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vForum Sydney Presentation – ensure your VMware environment is stable and available 100% of the time

A few weeks ago I was privileged to present a session at our annual vForum event in Sydney, Australia. The event was very well attended and the many customers I got to chat to afterward found the session valuable. I have attached the slides from the session to this posting if you would like to view them. If you require any clarification on any aspect of the session please feel free to email me.


Neil Isserow – VMware Senior Technical Account Manager (Brisbane, Australia

)vForum 2013 Presentation – Ensure your VMware environment is stable and available 100% of the time

VMworld 2013 Barcelona wrap-up and thank you note

First of all: what an amazing event! We hope you enjoyed VMworld 2013 in Barcelona as much as we did!

Our TAM customer community started VMworld 2013 with the exclusive and very popular TAM Day. This year, we were overwhelmed by the interest in TAM Day! More than 200 people attended and we are already planning for even more capacity for next year! Most popular were the NSX overview session by Paul Fazzone (VMware Vice President of Product Management for NSX) and our highly interactive Birds of a Feather lunch with Subject Matter Experts for SDDC, Big Data, VSAN, Automation, Business Continuity, Disaster Recovery, Data Protection, vCloud Hybrid Services, VMware Global Support Services or CloudOps – to name just a few.

Thank you for taking this extra day to join our both technical and business breakout sessions, discussions and also the get-together event in the evening. TAM Day is your day! We will go through the feedback forms and incorporate that for our 2014 planning!

TAM Customer Central was a huge success as well. We moved into a new area in comparison to the 2012 event to allow even more people in for these deep-dive discussions. And still we had to bring in additional chairs to fit all interested customers for some of the sessions. This time, TAM Customer Central also had an area with sofas to just sit down, relax your feet and catch up with other people in the room.

Overall, we’d like to thank you very much for participating in these exclusive meetings with our experts, Product Managers, Engineers, etc. We hope the discussions and roadmap information provided added even more value to your VMworld experience.

If you want to share feedback between now and VMworld 2014 with us, please feel free to reach out to your TAM or provide it directly in this form.

Before we all meet again in Barcelona next year, make sure to follow us on our Blog, Twitter, Facebook and Google+!

User Interface Design and the change from desktop computing

By guest blogger, Christian Wickham, Technical Account Manager, South Australia and Northern Territory, and Local Government and Councils in Western Australia, Victoria and New South Wales at VMware Australia and New Zealand

I have been working in IT for 22 years, and during that time there have been changes – more than a few. In the early nineties, I did a bachelor honours degree in IT – and my dissertation (thesis) was about user interface design. The main conclusion was along the lines of “users should be focussed on learning how to use an interface, and instead should be able to focus on their work task” – because at that time there was a wide variation in user interfaces, Windows was still dependent on DOS, software had many varying interfaces and layouts, all meaning that users needed extensive training on how to use their computer.

There were word processors that were shipped with paper overlays for your keyboard, so that the required key combinations to activate features did not need to be memorised (see an image at http://www.retrothing.com/2006/06/wordperfect_51_.html). During my University days, computers were only just starting to embrace the WIMPs (Windows, Icons, Menus, Pointers) approach with Windows 3.0, and every software graphical interface looked wildly different, depending upon who you bought it from. Around this time, Visio (before it was bought by Microsoft), prompted during installation for a choice of interface style – Microsoft Office or Delphi or AmiPro, the change was then applied to the buttons and layout of the screen, to mimic the other styles which a user may have already been familiar with.

Now consider your own experiences with learning interfaces – is your satisfaction with a product dependent on how easy it was to use the interface? Was the interpretation of how easy it was to use related to how similar it was to an interface that you already knew and understood? When you upgrade software to the latest version, do you get annoyed when something changes, and you have to re-learn the way to do tasks that were previously easy?

It’s no accident that there are significant similarities (and differences) across the interface choices for major software vendors. If you have used a Mac and Windows you will know the subtle differences and the major similarities; icons on the desktop default to different sides of the screen, menus on a Mac are always at the top of the screen and on Windows are always within the application window – but notice that they tend to start with ‘File’ and end with ‘Help’. File hierarchy trees will be on the left – start from the top and expand to the right, a star marks a favourite, a triangle icon 6indicates that a menu will drop down, clicking on a column will sort it, folders contain files and other folders, a letter X will close the item, the list goes on. When the interfaces follow the same patterns and metaphors, we don’t need to learn them – and when they are just slightly different, it is often because one company has patented it! http://www.networkworld.com/news/2011/070611-microsoft-android.html

Skip forward to 2013, and where are we? Microsoft releases Windows 8, and some people don’t like it because the interface is unfamiliar, and they need to learn how to use Windows again – Microsoft responds with Windows 8.1 ‘Blue’. Apple users are frequently experiencing features changing and disappearing – look at http://www.theoligarch.com/microsoft_vs_apple_history.htm for the history of the interfaces of these two operating systems.

