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Partner Exchange Lounge Updates and Ask the Executives Sessions


For partners attending VMworld, access to the Partner Exchange Lounge gives partners a unique opportunity to attend the Ask the Executives Series, held Monday-Wednesday from 12:00 PM – 3:45 PM. These Ask the Executives sessions will leave the floor open to discussion with various VMware executives and are located on the Third floor of Moscone West. The schedule for attending executives is as follow:


Monday, August 31

12:00PM – 12:45PM Erik Frieberg, VP EUC Product Marketing

Bob Schultz, VP Chief EUC Strategy Lead

01:00PM – 01:45PM Bask Iyer, SVP & CIO

02:00PM – 02:45PM Ross Brown, SVP Worldwide Alliances and Partners

03:00PM – 03:45PM Loretta Brown, VP Federation Alliance

Andrew Clay, Pivotal, Sr. Director of Technology

Jim Quercetti, EMC, Director, Channel Sales Strategy

Bill Taylor, VCE, VP of Channel Sales


Tuesday, September 1

12:00PM – 12:45PM Howard Hall, Senior Director, Global Tech Partner Org.

01:00PM – 01:45PM Allyce Mardesich, Director, Partner Investments

02:00PM – 02:45PM David Parsons, VP, SISO

03:00PM – 03:45PM Geoff Waters, SVP, Product Dev., Cloud Services

Ajay Patel, VP, Service Provider Channel


Wednesday, September 2

12:00PM – 12:45PM Teri Burns, VP, Partner Services, GPO

01:00PM – 01:45PM John Gilmartin, GM & VP, SDDC Suite BU

02:00PM – 02:45PM Hatem Naguib, VP, Networking & Security

03:00PM – 03:45PM Chris Wolf, VP & CTO, Americas


The Partner Exchange Lounge will also house VMware’s exclusive Hands-on-Labs Hotspot which counts towards the Partner University Credits, Leaderboard Standing, and 2015 VTSP Accreditations.

Finally, there will be three unique networking events hosted by VMware in the lounge. Each session is specifically designed for partners with similar Route-to-Market strategies, and will offer an opportunity to mix and mingle among peers and VMware professionals in an enjoyable setting.

  • Resellers are invited to join for a fiesta on Monday, August 31, from 5:00PM – 6:00PM and network over margaritas and Mexican brewed beers
  • Service Provider/ISV partners are encouraged to come by on Tuesday, September 1, 1:00PM – 2:00PM for an afternoon pick-me-up, consisting of coffee and dessert
  • SI/SO partners will be provided with the chance to relax at VMworld on Thursday, September 2, 2:00PM – 3:00PM. Smoothies will be served

Upcoming TAP Partner Exchange and VMworld US Events

Our TAP partners have access to several events at VMworld US 2015 and PEX at VMworld which will provide valuable program and product updates. Don’t miss out on these informative events, including:


Sunday, Aug 30, 4:00 PM – Moscone West, Level 3, Room 3004
PAR6190 – Simplifying Technology Partner Integration and Enhancing Go to Market Opportunities

Featuring a presentation from Kristen Edwards, the Director of TAP Programs, hear about changes to the VMware Technology Alliance Partner Program that offer enhanced benefits, including more go to market opportunities.


Wednesday, Sept 2, 3:30 PM – Moscone West, Level 2, Room 2003
TAP5176 – vCloud Air NDA Roadmap (for TAP Members ONLY)

Please join us in this session to learn more about vCloud Air. The roadmap, exclusively designed for our Technology Alliance Partners (TAP), will provide guidance on how vCloud Air will enable customers and partners evolve their hybrid cloud strategy.


Wednesday, Sept 2, 3:30 PM – Marriott, Yerba Buena Level, Salon 11
TAP5595 – End User Computing NDA Roadmap (for TAP Members ONLY)

VMware Horizon is an end-to-end solution to manage, secure and deliver Apps, Desktops and Data to any device, anywhere at any time. This session will provide a near term functional roadmap of the various elements of Horizon to TAP program partners under NDA.


Thursday, Sept 3, 10:30 AM – Moscone West, Level 3, Room 3003
TAP6408 – Software-Defined Data Center NDA Roadmap (for TAP Members ONLY)

Come to this session to learn about the roadmap for the Software-Defined Data Center (SDDC). The session will start with the product roadmap for each of the key areas of the SDDC: Compute, Storage and Availability, Networking and Security and the Cloud Management Platform.


If you are interested in registering for any of these courses, please visit the VMworld 2015 Schedule Builder and use the respective event code. Please remember that your TAP account must be in good standing to attend these NDA Roadmap sessions. For any event or renewal questions, please reach out to tapalliance@vmware.com.

