VMworld 2013 (US) – TAM Day Guide

In its ninth year this exclusive, invitation-only event provides our TAM Services customers access to VMware experts who will discuss the best practices, innovative technologies and strategies that will accelerate your IT transformation.

VMworld 2013 TAM Day will provide a variety of content-rich sessions and roundtable engagements designed to address challenges your IT organization is facing today.  Based on your role within the organization, you have the option of attending a business or technical session to get the most from this experience.

Take advantage of this unique opportunity to interact directly with peers and industry leaders and gain new perspectives and IT strategies to apply within your organization.

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Moscone Center
Moscone West 2nd Floor
San Francisco, California USA

Sunday, August 25, 2013
Doors Open at 9:00 PST

Convention Center Parking Guide and Map 

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Need Help?

Questions about the conference?  Need to schedule conversations with product managers and experts?

We have you covered. Simply contact the VMworld 2013 TAM Ambassador Desk at +1 (650) 646-4VMW (4869) during the events.


9:00 a.m.                           VMworld Registration opens for TAM Day Customers

                                            Please pick up your VMworld (or TAM Day only) badge.

Location: Moscone West Registration, First Floor
                                            Note: Badges are required for admission to TAM Day sessions.

10:00 a.m.–10:15 a.m.    Welcome and Overview (Room 2007/2009/2020/2022)

                                            Chris Nolan, Director, Americas Technical Account Managers

10:15 a.m.–11:00 a.m.    Executive Keynote (Room 2007/2009/2020/2022)
                                            Paul Strong, Chief Technology Officer, Global Field & Customer Initiatives

11:00 a.m.– 11:15 a.m.   BREAK

11:15 a.m.–12:00 p.m.    BREAKOUT SESSIONS

                                            Business Breakout (Room 2007/2009/2020/2022)
                                            Journey to the Software-Defined Data Center

                                            Raghu Raghuram, Executive Vice President, Cloud Infrastructure and Management

The Software-Defined Data Center (SDDC) delivers on the promise of cloud computing for agile, elastic, efficient, and reliable IT services. It extends the benefits of virtualization to every domain in the data center – compute, storage, and networking, as well as the associated availability and security services. Just as VMware revolutionized the computing industry with virtualization, SDDC will be the next paradigm shift in delivering IT services.

This session provides you with a preview of VMware’s SDDC Vision and Strategy and prepares you for the journey in the next wave of the IT revolution.

                                            Technical Breakout (Room 2006/2008)
                                            End User Computing Technical Deep Dive

                                            Scott Davis, Chief Technology Officer, End User Computing

IT is no longer the only game in town – users are far more sophisticated. They buy and use any device they want, when they want it, and they use many different devices throughout the day. They are tech savvy, very familiar with consumer-grade cloud services and use them to be more productive in their day to day work. And the pace of change is only increasing! Woe to the IT organization that doesn’t embrace mobile, multi-device workstyles and provide access to modern easy-to-use, business-compliant technologies that empower user productivity. Fail to do that and your IT organization is on the road to obsolescent.

Given this new landscape, what do businesses need today from an end-user computing strategy? Join Scott Davis, VMware’s CTO for End User Computing and Brian Gammage, VMware EUC Chief Market Technologist as they delve into the latest market trends and technologies that enable IT to keep current and on top of this rapidly changing world. Expect to hear, under NDA, insights into investment areas for VMware’s End User Computing product pillars including Horizon Workspace, Windows as a Service technologies Horizon View, Horizon Mirage, DaaS and additional surprises.

                                            Technical Breakout (Room 2002/2004)
                                            Software-Defined Storage Technical Deep Dive

                                            Kiran Madnani, Product Line Manager

Server virtualization transformed compute freeing apps from infrastructure and delivering tremendous cost savings and flexibility. Storage hasn’t caught up yet, but things are rapidly changing. The emergence of software-defined storage as a new architectural and management approach promises to bring the next level of efficiency to storage. This session explores VMware’s vision for software-defined storage, the trends that lead to delivering this vision and the key benefits to customers.