However, if you buy an iPad or Android device – do you need days of training? When you download a new app for your phone or tablet, are you able to use it almost immediately? We have learnt some of the common patterns of user interface design to such an extent that we know how to use a completely new tool because it shares standard models of behaviour that we have already learnt. Next time you go to a new website, take a moment to recognise that you know which parts are an advertisement, which are menus to other parts of the site, where searching the site is done from, how to share the page with others through Facebook and Twitter – yet you can still consume the content (such as this blog article) to get the information that you want.

Windows 8, love it or hate it, has focussed on a move from running desktop software to apps that are not so much on driving the software tool and instead on achieving the task simply. Most interfaces have been getting steadily more simplistic, hiding advanced and complex options into a ribbon – or completely.

So, there are some things which hopefully most will agree on;

  • Users get comfortable with the user interface that they have been using before, and change to the interface can affect their ability to achieve their work tasks
  • There is a trend towards interfaces that are similar and share common traits / paradigms /  metaphors that most people can pick up rapidly
  • Software is moving to an app model where there is less focus on a huge number of features, and instead on simplicity
  • People will have more devices – a computer at home, in the office, in their pocket and in their hands. You are pretty much guaranteed that they will all have different interfaces
  • The desktop is becoming less relevant – touch and apps are here and will only get bigger

What can VMware do about this? We have solutions that tackle this issue from both sides. If you want to retain software that people are familiar with and allow it to be used on new interfaces (such as an application that depends upon Office 97, running on Windows 8), then VMware ThinApp is an application virtualisation solution. The focus of ThinApp is not normally on retaining an interface, more on maintaining usability of applications that cannot be upgraded to work on a new (or varied) operating system.

From the other end comes the VMware Horizon Suite, and more specifically VMware Horizon Workspace. Delivering access to the tasks and data that the user needs, in a paradigm that many users are already well versed in – a website with app icons that look similar to the app icons on your touch device. The interface is consistent across all devices, so no more learning how to drive it when you change from a tablet to a laptop. Another big benefit is that Horizon Suite also contains Horizon Files, which can be synchronised between computers (Windows and Mac), shared with people inside and outside your organisation, and centrally held for easier backup and security.

The future may well be app based, with a focus on simple access to work tasks. But that does not mean that the desktop will completely disappear – and of course VMware continues to develop the Virtual Desktop Infrastructure space, with Horizon View maintaining access to a “traditional” desktop, but with enhancements for yet more clients; you can use an HTML5 web browser with VMware Blast HTML access to Horizon View, you can enhance the use of Windows with the Horizon View Unity Touch plugin for making access to the Start Menu and applications easier.



“It’s All About the Applications!” TAM Day 2013 Executive Keynote at VMworld US

Exciting times are here for those of us with an absolute passion for infrastructure – continued advancements in the virtualization of x86 workloads, software-defined storage and networking, coupled with management, automation, security and compliance.

But let’s not lose sight of the purpose of the infrastructure within this wave of innovation – it’s there to run applications!

Paul Strong, our CTO of Global Field for VMware, kicked off TAM Day 2013 in San Francisco with an Executive Keynote and addressed the concepts behind the software-defined data center and the relationships with the application workloads.

Running applications can be challenging.  Each application has to be purchased or written, architected, integrated and tested. If it’s critical to the business or the mission, the application will be throughly and repeatedly tested. Then it needs to be deployed, managed, secured and monitored.  Backup, recovery and business continuity plans are also needed.  And if you are really dedicated, you will practice actual failover between sites rather than the academic paper-based exercises.

Oh no, you’re not done just yet. Applications need people with those skills to operationally maintain the application lifecycle and processes – including patching and upgrading.

And that’s just a single application. How many applications are in a typical enterprise? Some have hundreds, some thousands!  It is this large number of applications and their diversity that drives complexity in IT, and thus cost.  And it is diversity that has made automated management so hard. Diversity in terms of applications and in terms of infrastructure – and all change frequently.

Minimizing the number of patterns is what allows cloud providers to achieve economies of scale, or what we could think of as economies of simplicity.  Minimize the number of patterns deployed and in so doing you are able to massively automate the management of applications.  Automation improves reliability, reduces cost and enables agility.

While enterprises are unable to reduce the number of applications managed down to single digits they can certainly source some of their applications as SaaS. But what about the rest?  Well, it turns out that if we make all of the applications look the same from a management perspective, then we can get most, if not all, of the benefits of simplicity, and automation.

And it is this principle that lies at the heart of a software-defined data center.

The software-defined data center is about two verbs – virtualize and automate. Virtualization separates applications from the physical infrastructure, placing them in simple containers (virtual machines or virtual data centers).  With the applications in containers, you can isolate them from each other.  You can move them from low capacity to high capacity, and back. You can move them from a breaking machine to a working machine.  You can move them from a machine that needs maintenance to one that does not.   You can move or replicate them across data centers for business continuity.  You can move out to the cloud to burst or test. Separating applications from the infrastructure allows you to do all of this, and virtualization is the means of achieving this. Placing your applications in these containers is the key to simplification.

