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Monthly Archives: January 2012

The Cloud Vendor Landscape – The VMware Advantage According to the Taneja Group

In a recent evaluation of ten of the leading cloud solution vendors (including Microsoft, Red Hat, Amazon, Rackspace and others), the Taneja Group determined that VMware stands out as the clear cloud leader due to its broad portfolio of virtualization and cloud management solutions, service provider ecosystem, and cross-cloud enabling tools and interfaces.

According to the Taneja Group, only VMware offers the combination of industry-leading virtualization and management solutions required for an on-premise, private cloud, as well as the enterprise-class tools needed to bridge the private cloud with one or more off-premise, public clouds – making the successful deployment of hybrid clouds a reality for the enterprise. Check out the following charts to see how VMware’s IaaS and PaaS stacks up against other cloud vendors: 



The Taneja Group also determined that the offerings of VMware’s ecosystem of vCloud service providers surpass the service capabilities of public cloud providers such as Amazon and Rackspace/OpenStack. Using the VMware-CSC service provider partnership as an example, the Taneja Group highlights what sets VMware’s hybrid cloud service provider program apart:

  • A true enterprise hybrid cloud offering. In CSC’s case, BizCloud offers the dedicated infrastructure and security of a public cloud with the pay-as-you-go economics and convenience of a public cloud.
  • Fast time to deployment.
  • Transparent and auditable security – made possible with VMware’s vShield security framework, which is fully virtualization aware.
  • Dedicated infrastructure.
  • Multi-tiered enterprise SLAs.
  • Global consistency and reach. CSC, for example, offers a consistent set of public CloudCompute services from seven CSC Trusted Data Centers on three continents, with plans to expand to 28 data centers in the future.
  • Enterprise hybrid cloud expertise. Because the vCloud Datacenter Services program provides rigorous training and certification services and requires service providers to meet enterprise-level standards for security, agility and application portability, certified vCloud Datacenter Service Providers can provide customers with the benefit of their considerable expertise. 

For a breakdown of how VMware’s Service Provider Ecosystem stacks up against Amazon and Rackspace/OpenStack, check out the following chart: 


In sum, if your enterprise is considering a hybrid cloud model, VMware can help make this transition a reality with industry-leading virtualization and cloud solutions and a robust ecosystem of compatible cloud providers. 

For more on the Taneja Group’s findings, download the full report. If your enterprise is interested in the public cloud, you can also apply to test drive a public cloud from a vCloud Provider via vcloud.vmware.com. For future updates, be sure to follow @vCloud and @VMwareSP on Twitter!

VMware Hosting Outlook

By Karl Robinson, Sales Director at StratoGen

Despite the economic gloom on both sides of the Atlantic, 2012 is shaping up to be a bumper year for those involved in the VMware hosting business. Whilst it’s true that most IT managers are under budgetary constraints, the majority have realized that increased use of the cloud will deliver cost savings and bring about an increase in agility and performance. The entire IT industry is moving to delivery ‘as a service’ and the timing of these financial difficulties only serves to focus people’s minds on the benefits of the cloud.

The Rise Of VMware Based Clouds

So where does VMware fit in to this picture? VMware has gained real traction with its service provider program (VSPP) by offering a simple licensing model and a software suite that really delivers. vSphere 5 offers outstanding performance and vCloud Director (which has been updated to v1.5) continues to lead the way as the most powerful tool to manage your virtual infrastructure. But one of the biggest factors driving growth to VMware based platforms is the move away from commodity clouds to enterprise class clouds with defined Service Level Agreements (SLAs).

At StratoGen we’ve experienced this change first hand. In the first half of 2011 a significant percentage of our inquiries were from organizations that wanted to move away from a commodity cloud such as Amazon. But then things changed. Widespread reporting of cloud outages and the increased exposure of IT managers to cloud technologies led clients to realize the importance of VMware based clouds and their associated benefits. This trend has continued and today the majority of our enquiries are from organizations that are already bought-in to the VMware ‘Journey to the Cloud’. Commodity clouds are out of favor, above all because businesses need guaranteed availability. The icing on the cake for clients is vCloud Connector, which offers the unique ability to seamlessly integrate their on-site infrastructure with a VMware based public cloud.