12:00 p.m.–1:30 p.m.      Birds of a Feather Lunch (Rooms 2001/2003/2005 & 2014/2016/2018)
                                            Meet the Product Manager & Product Engineers

                                            Find Your Area of Interest and Expert

Participate in discussions with your peers on topics and issues that matter to you most, guided by VMware experts and leaders. Topics will include:  Software-Defined Data Center, Hybrid Cloud, End User Computing, Industry, Virtualizing Tier 1 Apps, VMware Services, VMware Support, and Open Networking with Your Peers.

1:30 p.m.– 2:15 p.m.       BREAKOUT SESSIONS

                                            Business Breakout (Room 2006/2008)
                                            End User Computing

                                            Jeff Jennings, Vice President, End User Computing

End-user computing is a rapidly evolving area of IT investigation and investment.  It has the potential to impact many parts of an organization, from where and how employees work, to how IT manages data and applications, to what might be considered an acceptable return-on-investment.  This session briefly covers VMware’s vision for end-user computing, and how industry and technology trends are shaping adoption, cost, and performance.  This is followed by the latest, never before released results from investigations into how SSD/flash storage technologies impact end-user experience, performance, and cost of VDI deployment.  The session ends with an overview of the latest enhancements for end-user computing, such as unified communications and 3D graphic.

                                            Technical Breakout (Room 2002/2004)
                                            VMware NSX – Network Virtualization

                                            Martin Casado, Chief Network Architect and Founder of Nicira

Network Virtualization promises to impact the networking industry much  like server virtualization impacted IT.  With network virtualization, network provisioning and configuration times reduce to seconds, operational overhead drops dramatically, and network features are delivered at the speed of software  over any network hardware. Many production deployments worldwide are already experiencing these benefits.  However, they are only the beginning.  This session provides background on network virtualization as implemented in VMware’s NSX platform, and then looks at how the technology is evolving, including support for inter-datacenter communication, next generation firewalling, and high-level policy abstractions.

                                            Technical Breakout (Room 2007/2009/2020/2022)
                                            Ask the Experts: Virtualizing Business Critical Applications

                                            Moderator: Scott Salyer, Senior Solution Engineering Manager

                                            Alex Fontana, Senior Solutions Architect – Microsoft Exchange and SQL Server
                                            Kannan Mani, Technical Solutions Architect  - Oracle
                                            Michael Webster, Stategic Architect, VCDX066 – Oracle
                                            David Gallant, Practice Solutions Architect for Business Critical Applications – SAP
                                            Andrew Mitchell, Strategic Architect, VCDX30 – UNIX to Linux Migration
                                             Vas Mitra, Staff Solutions Architect - SAP

Virtualizing Tier-1 applications is critical to taking full advantage of a Software-Defined Data Center (SDDC). In addition to providing a high performance, elastic, cost-effective platform for your most important applications, VMware’s management suite allows you to monitor, automate, provision, and protect these applications more effectively. This panel includes an outstanding list of technical experts who have written white papers and blogs on virtualization of Tier-1 Applications and integration of those applications with VMware management products. It also features consultants from VMware Professional Services who have delivered these solutions for many VMware customers.

Topics include best practices for virtualizing SQL Server, Exchange, Oracle Database, SAP and Unix to vSphere, as well as tips and tricks for monitoring, automating, provisioning and protecting each application with the VMware management suite

2:15 p.m.–2:30 p.m.       BREAK

2:30 p.m.–3:15 p.m.       BREAKOUT SESSIONS

                                            Business Breakout (Room 2006/2008)
                                            VMware vCloud Hybrid Service

                                            Bill Fathers, Senior Vice President and General Manager of vCloud Hybrid Services

Embarking on the journey to the Software-defined Data Center is just the beginning to IT-as-a-Service. We know you are looking for cost-effective on-demand access to cloud resources without sacrificing performance, agility, and security.We want to give you the tools to maximize your existing investments in technology, people, and processes while still providing your users access to the support, applications, and device choices they demand.