By the Numbers: TAM Services Events at VMworld 2013 San Francisco

Paul Strong, CTO of the Global Field - Executive Keynote at TAM Day

On behalf of the VMware TAM Services organization, thank you to each and every one of our customers that attended our events at VMworld 2013 in San Francisco.

You made this years events an overwhelming success!

“…I specifically enjoyed TAM Day as it prepared me for the new technologies that I would learn about during the week…”

“…positively giddy about vCAC, vCHS, NSX, vCOPs, and even ITBM!”

“…this is the first VMworld I’ve had a TAM and access to this kind of information available at TAM Customer Central and TAM Day. Made a huge difference – a world of difference…”

As is tradition with many blogs post-VMworld, let’s share some of the numbers from our events during VMworld 2013


  • 9th Annual Exclusive Event 1 Day Before VMworld (Sunday, August 25th) at Moscone West
  • More than 800 Customers in Attendance
  • 2 Executive Keynotes
    – Paul Strong, CTO for the Global Field – Opening Keynote
    – Carl Eschenbach, President and COO – Closing Keynote
  • 3 Executive Presentations
    – Raghu Raghuram – Software Defined Data Center
    – Jeff Jennings – End User Computing
    – Bill Fathers – VMware vCloud Hybrid Service
  • 4 Technical Deep Dives Sessions
    – NSX
    – Storage
    – Automation/Management
    – En User Computing
  • 2 Ask the Experts Panels
    – Virtualizing Tier 1 Applications
    – Cloud Experts
  • 70 Birds of a Feather Tables hosted by VMware Experts

TAM Customer Central

  • 2nd Annual Exclusive Event During VMworld
  • 4 days (Monday-Thursday) During VMworld at the Marriott Marquis
  • A Record 1200 Unique Visits by 208 Customers
  • 27 Deep Dives and Roadmaps by Product Management and Engineering
  • 50+ Customer & Product Team 1:1 Meetings

Additional VMworld 2013 San Francisco Numbers

  • Over 1000 TAM Services Customers in Attendance
  • 16 Sessions Presented by TAM Services Customers
  • 1 Breakout Session Delivered by TAM Services

Thanks again for an amazing week!

Software Defined Networking drives commodity network switches

By guest blogger, Christian Wickham, Technical Account Manager, South Australia and Northern Territory, and Local Government and Councils in Western Australia, Victoria and New South Wales at VMware Australia and New Zealand

If you build a cluster for a VMware virtualised infrastructure, you can use almost any compute resource that you have available. Do you want to mix a Dell R710 dual CPU host with 32 GB of RAM with an IBM BladeCenter Hx5 with a single CPU and 96GB – sure, go ahead. All the memory and CPU resources are added to a pool, where the configuration of each VM is a property of the VM itself – the RAM allocated (including reservations, shares and limits), virtual CPUs assigned, virtual disks and networks. It is no longer critical to stick to the same manufacturer of hardware, instead you can simply purchase the model based on it’s capabilities and cost – “bang for the buck”.

Ten years ago, companies would select one hardware vendor and stay with them. The vendor was selected based on the quality and consistency of drivers, hardware feature set, management tools, implementation and deployment tools, drive caddy form factor, skills of administrative staff and then finally cost. The difference between manufacturers was enough to make the decision to stay with the selected vendor.

For a server running ESXi, most of these selection criteria have gone away. There is no longer a requirement for local disks and complex deployment tools (boot from SAN, boot from SD or USB, VMware AutoDeploy) hardware management and monitoring tools are [mostly] integrated into vCenter or vC Ops, and it largely does not matter what NIC / HBA / RAID controller you have (as long as it is on the VMware HCL!) The selection of host server vendor can now be changed more freely, and added to the pool of resources and consumed based on software defined policies such as DRS.

It is common practice for a large physical server that was once running a Tier 1 workload (such as a large SQL server) to be virtualised, and then the physical resources to be added to the pool of the existing VMware cluster. When that physical server is added to the cluster, EVC is sometimes needed to ensure that advanced CPU features are hidden from VMs so that vMotion can move them on to older CPUs – and this mostly does not affect performance.

But this has not been the case with network switches and routers. Until now. There were valid reasons why network hardware was selected to be purchased from one vendor – and that includes interoperability, consistency of configuration and a shared command set. A network switch is selected not just for it’s port density and cost, but also for the features and capabilities offered – in the software of the switch. And that is an important point – the switches run software, and this software needs to be updated on each device to enable new features and options. Yes, there are ways to interconnect switches from different vendors and have a shared level of capability, but this becomes complex and easily broken. Add in the complexity of security and firewalls, and the selection of network hardware vendor often drives (or limits) capabilities that are implemented. This can be due to switch licensing costs, the requirement to update multiple devices to enable features as well as maintaining security at all levels.

