Welcome to VMware Partner Network’s December Blog series on how to increase your marketing visibility for the New Year. This four part series will discuss some exciting changes in the industry and will point out how you can get started with VMware marketing tools and resources. It’s time to recharge your online strategy for 2014 and VMware is here to help.
The key to building out any partner marketing plan is to implement marketing campaigns and tactics that drive prospects through four key steps in the customer’s purchase process as outlined below:
Step 1: Build awareness and a professional website for prospective customers.
Step 2: Generate marketing leads and alerts.
Step 3: Nurture leads by holding in-person/virtual events.
Step 4: Develop Social Best Practices and Create Partner References to keep your customers engaged and position yourself as a resource and thought leader in the industry.
Let’s kick off week 1 by starting with the basics— your website. Your website is the front door to your company, and is certain to make a lasting first impression with a potential customer. Why is your website so important you ask? Well, think of it like this. All those business cards you hand out at networking events, or email signatures you send with your company website at the bottom, or the social media posts and emails you push out - they all link back to your website.
Now ask yourself this— will visitors to your website be able to determine what you do in less than 5 seconds? Is your website current, up to date and professional? Is it easy to navigate? Do you have a way to capture leads? We can all agree that the user friendliness of a website is a first indication of the type of business that company is running and how successful they are. There is nothing worse than landing on a webpage that is impossible to navigate around. Even worse is one that doesn’t offer a clear mission statement, “About Us” tab, or a way to stay connected and receive more information— especially when you are looking for a partner to do business with.
If you’re beginning to think that your website isn’t in the tip-top shape it once was and could use a better way of finding and generating leads for the New Year, then check out VMware’s Website-in-a-Box.
VMware’s Website-in-a-Box is a great way to showcase your VMware partner practice using VMware content, and generate awareness. Best of all, set up is easy. You will receive free software trails/evaluation, and leads from prospects looking for your solutions. You will be able to feature VMware content and drive leads with our free trial offers. Today over 3,500 partners are syndicating in 11 languages. Isn’t it time to make your website a lead generation machine?
Watch this video below to learn more about how you can get started marketing VMware’s solutions with Website-in-a-Box.
Looking to learn even more? Listen in on this recording on the “Benefits of VMware’s Website-in-a-Box”, and be sure to check out next week’s post on the importance of generating marketing leads.
Until Next Week,
The VMware Partner Network Team