In this session, Bill Fathers, SVP and GM of Hybrid Cloud, outlines the business benefits of leveraging VMware’s new public cloud offering, vCloud Hybrid Service. He explores how you can, by leveraging a customized hybrid cloud environment with VMware’s private and public cloud solutions, build a borderless data center with limitless resources for your IT organization, developers, and end-users.

                                            Technical Breakout (Room 2007/2009/2020/2022)
                                            Ask the Experts: Discussion with VMware vCloud Experts

                                            Moderator: Mark Achtemichuk, Senior Performance Specialist, VCDX050

                                            Duncan Epping, Principal Architect, VCDX007
                                            Venky Deshpande, Senior Technical Marketing Manager
                                            Cormac Hogan, Senior Technical Marketing Architect
                                            William Lam, Staff Product Integration Architect
                                            Justin King, Technical Marketing Manager
                                            Kyle Gleed, Technical Marketing Architect

Back by popular demand, this panel features some of the best known VMware vCloud experts. Perhaps you have read their blogs, or visited the web sites like yellow-bricks.com, virtu-al.net or virtuallyghetto.com.  These experts will be available for Q&A to address a variety of topics, including high availability, DRS, storage, networking, automation, security, and performance.

                                            Technical Breakout (Room 202/2004)
                                            Automation and Management Technical Deep Dive

                                            Banjot Chanana, Director of Product Management

This session begins by discussing the journey to a fully-automated IAAS offering by examining the current state of the cloud automation capabilities for IAAS, Applications (PAAS), and other yet-to-be-named services (XAAS) using the capabilities of vCloud Automation Center, vFabric Application Director, and vCenter Orchestrator. The session focus then shifts to the roadmap to deliver additional IAAS enhancements and a converged cloud management platform for IAAS, PAAS, and XAAS for end-to-end automated application and infrastructure lifecycle management. 

3:15 p.m.– 3:30 p.m.      BREAK

3:30 p.m.– 3:45 p.m.      TAM Day Wrap-up (Room 2007/2009/2020/2022)                            
                                           Chris Nolan, Director, Americas Technical Account Managers

3:45 p.m.–4:30 p.m.       Closing Remarks, Q&A and Customer Awards (Room 2007/2009/2020/2022)                           
                                           Carl Eschenbach, President & COO

4:30 p.m.-5:30 p.m.        TAM Customer Reception Hosted by Global Services (Moscone West, 2nd Floor Foyer)
                                           VMware Executives

Panelists, Presenters and Moderators


Paul Strong, CTO, Global Field & Customer Initiatives

Paul Strong is VMware’s CTO for Global Field & Customer Initiatives. His team connects VMware R&D with VMware’s field organization, its partners and its customers, helping to change the way enterprises view and manage their business services and IT assets. Paul is a recognized leader within the IT industry, and is a regular keynote speaker and contributor of articles on the subjects of Grids and Clouds.

As a Distinguished Research Scientist at eBay, he was responsible for eBay’s research into large distributed systems and how to manage them. Prior to joining eBay Paul architected and/or developed various software systems, including Sun’s Solaris Containers, large scale B2B eCommerce systems, and large, distributed command and control systems. Strong sat on the board of directors of the Open Grid Forum (OGF), and was chairman from 2006-2008. Paul also sits on the technology advisory boards of a number of small startups, mature businesses, and government funded consortia. Paul holds a bachelors degree in Physics from the University of Manchester, in England.

Scott Davis, CTO, End User Computing

Scott Davis is VMware’s CTO for End User Computing. Davis drives the product and technology strategy spanning the breadth of VMware’s End User Computing products and initiatives, as well as cultivating advanced development and partnerships. Davis previously served as VMware’s Chief Data Center Architect and Storage CTO.