StratoGen Launches US Cloud

Looking forward to 2012 and it’s certainly exciting times here at StratoGen, as we recently announced the launch of our cloud platform in the US. Based out of Denver, our US cloud is built on NetApp, HP and Cisco components and offers the same mix of performance and stability as our award winning European operation.

Feel free to take it for a test drive by signing up for a free 7 day trial here.

About StratoGen          

Karl Robinson is Sales Director of StratoGen, a leading cloud hosting provider with a worldwide client base. You can follow StratoGen on twitter, or read more on the StratoGen blog.

Join Our Next #cloudtalk with VMware Knowledge Experts Chris Colotti and Massimo Re Ferre’

To close the year out we asked our Twitter followers to weigh in on what they thought was next for the cloud in 2012.


The majority of respondents believed that security controls will be moved closer to critical resources being protected (ie. data center cluster-based or hypervisor-based security). Some felt the trend of open PaaS will continue to expand in the enterprise. 

How do you think cloud computing will evolve this year? In a recent Fortune article, Mathew Lodge predicted the hybrid cloud will continue to grow and that Platform-as-a-Service will win the hearts of developers. Do you agree or disagree? We want to hear your thoughts during our first #cloudtalk of 2012 on January 31st at 11am PT.

We’re also excited to have our very own VMware Knowledge Experts Chris Colotti and Massimo Re Ferre’ co-hosting this #cloudtalk. As our resident vCloud experts, Chris and Massimo are keen to share their own cloud predictions and stories based on their experiences from the field, deploying vCloud with customers. Be sure to follow them on Twitter prior to the chat.

It’s been a while since our last chat (2011 was a busy year for the vCloud team!) so as just a reminder, here’s how to participate:

  • Follow the #cloudtalk hashtag (via TweetChat, TweetGrid, TweetDeck or another Twitter client) and watch the real-time stream.
  • At 11am PT @vCloud will pose a few questions using the #cloudtalk hashtag to get the conversation rolling.
  • Tag your tweets with the #cloudtalk hashtag. @reply other participants and react to their questions, comments, thoughts via #cloudtalk. Engage!
  • #cloudtalk should last about an hour. 

In the meantime, feel free to tweet at us (@vCloud) with any questions. Look forward to seeing you next Tuesday in the stream!

Join Us For Our Webinar on Social Media Best Practices for VMware Service Providers

As companies search for more creative ways to increase brand awareness and acquire leads, more and more are turning to social media to integrate into their marketing efforts. However, building an effective social media strategy is not always a straightforward process. Join VMware and LEWIS Pulse for our webinar on Thursday, January 19th at 10am PT, where we will be discussing best practices and tips for VMware Service Providers looking to leverage social media in their marketing strategies. 

LEWIS Pulse has worked with VMware for over two years, planning and executing social media strategies for the cloud marketing and service provider groups. During this webinar, some of the topics we’ll be covering include:

  • Why you should consider Social Media Marketing
  • Tips to gain traction on Twitter
  • Tips to improve your company’s Facebook presence
  • How to optimize your blog content
  • …and more

This webinar will show you how to gain the best results if you devote dedicated resources to social media, whether in-house or working with an agency. Register and don’t forget to take our survey, so we can tailor the session to best address your organization’s needs.

For future updates, be sure to also follow us on Twitter at @vCloud and @VMwareSP.  

The Public Cloud Diaries Part IV – How the Software Industry Has Benefited from the Public Cloud

Thanks for following our series on the Public Cloud Diaries – an ongoing project that showcases the various business situations and challenges that companies have experienced when moving to the public cloud. In our fourth installment, we’ll be sharing the stories of five companies in the Software Industry and their journey to the public cloud. 