TAP SDDC NDA Roadmap Session Rescheduled

The TAP Team is pleased to announce that we have rescheduled our additional NDA Roadmap Session. This additional session will be available online via WebEx on Thursday, August 6th. This brief session will run from 10 a.m. until 12 p.m. PDT.  This session will include discussions on SDDC Developing Successful IT Outcomes with Your Product and SDDC Adding Automation to Your VMware Integration.

Unlike other TAP NDA Roadmap sessions, this session will be recorded for future consumption. Please ensure that you register today to receive the full benefit of this NDA Roadmap Session. Also keep in mind that this session will require that your partnership be up to date. Click here f you need to renew your membership at the Elite level, or here for the Access level.  Reach out to the TAP Team

If you have not received communications about the NDA Roadmap Sessions, you may want to update your communication preferences in Partner Central. For assistance with updating communication preferences, or your renewal process, reach out to tapalliance@vmware.com.

Announcing Time slots for TAP 1:1 Partner Meetings at VMworld US 2015

We are excited to announce that we are holding one-on-one partner meetings at VMworld US 2015. If you are interested in meeting with the TAP program managers, please take a moment to fill out the appropriate application. Please understand that these meetings are first come, first serve and as time slots fill you may be provided an alternate time slot.

We look forward to seeing you at VMworld!

Please reach out to the TAP Alliance team with any questions at tapalliance@vmware.com or by phone at 866-524-4966.



New VMware TAP SDDC NDA Roadmap Session Announced

The TAP Team is pleased to announce an additional NDA Roadmap Session available online via WebEx on June 25th. This brief session will run from 9 until 11 a.m. PDT.  This session will include discussions on SDDC Developing Successful IT Outcomes with Your Product and SDDC Adding Automation to Your VMware Integration.

Unlike other TAP NDA Roadmap sessions, this session will be recorded for future consumption. Please ensure that you register today to receive the full benefit of this NDA Roadmap Session. Also keep in mind that this session will require that your partnership be up to date. Click here f you need to renew your membership at the Elite level, or here for the Access level.  Reach out to the TAP Team

If you have not received communications about the NDA Roadmap Sessions, you may want to update your communication preferences in Partner Central. For assistance with updating communication preferences, or your renewal process, reach out to tapalliance@vmware.com.

vSphere Virtual Volumes for Horizon 6 & NetApp All-Flash FAS

Earlier this week, we announced a new release of Horizon 6 here highlighting several new key features, one of which is support of Virtual Volumes. As mentioned in the announcement, NetApp is the first partner to successfully validate VVOls with Horizon 6. Let’s elaborate more on this integration via this guest post from Abhinav Joshi – Sr. Product Manager for End User Computing Solutions, NetApp (@abhinav_josh)


It gives me a great pleasure to announce that NetApp All-Flash FAS (AFF) has emerged as the first storage array to successfully complete validation testing with VMware for Horizon 6 with vSphere Virtual Volumes (VVols). This joint integration will be available for production use with NetApp Data ONTAP 8.3 via the NetApp Virtual Service Console (VSC) supporting VVols very soon.

The joint solution will allow you to cost efficiently offload VM cloning operations to NetApp AFF flash storage array based cloning operations resulting in enhanced performance, best in class end user experience, scalability, and reduced flash storage requirements. NetApp and VMware have been strategically aligned for number of years around VVols development and we’ve been the reference partner for NFS.

VVols enables VM granular storage management so that the desktop and server admins no longer have to worry about characteristics of individual datastores, and can rely on advertised storage policies for optimal VM placement. VVol offloads key storage operations (e.g. VM cloning, dedupe, compression, QoS, snapshots, replication, etc.) to the storage arrays.

This validation is a result of deep engineering collaboration between the two companies over the last several months to prove that the joint solution can efficiently scale to 1000s of desktops for all the key Horizon 6 desktop lifecycle management operations i.e. VM provisioning, refresh, recompose, and rebalance. The validation was done over NFS protocol. There was lot of lessons learned from this collaboration that has helped ensure that the NetApp’s VVol integration is very robust and highly scalable. This will help ensure you get best out of the box experience, and scale seamlessly to 1000s of VMs (desktops or business apps) over VVols on a single NetApp AFF array. Now the team is heads down focused towards achieving the same validation over SAN protocols!