Prior to VMware, Davis was the Founder, President, and CTO of Virtual Iron Software, VP/CTO at Mangosoft and a Technical Director at D.E.C.

Follow on Twitter: @shd_9
Read the Blog: cto.vmware.com

Raghu Raghuram, Executive Vice President of Cloud Infrastructure and Management

Raghu Raghuram joined VMware in 2003 and leads the company’s cloud infrastructure and management business, brining more than 25 years of technology experience. During his tenure at VMware, Raghuram has held multiple roles in product management and product marketing, most recently leading worldwide product marketing, product management and business planning for VMware’s virtual infrastructure, SMB and emerging markets businesses, as well as shared product marketing services.

Prior to VMware, Raghuram held product management and marketing roles at AOL, Bang Networks and Netscape. Raghuram holds an MBA from the Wharton School of Business and a master’s degree in electrical engineering from the Indian Institute of Technology, Bombay.

Kiran Madnani, Product Line Manager

Kiran Madnani is a product line manager in the Cloud Infrastructure Products team at VMware where he is responsible for the company’s key software-defined storage initiatives. Prior to VMware, Kiran has held engineering and product management positions at EMC. He has authored 50+ patents. Kiran received his MBA from Babson College and Masters in Computer Science from Rensselaer Polytechnic Institute.

Martin Casado, Chief Architect, Networking

Martin Casado is Chief Architect, Networking, at VMware. He joined VMware in 2012, when the company acquired Nicira. He was Co-founder and Chief Technology Officer of Nicira.He received his PhD from Stanford University in 2007 where his dissertation work led to the technology on which Nicira was based. He received his Masters from Stanford University in 2005. While at Stanford, Martin co-founded Illuminics Systems, an IP analytics company, which was acquired by Quova Inc. in 2006.Prior to attending Stanford, Martin held a research position at Lawrence Livermore National Laboratory where he worked on network security in the information operations assurance center (IOAC).

Banjot Chanana, Director of Product Management

Banjot Chanana runs the vCloud Automation Center (vCAC) product management team at VMware. Over 6 years at VMware, Banjot has managed many VMware products including vSphere Security (VMsafe, vShield), Availability (HA, DRS, and vMotion), Cloud Management and Automation (vCloud Director, vCAC, and vCO). Banjot has been a regular speaker at VMworld since 2008.

Carl Eschenbach, Chief Operating Officer and Co-President

Carl Eschenbach joined VMware in June 2002 and acts as the company’s Chief Operating Officer. Eschenbach brings more than 24 years of high-tech industry experience including infrastructure software, networking, telephony and storage.

Prior to joining VMware, Eschenbach was vice president of North America Sales at Inktomi, and he has held various sales management positions with 3Com, EMC and Lucent Technologies.


Duncan Epping, Principal Architect, VCDX007

Duncan Epping is a Principal Architect in VMware’s R&D.

Epping is the co-author of several books, including the best selling vSphere 5.0 Clustering Technical Deepdive. Epping is also the owner and author of the leading virtualization blog yellow-bricks.com.

Follow on Twitter: @DuncanYB
Read the Blogs: blogs.vmware.com/vsphere/ and yellow-bricks.com

Cormac Hogan, Senior Technical Marketing Architect

Cormac Hogan is a Senior Technical Marketing Architect with the Cloud Infrastructure Product Marketing group at VMware. Hogan is responsible for storage, with a direct focus on core VMware vSphere storage technologies and virtual storage, including the VMware vSphere Storage Appliance. Hogan was one of the first VMware employees at the EMEA headquarters in Cork, Ireland, in April 2005. Hogan spent a number of years as the technical support escalation engineer for storage before moving into a support readiness training role, where he developed training materials and delivered training to technical support and VMware support partners.