When the networking parameters and security is defined at the VM level, it becomes easier to maintain settings and consistency when the underlying hardware changes. When network features and capabilities are defined at the VM level, it becomes less relevant what the features of the physical switches are. It is possible to see that with the Software Defined Data Centre, network hardware changes from a capability enabling device into a pool of resources – simply a transport for network packets.

Only time will tell if companies will start to branch out into mix-and-match networking hardware, changing from purchasing from one vendor based on features/capabilities, to instead purchase based on port density and latency for price – “bang for the buck”.

VMworld 2013 Day One Recap

VMworld 2013 – the 10th annual – kicked off on Monday with the General Session and some epic announcements. But before we go deep and dive into the details…

2nd Annual TAM Customer Central

The first day of the second annual TAM Customer Central was a resounding success. This exclusive TAM Customer-Only room was designed to ensure that TAM Customers have the best possible experience during the conference. On Monday customers had exclusive access to VMware product managers and experts for in-depth technical deep dives and discussions, product road maps, technical previews, demos and more.

Some of the topics that were covered included:

  • Managing the Lifecycle of the vCloud Suite – Roadmap and Futures
  • vMotion Futures and Multi-vCenter Management at Scale
  • VMware vCenter Log Insight Technical Deep Dive
  • Virtualizing Big Data to Make Your Elephant Dance
  • VMware Storage Vision and Strategy
  • VMware’s Oracle Support

Today we continue with an array of deep dives that you will not want to miss!

Check out the FULL SCHEDULE and join us for this exclusive opportunity at TAM Customer Central.

Now, on to the announcements…

For the reader that prefer awesome video recaps, check out the VMworldTV Day One Recap with Eric Sloof. Always terrific and fun!

A year after introducing the software-defined data center architecture, our pioneering IT framework has gained wide acceptance across global business giants and start-ups alike. And during the Day One General Session we unveiled the next-generation solutions to further enable SDDC. These four products that enable customers to virtualize infrastructure and deliver IT-as-a-Service; providing efficiency, agility and control for building and operating private, hybrid and public clouds include:

  • VMware vCloud® Hybrid Service™ to seamlessly extend your existing data center to the cloud while leveraging the same tools and processes you use today.
  • VMware NSX™ Network Virtualization Platform to Deliver New Network Operational Model that Improves Agility and Advances Data Center Economics
  • VMware Virtual SAN™ Introduces New Approach to Storage, Delivering Simple, Self-Tuning Storage for Virtual Machines
  • New Versions of VMware vCloud® Suite and VMware vSphere® with Operations Management™ Increase Management and Automation Capabilities to Strengthen Foundation of a Software-Defined Data Center Architecture
  • VMware vSphere® 5.5 Extends Support for Business-Critical Applications and New Workloads

VMware vCloud Hybrid Service – vCloud Hybrid Service is now generally available in the US (available globally in 2014) and allows you to seamlessly extend your existing data center to the cloud while leveraging the same tools and processes you use today.

VMware NSX  – Like server virtualization, VMware’s approach to network virtualization enables you to treat your physical network as a pool of transport capacity that can be consumed and repurposed on-demand. Virtual networks are programmatically created, provisioned and managed, utilizing the underlying physical network for simple IP connectivity. VMware NSX brings together the best of Nicira NVP™ and VMware vCloud Network and Security™ into one unified platform, delivering the entire networking and security model (Layer 2 – Layer 7) in software. In addition, the VMware NSX virtual networks support existing applications, unchanged, on any physical network infrastructure.

Similar to other distributed VMware vSphere services, VMware NSX is built upon a groundbreaking distributed architecture where the network services are integrated with the hypervisor kernel. This enables network services to scale out in concert with the hypervisor to meet the application’s needs. Since VMware NSX delivers Layer 2 – Layer 7 services entirely via software, all that you need to do to grow your infrastructure is add more server nodes. This architecture enables VMware NSX to handle as much as 1 TB per second of network traffic per cluster of 32 hosts.

VMware NSX is an extensible platform that leverages a distributed service framework for easy insertion of partner services. VMware NSX technology partners are organized into service categories that follow the network virtualization lifecycle and include network service gateways to bridge physical and virtual environments; network security platforms that provide multi-service network security including firewall and threat prevention; application delivery services including load balancing, application delivery and WAN optimization controllers; and security services including anti-virus, IDS/IPS and vulnerability management. Today, more than 20 partners announced support or showed demonstrations of VMware NSX at VMworld.

  • VMware NSX will be available in Q4 2013.
  • Learn more about the VMware NSX network virtualization platform.