NetApp AFF is a cost efficient, enterprise class All-Flash array. It provides consistent high performance at ultra-low latency, advanced storage efficiency and data management, simplified deployment and management, always-on operations, and ability to scale to 24 nodes.  NetApp AFF removes storage cost as a barrier to Horizon deployments, at any scale, and any use case (Traditional virtual desktops, Graphics intensive virtual desktops enabled by NVIDIA GRID technology, DaaS, etc.). This was validated in our recently published joint Reference Architectures (here and here) on AFF 8060 All-Flash array, showcasing 4000 desktops at $55/desktop for storage (including 3 yr support and services w/ 4 hr parts replacements). We understand that lot of you have lower desktop count requirement and the good news is that similar low storage $/desktop numbers can be achieved for lower number of desktop requirements with the AFF8020 and AFF8040 flash arrays.

We are very excited about this new joint solution as it helps lower the storage cost per desktop (key barrier to the adoption of VDI) and ensuring best in class end user experience. Happy users, Happy CFO, Happy CIO, and Happy CEO!!! 

F5 – Technical Partner of the Year !

At VMware Partner Exchange 2015 earlier in February, F5 was named the “Technical Partner of the Year” for both the Americas Geo and Globally.


This award and recognition is for Partners that have demonstrated excellence and achievement throughout the year. As an Elite member of TAP, F5’s list of achievements spans all VMware business units, addresses critical customer needs, and helps forge us both into new markets, clearly showing that F5 is a valuable strategic partner and a much deserved award winner.
Listed below are key highlights for 2014:

Additionally, F5 provided a very visible and noticeable presence at VMware events, including Platinum sponsorship at VMworld US 2014, Gold sponsor at VMworld EMEA 2014, numerous Tech Talk Live and vmLive events, and finally, the most recent event, as a Global Platinum sponsor at PEX 2015. Sponsoring and being at these events helps raise awareness of the solutions, engages customers and channel partners, and enables us to continue our drive forward for future opportunities.

For additional information, please see what F5 has to say here and you can read the VMware Press Release that includes all award winners here.


February 4, 2015

As customers look for the flexibility to run critical workloads on premise, in the cloud, or moving seamlessly between these environments, traditional software vendors are under pressure to enable this capability for their customers. However, this requires changes in how software is developed, delivered and sold to customers. To retain customers, as well as enter new markets, software vendors must find a way to monetize their solutions in a cloud utility model. However, in many situations, this translates to re-architecting your application with new development platforms to provide this scalability. Transitioning to the cloud involves technical, business and operational changes which require transformational guidance. You need to find a trusted partner to help run your applications on the cloud – a partner who will help you minimize your engineering effort while maximizing your opportunities, addressable market and profitability.
The vCloud Air ISV Partner Program provides vendors like you with the help you need to extend your business in the hybrid cloud model. The program provides capabilities and scale without re-architecture, and enables participants to create a compelling cloud offering without additional risk and investment. There are three levels of engagement in the vCloud Air ISV Partner Program that scale with your investment in vCloud Air and help you in every step of your journey to deliver multi-tenant applications through the cloud. ISVs can achieve ‘VMware Ready – vCloud Air’ certification, providing customers with confidence that the application works seamlessly within VMware vCloud Air, and can be deployed in production with peace of mind. The vCloud Air ISV Partner Program is an extension of VMware’s Technical Alliance Partner (TAP) program and is expanding into new solution areas such as DevOps – in addition to including traditional infrastructure partners. If your solution receives a VMware Ready – vCloud Air certification, you will have access to VMware customers and resellers, including vCloud Air network service providers, via a variety of go to market activities. Partners to date have enjoyed featured listings on the vCloud Air Marketplace, joint webinars, presentations and search campaigns, as well as product exposure to VMware solution providers and the VMware sales teams.

We currently have 40+ partners engaged in the program. Learn more about how you can engage in the ISV program at: http://vcloud.vmware.com/partner-programs/ISVs/program. VMware is excited to announce at the Partner Exchange that Avi Networks, BlazeMeter, EspressoLogic, GigaSpaces, Kaspersky Lab, McAfee, and Nirmata have joined the vCloud Air Partner Program. To learn more about our latest vCloud Air ISV Partners, visit https://solutionexchange.vmware.com/store/category_groups/vcloud-air.

Please join us for more information on the VMware vCloud Air ISV Partner Program at the Partner Exchange (PEX) event in San Francisco.