Also, be sure to check out Part I, where we detailed the experiences of companies in the Business Services Industry and the ROI they achieved in moving to the public cloud, Part II, featuring the stories of organizations in the Communications and Healthcare industries, and Part III, where we covered the experiences of the companies in the Insurance, Non-Profit and Retail Industries.

Company 1: IT Management Software Provider for Small to Medium-Sized Companies
The Needs: For this company, customers traditionally purchased software for on-premise deployment, but as more customers began looking to move to the cloud, the company had to adjust their offerings to meet customer demand. They created a SaaS version of their software, but needed hosting in the Cloud with sophisticated load balancing, scalability, dynamic resource provisioning and access control, since they would be performing monthly SaaS updates.
The Solution: They chose a vCloud Service Provider with a load balancing schema, dedicated VLANS and redundant SQL database for resiliency.
The ROI: The company did not have to incur the high costs to create their own servers and enjoyed resiliency, proper IT operational maintenance and security.

Company 2: Spinoff Company from Large Corporation Intended to Provide SaaS for the Construction Industry
The Needs: Because the construction industry is a start-stop operation with peak and valley usage levels, this firm had to manage high bandwidth requirements and substantial hardware allocation for short periods of time. They needed a reliable cloud vendor that could deliver a solid disaster recovery solution and unmetered bandwidth at a good value.
The Solution: They decided on a vCloud Service Provider that offered unmetered bandwidth up to 10MB and deployed the technology in several locations in order to have minimal service interruption in case one site had a problem.
The ROI: According to the company, if they had built their own cloud solution, the hardware and operational costs would have been greater than $300k in the first year. However, through a hosted vCloud solution, they were able to reduce their spend to just $40k a year, achieving tremendous cost savings.  

Company 3: Firm that Develops and Deploys Custom Enterprise Software for Multinational Organizations
The Needs: This firm wished to move to the Cloud for economic purposes and to keep operating costs low for its customers. Because they had Service Level Agreements for uptime, they needed a Cloud vendor with high uptime. They also required strong security and remote access to the cloud and applications.
The Solution: The vCloud Service provider they chose enabled the company to deploy clients’ software on a dedicated infrastructure as well as in a multi-tenant scenario, while managing costs.
The ROI: The firm enjoyed a 50% cost savings by deploying into the Cloud versus doing it on site and having to acquire and maintain hardware. 

Company 4: Well-Known Consumer and Enterprise Software Company
The Needs: This company offered cloud versions of their software. After hosting their solution for two years on Amazon Web Services, they found it too be too pricy.  The firm was looking for a new solution and had an extensive list of required abilities:

  1. Easily manage and scale to 1000’s of virtual machines with Terabytes of storage
  2. Back up and restore services and technology
  3. Compliance with ISO 2701, SAS 70 type 2
  4. Multiple locations in US and ability to have a federated solution for Europe and Asia
  5. 99.99% uptime SLA

The Solution: The company chose a vCloud Service Provider and achieved the capability to run thousands of VMs in various configurations of public or private clouds as well as single or multi-tenancy. They held full control of the public cloud and could create and deploy templates worldwide.
The ROI: The firm enjoyed a 50% cost reduction compared with their previous cloud  commodity vendor, faster time to market, and the ability to deploy in mere hours, not months.

Company 5:  Young Gaming Company that Creates Social and Gambling Games
The Needs: The company required a scalable solution since gaming events and tournaments can cause spikes in bandwidth demand. Also, it had to adhere to the strict gambling regulations in security and needed a solution that allowed the company to change software and algorithms on a regular basis.
The Solution: They chose a vCloud Service Provider that provided a cloud solution that could instantly scale for surges in gaming. They ran a SQL server in the backend and a combination of virtual and physical security devices and software to protect the system.
The ROI: With the vCloud Service Provider’s solution, they achieved a high level of security, freedom from hardware burdens and control of the infrastructure and operations.

Interested in public cloud for your organization? Visit vcloud.vmware.com and apply to test drive a public cloud from a vCloud Service Provider today.  

For more info on these diary entries, download the complete Public Cloud Diaries, and be sure to follow @vCloud and @VMwareSP.