists on social networks:

And a sign-up form for the vCloud Service Evaluation Beta gets you early access to our low-cost IaaS offerings:

Our team has many ideas for continued improvement, so join our beta today and stay tuned for upcoming features on vcloud.vmware.com.

Questions or feedback for our team? Feel free to tweet at us (@vCloud and @VMwareSP) or leave a comment below.

What To Look Forward To At VMworld 2012!

VMworld is finally here, and with all the great sessions and events taking place, we thought it would be helpful to provide a guide on what to expect at VMworld 2012. We’ll be on-site providing live coverage from the show, including photos, videos and live-tweets from vCloud sessions – be sure to follow us on Twitter and Facebook!

Activities at the VMware Booth 

Interested in the new vCloud Service Evaluation? Stop by the VMware booth for more information and to check out the service firsthand! We’ll also be launching a $50 credit promotion at VMworld – attendees can obtain the promo code by solving a vCloud scramble puzzle (distributed at OPS-CSM sessions) or by visiting the VMware booth and providing the secret passcode. The passcode will be revealed via the vCloud blog, Twitter and Facebook during the week of VMworld US.

VMware attendees can also drop by the Expert Bar to get their VMware questions answered in-person by VMware experts, or visit our demo pods to test out vCloud Connector and vCloud Director (vCD).

Want to learn more about other customers who have deployed VMware-based clouds? At the VMware booth, attendees will be able to read customer summaries and testimonials on our interactive touch screen. Attendees will also have the opportunity to “Share Your Cloud Journey” and be entered into a raffle to win prizes!

The Solutions Exchange

The Solutions Exchange will feature 250 of the leading virtualization and cloud infrastructure companies showcasing the latest in virtualization and cloud products, solutions, and services.

The hours for the Solutions Exchange are:
Sunday, August 26: 4-7pm (Welcome Reception)
Monday, August 27: 10:30am-6pm
Tuesday, August 28: 10:30am-6pm
(With the Hall Crawl Happy Hour taking place from 4:30 – 6pm)
Wednesday, August 29: 10am-5pm

Sessions We’ll Be Live-Tweeting

Unable to attend VMworld? We’ll be live-tweeting highlights from vCloud-related sessions, so be sure to follow us on Twitter @vCloud and @VMwareSP. We’ll also be tagging all of our live-tweets with #vmworldops – just follow the hashtag to see our live updates.

vCloud Scramble Puzzles will be passed out randomly during these sessions – attendees can solve them and bring them by the VMware booth for prizes, such as a vCloud Service Evaluation promo code!

Here’s the list of sessions we’ll be live-tweeting:

OPS-CSM2083  What’s New with VMware vCloud Director with Manish Lohani and Tom Stephens
OPS-CSM2150 Lab Management with VMware vCloud Director: Customer Panel with DST Systems, Symantec and McKesson. Moderated by Murthy Mathiprakasam
OPS-CSM2258 Industry Leaders Share the Impact of Their Cloud Deployments with eMeter, A Seimens Business, Star Alliance, Columbia Sportswear, Lufthansa, eMix, Fluor Corporation. Moderated by Paul Strong
OPS-CSM1307 vCloud Architecture Toolkit 3.0 Overview with John Arrasjid and Joe Sarabia
OPS-CSM3045 How to Run Amazon Web Services Workloads on Your vCloud with Adrian Cole and Mathew Lodge
OPS-CSM1930 VMware Private Cloud: OneCloud: Architecture and Best Practices with Venu Aravamudan and Ford Donald
OPS-CSM1917 Becoming Operationally Ready for Cloud with Rohan Kalra and Kevin Lees
OPS-CSM1379 Extending vCloud Director with Christopher Knowles and Thomas Kraus
OPS-CSM1167 Architecting for VMware vCloud Allocation Models with Chris Colotti and Frank Denneman
OPS-CSM1449 Tech Preview of the Next Generation of vCloud Connector with Patrick Chang
OPS-CSM2248 A Class on Deploying a Production Cloud Architecture  with Christopher Knowles
OPS-CSM2033 Auto Scaling and Cloud Bursting in the Hybrid IaaS Cloud with Christophe Decanini and Christopher Knowles
OPS-CSM2975 Orchestrating the Cloud:  From API to Workflow with Alex Mittell
OPS-CSM1340 FedEx Case Study:  Lessons Learned Integrating vCloud Director, vSphere and Third Party Solutions with vCenter Orchestrator with FedEx Services and Chris Norton
OPS-CSM1340 Securing the Virtual Environment: How to Defend the Enterprise with Davi Ottenheimer and Matthew Wallace
PAR1519 How to Sell and Deliver Services Powered by VMware vCloud with Joe Andrews


Following VMworld 2011 and VMware Partner Exchange 2012, we’ll be holding #vTrivia again this year for VMworld 2012! Here’s how to play:

  • During the show, follow @vCloud on Twitter, and look out for trivia questions posted with the #vTrivia hashtag.
  • #vTrivia questions will cover big announcements at VMworld, as well as highlights from key vCloud sessions and events.
  • If you think you know the answer to a #vTrivia question, @reply to @vCloud with your guess, making sure to tag your tweets with #vTrivia.

#vTrivia participants will have a chance to win laptop bags, VMware pins, flash drives, iTunes gift cards, and other great prizes! 

Here are some photos from last year’s winners:











Social Events

Besides attending breakout sessions and learning from experts in the virtualization and cloud fields, VMworld is also about networking. Join us and other VMworld attendees at any of the many social events taking place at VMworld.