Finally, here’s what some of our existing partners have said about the program:
“Our experience working with the vCloud Air team has been very positive. VMware’s depth of engagement in our joint engineering and go-to-market activities is a strong reflection of both their commitment to our success, and the growing market opportunity.” – Partha Panda, VP Strategic Alliances, Trend Micro.
“Having the opportunity to work closely with the VMware vCloud Air ISV team has given RiverMeadow a competitive advantage in the market as we’ve been able to extend our SaaS through VMware’s broad and deep market reach.” – Scott Colgan, VP of Marketing, RiverMeadow Software.
“The vCloud Air ISV Partner Program provides certification, deployment best practices and support to ensure a robust experience.” – Marc Trimuschat, VP Alliances, Silver Peak.
“The VMware vCloud Air group has proved an ideal partner in extending F5 application delivery services further into cloud environments. With F5 solutions certified on the vCloud Air platform, customers have access to the same advanced application services for business continuity, security, and availability that they’ve successfully deployed in their private data centers.” – Phil de la Motte Director of Business Development F5”

The Software-Defined Data Center – How can Technology Partners Join the Fun

The Software-Defined Data Center has been, and continues to be, a big focus here at VMware. As noted in other venues, the SDDC is an approach – a framework – and not a prescriptive set of products. That said, how can a Technology Alliance Partner (TAP) align with our SDDC strategy.

How about looking at vRealize

In a vRealize blog post at VMworld US 2014, Ramin Sayar, senior vice president and general manager, Cloud Management Business Unit, indicated that vRealize will offer customers:
• Speed and agility required to rapidly deliver applications and infrastructure; and,
• Cost transparency and control needed by IT to safeguard application uptime, performance, security and compliance.

vRealize is a suite of products that the TAP can create joint solutions with VMware and provide the operations and automation capabilities for the SDDC.

For example, 4 interesting products within the vRealize suite are:
vRealize Operations
vRealize Operations Insight
vRealize Orchestrator
vRealize Automation

An SDDC “Operations” alignment with VMware would include creating a vRealize Operations Management Pack and a vRealize Operations Content Pack. These packs would allow the TAP / 3rd parties to directly transfer statistics and analytics into the vRealize suite – hence we have an SDDC “Operations” solution.

An SDDC “Automation” alignment with VMware would include creating a vRealize Orchestrator plug-in that enables vRealize Orchestration and workflow integrations with the TAP / 3rd party partners. Note that the vRealize Automation product cannot directly communicate workflow processes to TAP / 3rd parties, but, good news, the vRealize Orchestrator plug-in can be an object that is consumed by vRealize Automation and you can then automate workflow tasks to TAP / 3rd parties by creating the plug-in and, for advanced automation, using the plug-in as an object in vRealize Automation.

A great TAP example is Brocade. During 2014, Brocade focused on SDDC Operations and created and posted packs to support vRealize Operations and vRealize Operations Insight, clearly placing Brocade as a TAP that has a significant level of integration with VMware – ultimately leading to efficient customer SDDC “Operations” when using Brocade infrastructure. Brocade didn’t stop at IP/Ethernet networks, they also created a vRealize Operations SAN pack and a vRealize Operations Insight SAN pack to provide the SDDC Operations look and feel across both the IP Network and the Storage Network for the Software-Defined Data Center.

If you’re a customer, these integrations packs provide true integration with our partners and streamline your SDDC Operations and Automation. If you’re a partner, we’re looking forward in continuing to build these joint solutions with your on the Software-Defined Data Center journey.

Horizon 6 with Virtual SAN on Cisco UCS Reference Architecture

Few months ago, we published a Virtual SAN on Cisco UCS Reference Architecture providing guidance on IO benchmarks for server workloads along with design and best practices of implementing Virtual SAN in a Cisco UCS environment.  This provides good sizing guidance of your Virtual SAN environment for generic server workloads. As customers look to deploy specific workloads, such as VDI, sizing & performance characteristics tends to differ in nature.

We are now publishing scalability & performance focused Reference Architecture for Horizon 6 based virtual desktops running on Cisco UCS C240-M3 with Virtual SAN as the storage. The test environment is built based on the Cisco UCS VDI Ready Nodes for Virtual SAN. We used VMware View Planner as a VDI benchmarking tool to measure application performance results along with VSAN Observer capturing storage metrics (IOPS and Latency).

Here are the configuration details from the test environment:



Key highlights captured from the RA are:

  • Linear scalability is achieved with Virtual SAN as the storage solution on Cisco UCS for hosting View virtual desktops. The reference architecture successfully scaled from 400 desktops on 4 UCS C-240 M3 nodes to 800 desktops on 8 nodes, keeping all aspects of end-user performance consistently acceptable under 15ms disk latency and 3ms application response times.


  • Optimal performance is achieved while performing all virtual desktop operations such as refresh, recompose, deploy, power-on and power-off. Times measured for these operations fall within industry measured benchmarks and provide a testimony of the joint solution’s scalability.


  • Virtual SAN provides highly available and resilient storage for hosting View virtual desktops. Multiple maintenance and failure scenarios tested provide confidence in the resiliency of the joint solution:

Along with the performance results, the reference architecture provides Cisco UCS and Virtual SAN design and implementation best practices. For more details download the VMware Horizon 6 and VMware Virtual SAN with Cisco UCS Reference Architecture.