Follow on Twitter: @VMwareStorage
Read the Blog: blogs.vmware.com/vsphere/storage/

Venky Deshpande, Senior Technical Marketing Manager

Venky Deshpande is a Senior Technical Marketing Manager in VMware’s Technical Marketing group. Deshpande focuses is on VMware network and security technologies and has spent his career the designing and marketing network and security products and solutions.

Follow on Twitter: @VMWNetworking
Read the Blog: blogs.vmware.com/vsphere/networking/

Mark Achtemichuk, Senior Performance Specialist, VCDX050

Mark Achtemichukis a Senior Performance Specialist covering the Americas and certified as VCDX #50. With a strong background in datacenter infrastructures, cloud architectures, experience implementing enterprise application environments and a passion for solving problems, he has driven virtualization adoption and project success by methodically bridging business with technology. Achtemichuk’s current challenge is ensuring that performance is no longer a barrier, perceived or real, to virtualizing an organization’s most critical applications, on their journey to the cloud.

Follow on Twitter: @vmMarkA
Read the Blog: blogs.vmware.com/vsphere/performance/

William Lam, Staff Product Integration Architect

William Lam is a Staff Product Integration Architect in VMware R&D. Lam focuses on automation with platform APIs, SDKs and CLIs to help ensure VMware has the interfaces to interact with the Software-Defined Datacenter (SDDC).

Follow on Twitter: @lamw
Read the Blogs: blogs.vmware.com/vsphere/automation/ and virtuallyghetto.com

Justin King, Senior Technical Marketing Manager

Justin King has been involved with the IT industry for over 15 years where he has held various roles and responsibilities from administration to architecting solutions. Since joining VMware in 2009, Justin has supported sales teams as a sales engineer, evangelized BCDR technologies and currently installs confidence by removing the doubt with VMware’s Cloud Infrastructure Suite line of products being part of the Technical Marketing team.

Follow on Twitter: @vCenterGuy
Read the Blogs: blogs.vmware.com/vsphere/vsphere/

Kyle Gleed, Senior Technical Marketing Architect

Kyle Gleed is a Senior Technical Marketing Architect at VMware focused on the vCloud Suite, with an emphasis on deployment and upgrades.

Follow on Twitter: @Kyle_Gleed
Read the Blogs: blogs.vmware.com/vsphere/vsphere/

Andrew Mitchell, Strategic Architect

Andrew is a 6 year veteran of VMware with 20 years experience in information technology, starting out as a software developer then venturing into the world of infrastructure and virtualization. Andrew was the Asia-Pacific region’s first VCDX qualified practitioner (VCDX #30) and is now regularly called upon to participate in VCDX certification panels world-wide. In his current position as a Strategic Architect within the Asia-Pacific/Japan region, Andrew’s role sees him specializing in private and public cloud architecture and virtualization of business critical applications

Follow on Twitter: @amitchell01

Michael Webster, Strategic Architect

Michael is a Strategic Architect in the VMware APJ Center of Excellence, a VMware Certified Design Expert (VCDX-066), vExpert 2012, and technical lead for the VMware APJ Business Critical Applications Practice. He specializes in the design and implementation of virtualization solutions for Unix to VMware migrations, business critical applications, disaster avoidance, mergers and acquisitions, public and private cloud. Michael has more than 10 years experience deploying VMware solutions in large environments around the globe. Michael is the author of longwhiteclouds.com, voted in the top 25 virtualisation blogs in the world, which covers virtualisation of business critical applications, and cloud computing.

Follow on Twitter: @vcdxnz001


Scott Salyer, Senior Solution Engineering Manager 

Scott Salyer is a Senior Solution Engineering Manager for VMware Global Technology Solutions. In his 5+ years at VMware, Salyer has authored several whitepapers on virtualizing Microsoft applications with VMware solutions and now manages a team focused on creating solutions and service offerings for virtualizing Business Critical Applications and VMware’s Cloud Application Platform.

Prior to joining VMware, Salyer gained 12 years of experience in infrastructure consulting for various system integrators, including HP Consulting and Integration.


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