VMware Virtual SAN – Similar to VMware NSX, VMware Virtual SAN is built on a unique distributed architecture that will enable storage services to scale out linearly with the needs of the application. Through the seamless integration of VMware Virtual SAN with VMware vSphere, we have redefined the role of the hypervisor to deliver virtualized compute and storage services in an elastic, flexible fashion. The distributed architecture enables VMware Virtual SAN to deliver I/O performance comparable to mid-range storage arrays while leveraging the economics of direct-attached storage.

VMware Virtual SAN offers a policy-driven control plane that automates storage consumption and management via virtual machine-centric policies. Relying on server-side solid state disks (SSDs) and hard disk drives (HDDs), VMware Virtual SAN delivers significantly lower Total Cost of Ownership (TCO) for Virtual Desktop Infrastructure (VDI) and test/development environments, among other use cases. You can start small and grow storage performance and capacity by adding servers as needed.

  • VMware Virtual SAN will be available via a free public beta program in Q3 2013.
  • Learn more about VMware Virtual SAN.

VMware vCloud Suite 5.5 – We introduced VMware vCloud Suite 5.5, which features new and enhanced product functionality as well as broad product integrations. The VMware vCloud Suite will enable customers to build and operate a vSphere-based private cloud using the software-defined data center architecture, providing virtualized infrastructure services with built-in intelligence to automate on-demand provisioning, placement, configuration and control of applications based on policies. The comprehensive, integrated private cloud infrastructure solution simplifies your IT operations while also delivering the best SLAs for all applications.

The VMware vCloud Suite is built on the foundation of VMware vSphere, the world’s leading virtualization platform. With VMware vSphere 5.5, we continue to evolve vSphere to provide you with the best platform for all of your applications including new workloads through new and enhanced compute, availability, storage and backup capabilities. To improve the availability of business-critical applications, VMware vSphere 5.5 introduces vSphere App HA to detect and recover from application or operating system failure. New VMware vSphere Flash Read Cache virtualizes server-side flash to lower application latency dramatically. To further improve the response time of latency-sensitive applications, VMware vSphere 5.5 introduces a low-latency sensitivity feature. VMware vSphere 5.5 enables configurations two times the previous physical CPU, memory and NUMA node limits.

With VMware vSphere Big Data Extensions, you can now run Apache Hadoop and Big Data workloads on VMware vSphere 5.5, alongside other applications, to achieve greater resource utilization, reliability and agility. In addition, VMware vSphere 5.5 now supports next-generation Intel® Xeon® processor E5 v2 and Intel® Atom™ Processor C2000.

VMware vCloud Automation Center™ and VMware vCenter Operations Management Suite™ capabilities have been added to all VMware vCloud Suite 5.5 editions. VMware vCloud Automation Center provides the agility you need with the control you require through a flexible solution for automating the delivery of IT applications and services. VMware vCenter Operations Management Suite has integrated, proactive performance, capacity and configuration management capabilities for dynamic cloud environments. VMware vCloud Suite 5.5 also features new releases of VMware vCloud Connector, VMware vCloud Director®, VMware vCloud Networking and Security, and VMware vCenter™ Site Recovery Manager™.

VMware vSphere with Operations Management 5.5 – Originally introduced in February 2013, VMware vSphere with Operations Management combines the industry-leading vSphere virtualization platform with insight to workload capacity and health. VMware vSphere with Operations Management will enable customers to optimize their environment through integrated capacity planning while proactively monitoring and maintaining overall performance of their environment. VMware vSphere with Operations Management 5.5 will take advantage of VMware vSphere 5.5 to provide customers with the best platform for all their applications and workloads.

  • Learn more about VMware vSphere with Operations Management 5.5.

New Services and Certifications – We also announced a host of new certifications and professional services to help you outline the strategy and technology roadmap to define and implement a software-defined data center architecture:

  • VMware Certified Associate (VCA) available for cloud (VCA-Cloud), data center virtualization (VCA-DCV), and network virtualization (VCA-NV), these certifications offer a new credential to validate entry-level skills before progressing on to the VMware Certified Professional (VCP) certifications.
  • New Technology Consulting Services focus on building an extensible platform for a software-defined data center architecture. These services address the key design and deployment elements that deliver the efficiency, agility, control and choice enabled by VMware products and technologies.
  • Strategic Consulting Services, through VMware Accelerate Advisory Services, that help organizations quantify the value of a software-defined data center model within their IT environments, mapping out an actionable strategy to deliver tangible business value. Learn more about VMware professional services and certifications.

More announcements are sure to come during VMworld 2013 – follow us @VMwareTAM Twitter, like us on Facebook or follow us on Google+ for to-the-minute updates!








Welcome to VMworld 2013

Thank you for making the 9th annual TAM Day an amazing success!

We hope you enjoyed the opportunity for us to provide you a variety of content-rich business and technical breakout sessions designed to address challenges your IT organization is facing through this exclusive event.

There’s More. Join Us at TAM Customer Central

TAM Services is committed to enhancing your entire VMworld experience and are pleased to provide the second annual VMworld 2013 TAM Customer Central beginning today at 10:30 am and continuing through the entire conference.