Welcome Reception
Sunday, August 26, 4-7pm 

Kick off the week right! Check out the Welcome Reception at the Solutions Exchange to chat up Knowledge experts, talk to technology partners, and catch up with colleagues and professionals before things get rolling during the week.

Sunday, August 26, 8-11pm

(Packed house at last year’s #vmunderground at the Nine Fine Irishmen)

Were you lucky enough to get a golden ticket? Mingle with fellow VMworld attendees over drinks and snacks at Jillian’s after the Welcome Reception in the Solutions Exchange. We’ll also be on-site providing live coverage, such as photos and videos, from the event!

#cloudtalk Tweetup at Roe
Wednesday, August 29 5-7pm

Join us for our second annual in-person #cloudtalk at VMworld! This Tweetup is the perfect opportunity to get in the mood for the VMworld Party with vCloud experts and fellow cloud enthusiasts over some drinks and light snacks.

If you plan on joining, don’t forget to RSVP to our Twtvite. You’ll be able to find us in the Upstairs Lounge at Roe on Wednesday night.

For those who won’t be able to make it, look for updates with the #cloudtalk hashtag, or follow @vCloud and @VMwareSP for live tweets, photos and video throughout the event.

VMworld 2012 Party  
Wednesday, August 29 7-10pm

End the week with a bang at the VMworld Party! This year’s party is comprised of three parts: The Sports Lab, The Hi Tech Lab, and The Music Lab. Each area will have plenty of entertainment, food and beverages.

The Sports Lab: You’ll find 10 giant screens showing your favorite sports games from the week, pool tables, foosball, and all of your favorite old time sports bar games.

The Hi Tech Lab: Check out the coolest and latest in video gaming.

The Music Lab: Jam out at our rock concert featuring Jon Bon Jovi and The Kings of Suburbia.

Are you getting as excited for VMworld as we are? Be sure to follow us on Twitter @vCloud and @VMwareSP for live updates from the show, and we look forward to seeing you there!

Another VMware Cloud – Columbia Sportswear Runs Its Hybrid Cloud on VMware

Columbia Sportswear Company “is very pleased with how effortless it has been to deploy VMware vCloud to meet our rapidly growing business requirements, allowing us to scale instantly and reduce infrastructure costs,” shares Michael Leeper, Senior Manager of Global IT Engineering at Columbia Sportswear.

Columbia Sportswear is the worldwide leader in outwear and sportswear apparel and accessories. Based in Portland, Oregon, the company has over 4,000 employees and over 50 physical locations and retail space around the world. The company, which went from 25% VMware-virtualized to over 96% virtual over the span of 8 months, turned to VMware in order to take a closer look at the option of moving workloads outside of their own datacenters.

According to Leeper, Columbia Sportswear saw the hybrid cloud model as having three main advantages:

  1. Ability to provide zero downtime to users;
  2. Significant disaster recovery solutions;
  3. Power to spin up environments quickly.

The company saw the VMware hybrid cloud model as a way to solve business challenges around availability and disaster recovery, as it enables the flexibility to move workloads out of their own data facilities and to a cloud provider.

In terms of availability, Columbia Sportswear wanted to be able to “shutdown their physical equipment, move their data, move their workloads up to a temporary spot for four or five weeks, and then bring it back,” with users never seeing an outage while they are working from home or on the road – a problem easily solved with a hybrid cloud model.

Additionally, the company was interested in taking advantage of the Disaster Recovery solutions that a hybrid cloud approach could provide. When the Japanese tsunami in 2011 caused continuous power outages to Columbia Sportswear’s Tokyo facility, users were still able to gain network access from public sources, despite the data being inaccessible and the local servers being offline. During that time, the company realized that moving the data out of the region temporarily would have improved operations and would have allowed local staff to access their data remotely.

Finally, Leeper shares that a hybrid cloud model would enable the company to spin up environments very quickly just to test something – getting IT out of the way as a roadblock to innovation.  

Want to learn more about Columbia Sportswear and other companies who have successfully deployed a VMware-based cloud? IT executives from Fortune 1000 and mid-market companies will be taking the stage at VMworld 2012 in San Francisco during Session OPS-CSM 2258 on August 27, 2012 at 2:30pm. During the session, “Industry Leaders Share the Impact of Their Cloud Deployments,” these executives will share why they chose a hybrid cloud solution, their use cases and deployment outcomes, including infrastructure, security, provider selection and results. 

Visit Another VMware Cloud to learn more about other companies who have successfully deployed a public, private, or hybrid cloud model through VMware. Be sure to follow us on Twitter at @vCloud and @VMwareSP for more Another VMware Cloud stories!

vCloud Tweetup at VMworld – Join Us at Roe!

Get ready for the VMworld Party in style and join the VMware vCloud team, VMware Partners and other cloud enthusiasts for our Tweetup at Roe! 


For our second annual in-person #cloudtalk at VMworld, we decided to step it up a notch and gather the cloud community in the downstairs lounge at Roe, San Francisco.

Come by to grab a few drinks (on us!), socialize and network before the VMworld Party. Some of our resident VMware vCloud Experts will be in attendance, including Chris Colotti, Wade Holmes, and Rawlinson Rivera

Here’s everything you need to know about the Tweetup: 

Date/Time: Wednesday, August 29th from 5-7pm
Location: Downstairs Lounge at Roe
                 651 Howard Street
                 San Francisco, CA 94105

Please RSVP to our #cloudtalk twtvite here – food and drinks will be provided to get you in the mood for Bon Jovi at the VMworld Party!

For those unable to join in-person, look for updates with the #cloudtalk hashtag, or follow @vCloud and @VMwareSP for live tweets for our virtual attendees. We'll be streaming photos and video throughout the event.

We look forward to seeing you in-person at VMworld!