This year’s theme, Ready for Any, made its way through the weekend as over 1,300 of you attended Partner Exchange @ VMworld 2015, and received the training and insight necessary to hold valuable conversation with the greater VMware customer community throughout the week.
The event kicked off on Saturday, August 29th with partner boot technical camps and continued on Sunday August 30th with partner keynotes and sessions, making VMworld the partner destination for technical and services enablement.
These sessions took place on VMware’s Palo Alto campus, and included:
- Advanced Networking Virtualization
- Advanced Desktop Virtualization
- Server Virtualization
- AirWatch Mobility Management
This year, we added more dedicated partner content and enablement than ever before, while offering a detailed preview of our 2016 roadmap. We did this to ensure Partner Exchange acts as a catalyst towards helping you accelerate your sales cycle with customers throughout the week.
On Sunday, August 30th, the Partner General Session took place at Moscone West, and was hosted by Ross Brown, Senior Vice President, Worldwide Partners and Alliances. Ross outlined the 3 goals of the new Partner Exchange at VMworld :
- Bring our partner and customer technologists together to see the future
- Create an environment where partners can guide your customers through our technology to your solution
- Give us a chance to connect as a partner community and build more business together
He also shared a bit about himself and let all partners know that,
“We at VMware want to earn the right to be a key part of your business”. He also shared that in his experience, the “best businesses are consistent, predictable and profitable”. Ross laid out VMware’s journey to One Cloud, Any Application, Any Device and shared his priorities for the partner community:
- Services capability
- Ease of doing business / channel conflict
During the General Session, Bill Fathers, VMware EVP & GM of Cloud Services, Raghu Raghuram, VMware’s EVP and GM of the Software-Defined Data Center, Sanjay Poonen, VMware’s EVP and GM of End-User Computing and Martin Casado, SVP of Networking and Security, spoke to partners exclusively on their individual charters in advance of their VMworld keynotes today. In doing so they were able to provide context around the strategy and the role partners play in executing
VMware’s CEO Pat Gelsinger gave his perspective on our journey and the ways in which VMware is uniquely positioned to help partners be successful as they help their customer’s transition from the client-server era to the mobile-cloud era. He reiterated VMware’s clear destination as One Cloud, Any Application, device and summarized by saying “We believe we are a unique partnership to accomplish this journey together”.
Carl Eschenbach, VMware President and COO, then closed out the General Session asking partners to join the bold expedition that Pat is leading us on, and concluded with a fireside chat asking Ross what it means to be leading VMware’s Partner Ecosystem. Carl asked Ross to deliver on the following:
- Continuing to ensuring partner profitability and predictability
- Increasing partners services capability and profitability
- Helping partners guide customers through the transition to One Cloud, Any Application, Any Device
The General Session was followed by three Route-to-Market keynotes, led by VMware senior executives. These sessions were targeted towards Service Providers/ISV’s, SISOs, and Resell partners, and customized to fit partner engagement models with customers.
Over 50 Breakout Sessions were available to partners and were rich with content and designed to meet their business needs. These sessions covered four areas including: Technical, Business, Services and Cloud. Additionally, VMware field/sales content was shared for additional insight.
New this year, only partners with the Partner Exchange ‘Add On’ pass, have access to the exclusive Partner Lounge. The Partner Lounge will include an “Ask the Executives Series”, held Monday-Wednesday from 12:00PM-3:45PM. These sessions will leave the floor open to discussion with various VMware executives. Today we hosted 7 executives with partners enjoying the opportunity to dialogue with partner senior leadership . The Partner Exchange Lounge will also house our own exclusive Hands-on-Labs Hotspot.
We continued our theme of targeting our route-to-market partners with specific activities including:
- Resellers meeting for a fiesta
- Service Provider/ISV partners meeting an afternoon pick-me-up
- SI/SO recharging over smoothies
Learn more about the additional Partner Lounge events taking place throughout the week.
LOOKING FORWARD TO 2016
In addition to Partner Exchange @ VMworld 2015, VMware will host our first ever Partner Leadership Summit taking place March 6-9, 2016 in Scottsdale, AZ. This invite-only event will focus on our C-Level Business audiences within our top partners.
We hope you have enjoyed Partner Exchange as much as we have. There is a lot more to explore and learn as the week continues with VMworld 2015. Don’t forget to engage with your fellow partners and customers and get enabled. We look forward to seeing you next year as we continue to be Ready for Any.
The VMware Partner Network Team