Through this exclusive opportunity will have exclusive access to VMware product managers and experts, in-depth technical deep dives and discussions, product road maps, technical previews, demos and more.

San Francisco Marriott Marquis
780 Mission Street
San Francisco, CA 94103

Headquarters: Foothill G1 & G2
Deep Dives: Foothill H & D (Map)

Monday, August 26, 2013           –       10:30 a.m. – 6:00 p.m.
Tuesday, August 27, 2013          –       7:30 a.m. – 6:00 p.m.
Wednesday, August 28, 2013    –       7:30 a.m. – 5:00 p.m.
Thursday, August 29, 2013         –       10:00 a.m. – 3:00 p.m.

Today’s include the following topics:

  • Managing the Lifecycle of the vCloud Suite – Roadmap and Futures
  • Manage Multiple Hypervisors with VMware vCenter Server
  • vMotion Futures and Multi-vCenter Management at Scale
  • VMware vCenter Log Insight
  • Virtualize Big Data to Make Your Elephant Dance
  • Cloud Business Management – Do You Know the Cost of Your VMs?
  • VMware Storage Vision and Strategy
  • Introduction to VMware’s Oracle Support

Review the agenda for VMworld 2013 (US) TAM Customer Central for the full schedule and join us for these exclusive opportunities






Welcome to VMworld 2013 (US) TAM Day

Welcome to San Francisco, the tenth annual VMworld – and TAM Day!

Today, marks the ninth year of this invitation-only event. It will provide you exclusive access to VMware experts who will discuss the best practices, innovative technologies and strategies that will accelerate your IT transformation.

VMworld 2013 TAM Day will provide a variety of content-rich sessions and roundtable engagements designed to address challenges your IT organization is facing today.  Based on your role within the organization, you have the option of attending a business or technical session to get the most from this experience.

Take advantage of this unique opportunity to interact directly with peers and industry leaders and gain new perspectives and IT strategies to apply within your organization.

Head over to Moscone West this morning for registration. Doors open at 9:00 a.m PST and the event kicks off at 10:00 a.m PST

Everything you need for today’s TAM Day is found in the VMworld 2012 (US) TAM Program Event Guide.


As part of VMware’s ongoing commitment to enhance your entire VMworld experience we are pleased to provide the second annual VMworld 2013 TAM Customer Central during the entire conference.

This is an exclusive area designed to ensure that TAM Customers have the best possible experience from Monday – Thursday during the conference. You will have exclusive access to VMware product managers and experts, in-depth technical deep dives and discussions, product road maps, technical previews, demos and more.

Review the epic agenda for VMworld 2013 (US) TAM Customer Central for the full schedule and join us for these exclusive opportunities.

Stay Connected. 

The VMworld 2013 (US) conference in San Francisco promises to be an amazing event.

Both the VMworld 2013 and VMware TAM Services social media activity streams will be very active during the conference and the our exclusive TAM Program events.

Whether you are a VMware TAM Services attending the events live or following from a distance, be sure to tune in and experience this dynamic event with the resources provided below.

Remember to grab your mobile device and bring it along to the conference to make this your best and most valuable conference social media experience ever!

Read Our Blog   Follow on Twitter   Like on Facebook   Follow on Google+

We look forward to seeing you all!

- The VMworld 2013 (US) TAM Day Team


TAM Day & VMworld 2013, Your Customized Experience.

VMworld 2013 is just a couple days away and it’s going to be epic.

As we approach this year’s conference we want to reminder you about the exciting events designed exclusively for our TAM Services customers as well as provide you some tips during your time here in San Francisco.

VMware TAM Program Blog   VMware TAM Program on Twitter - @VMwareTAM   VMware TAM Program on Facebook   VMware TAM Program on Google+


Where your VMworld experience begins!

Join us on August 25th for the one-day exclusive event for VMware Technical Account Manager (TAM) Services customers. VMware experts will discuss the best practices and innovative technologies that address the challenges IT departments face as they transition to support this era of technologies — end user computing infrastructure, optimization & management, and executive vision.  You’ll even have the opportunity to discuss topics with solutions experts during the “birds of a feather” lunch and ask questions of VMware executives, including Carl Eschenbach, COO.

Check out the VMworld 2013 (US) TAM Day Agenda and be sure to plan your travel and lodging accordingly – TAM Day starts at 10:00AM on the Sunday, August 25th.

TAM Customer Central

Your exclusive access!

As a part of our ongoing commitment to enhance your VMworld 2013 experience we are pleased to announce that TAM Customer Central is back for a second year!

This exclusive resource is available only to VMware TAM Services customers and is designed to ensure that you have the best possible experience throughout the conference.

There is an epic agenda set for one-on-one, highly interactive deep dive conversations and roadmaps with product managers and experts.

Don’t miss out!  Review the VMworld 2013 (US) TAM Customer Central Guide and get ready to join us for these exclusive opportunities!

Before You Go

A Few Tips & Recommendations

You will be empowered to take advantage of the best educational opportunity to expand your knowledge, maximize your investments, and gain a greater competitive edge with cloud and virtualization solutions all while having some fun in the process.

Solution Exchange

The Solutions Exchange is undoubtedly the most action-packed part of VMworld.

The industry’s most forward-thinking IT solution providers convene in the expo space every year to showcase their innovative products and meet their customers and partners. Be sure to schedule your time and visit these sponsors. This is an amazing opportunity to explore and learn about new cloud-era innovations. Don’t just get your badge scanned – get a live demo, ask the difficult questions and get a datasheet or card so you can follow-up after the conference.

Booths range from the small pods to entire palazzos on the show floor. This year, over 300 exhibitors will be there for you to visit. The VMware booth will include technology demos, and expert bar, and theater presentations.

And – of course – get the swag and get registered for sponsor giveaways.

Hands-On Labs

Each year the VMworld Hands-On Labs (HOLs) are a huge attraction at VMworld. This year will be no different as VMware continues to innovate and provide a user experience greater than any other in the industry. The HOLs are designed around typical customer use case and business scenarios. This allows conference attendees to have a hands-on experience exercising workflows that relate to real-world scenarios.

Take on the HOLs to get more in-depth knowledge of these innovative technologies that you want to learn more about.  If you need help with a lab, flag down a lab captain to speak with a product expert.

Plus, you can take advantage of the the BYOD Lab Hot Spots across the VMworld Campus!

Breakout Sessions

Choose from more than 300 Breakout Sessions covering topics such as the hybrid cloud, enabling IT as a service and delivering end-user freedom while maintaining IT control.  Visit the VMworld 2013 Content Catalog today and explore the session topics, abstracts and presenters across a range of session tracks – IT transformation, applications, end-user computing, infrastructure, and operations as well as sponsor sessions.

The Schedule Builder allows you to register for the sessions you want to attend.  In order to get into a session you must register.  You will not be able to book multiple sessions as the same time. Registering doesn’t mean that you must attend but keep in mind that if you register and don’t attend someone else is missing the session.

There will be many must see sessions. If you review the content catalog and look at the presenters you will notice that presenters are experts – engineers, solution and consulting architects as well as product managers. Many of the names may be familiar to you and the community. Be sure to sign up, as these will fill up very quickly.

The good news is, that if it is a popular session it may be repeated on another day/time. Popular sessions will repeat at least once during the conference. Remember to check the schedule daily – the VMworld event staff will put out daily updates that show any changes, additions, and deletions to the schedule.

Be careful about scheduling sessions back-to-back. Sessions are spread out across the VMworld Campus and there is a chance that the next breakout session is a not near the last. If you’re registered for a session you should have a seat available but if you are late you might not be able to get in.

Get Certified.

The VMware Certification Exam Center will be available this year. Sign up now and get 75% off all certification exams, including advanced certifications, taken during the conference.

Space is limited: Reserve your seat today!


  • VMware Certified Professional – Data Center Virtualization (VCP-DCV)
  • VMware Certified Professional – Cloud (VCP-Cloud)
  • VMware Infrastructure as a Service exam*
  • VMware Certified Professional – Desktop (VCP-DT)
  • VMware Certified Advanced Professional – Data Center Design (VCAP-DCD)*
  • VMware Certified Advanced Professional – Data Center Administration (VCAP-DCA)*
  • VMware Certified Advanced Professional – Cloud Infrastructure Design (VCAP-CID)*
  • VMware Certified Advanced Professional – Cloud Infrastructure Administration (VCAP-CIA)*
  • VMware Certified Advanced Professional – Desktop Design (VCAP-DTD)*

*Please note: you must have authorization from VMware before you can register for these exams.

This is a great opportunity to validate your cloud and virtualization skills – at a significant discount.

Connect with VMware and Others

Stay connected with the VMworld 2013 Social Media Experience

VMworld 2013 is a powerful networking opportunity. Who you know has a huge influence on your success. Don’t miss out on this chance to build a professional network.

You’ll have the opportunity to meet with VMware engineers, architects, consultants and product managers, industry-leading analysts, bloggers, authors, peers and technology partners. Connect individually or in groups throughout the conference in Breakout Sessions, Hands-on Labs, Discussion Groups, the Hang Space, VMworld Party, Social Media.

It might be hard to read name tags so watch for the color scheme on the badge or lanyard. Each attendee will have a distinct color code that will identify their role. Pins are often used on the lanyards to identify special groups such as VMUG Leaders, vExperts and more. Lunch is also a great opportunity to meet new people.

VMware has an enormous social media community and we want you to be part of it. Stay tuned for a detailed update on how to follow all of the events, conversations, updates and recaps through social media – such as Blogs, Facebook, Twitter and YouTube.!

Pack Smart

Business casual attire is appropriate for attending all General Sessions, Breakout Sessions and Hand-On Labs while casual attire is appropriate for the VMworld 2013 Party.

Be sure to have some comfortable shoes – you will be doing a lot of walking.  You might also want to bring a small spare swag bag for all the stuff you take home.

Social Events

We know how to have fun.

Welcome Reception – Sunday, August 25 | 4:00pm – 7:00pm

Start your time at the conference with good food and good conversation. Catch up with colleagues, talk to technology partners, bump into Knowledge Experts and enjoy some down time with professionals in your field at the Solutions Exchange.

Hall Crawl – Tuesday, August 27 | 4:30pm – 6:00pm

Enjoy a refreshing beverage while you see the latest products and services from over 250 exhibitors at the Solutions Exchange.

VMworld 2013 Party – Wednesday, August 28 | 7:30pm – 10:30pm

This year’s VMworld party is the culmination of our 10th annual celebration!Join your VMworld community at AT&T park, home of the San Francisco Giants, for an evening of fun, feasting, and fantastic entertainment. VMworld will transform the park with exciting carnival rides and interactive midway games with the stunning backdrop of the San Francisco Bay.

Imagine Dragons and Train will provide main stage entertainment and a 10th Annual finale awaits those who stay until the end.

Imagine Dragons

Imagine Dragons (frontman Dan Reynolds, guitarist Wayne Sermon, bassist Ben McKee, and drummer Daniel Platzman) independently released three EPs, toured extensively, and racked up numerous best-of-Vegas awards. Then, earlier this year, the band made their major label debut with the release of their Continued Silence EP available on Grammy award winning producer Alex Da Kid’s (Eminem, Rihanna) label, KIDinaKORNER. From the epic slow-burn throb of “Radioactive” to the upbeat percussive intimacy of “On Top of the World” to the delicate blend of acoustic guitar and synthetic pop on “Round and Round,” the collection showcases Imagine Dragons’ signature diversity of sound and sentiment. “It’s Time,” the EP’s anthemic, emotionally bare, foot-stomping lead single has become Imagine Dragon’s calling card. And it’s the song that sets the tone for what’s to come as the band prepares to enter the studio this summer to record their full-length debut with Alex Da Kid.


Train’s current release is California 37 and features the double-platinum hit “Drive By” and platinum hit “50 Ways to Say Goodbye” and quickly rising single “Bruises.” The multi-platinum selling band made its mark on music history with the Grammy Award-winning song “Drops of Jupiter (Tell Me)” and chart-topping singles like “Meet Virginia” and “Calling All Angels,” earning its third Grammy in 2011 for the worldwide smash “Hey, Soul Sister” from Save Me, San Francisco. The top-selling single of 2010, “Hey, Soul Sister” hit #1 at radio in the US and in 15 countries abroad. Save Me, San Francisco has sold over one million albums worldwide and over ten million tracks. In addition to taking the sales and radio worlds by storm, Train has made numerous television appearances, performing on the NFC Championship Game, Daytona 500, American Music Awards, the Grammy Nomination Concert, Crossroads, The Today Show, The Tonight Show with Jay Leno, Monday Night Football, A&E Private Sessions, America’s Got Talent, The View, Dancing With The Stars, and Live With Regis and Kelly, Ellen DeGeneres Show, The Bachelor, Rachael Ray and more. Train also offers the award-winning wine label, Save Me, San Francisco Wine Company, and Save Me, San Francisco Chocolate (with Ghirardelli) with proceeds going to their charity of choice, San Francisco-based Family House. For more info go to SaveMeSanFrancisco.com.

Complimentary shuttle transportation from Moscone West to AT&T park will be provided, stay tuned for details.

Casual attire; summer in San Francisco can be cool, a jacket is recommended.

Want More Fun? 

Of course you do!

If you are still looking for something to do outside of the official VMware parties, ask around and monitor the social media venues. There will be a host of unofficial parties nearly every day.

Check out the schedule of Gatherings, Tweetups, Parties and Activities are posted and being updated regularly up to VMworld.

Don’t Worry, It’s Recorded

The fact is that you can’t attend everything. So remember, the General Sessions and most Breakout Sessions are being recorded. The sessions and recordings will be posted and accessible to your account on www.vmworld.com in the coming weeks after VMworld 2013. Catch the sessions that you missed or repeat those ones you want to review again in the comfort of your own home or office.

The VMworld 2013 conference promises to be an amazing event and the VMware TAM Services social media activity streams will be very active during the conference and the our exclusive TAM Services events. Tune in to contribute and experience this dynamic event in a whole new way.

Read, follow and like us:
VMware TAM Program Blog   VMware TAM Program on Twitter - @VMwareTAM   VMware TAM Program on Facebook   VMware TAM Program on Google+

See you at VMworld 2013!