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Mobility— Blurring the Lines Between Everyday and Professional Experiences

Isn’t it great when you’re on the bus headed to work or perhaps on a plane, and you can open your kindle app on your smartphone and pick up right where you left off from the night before while reading the same book on your iPad? Our day-to-day mobile experiences that take place in our personal lives are instant, seamless and consistent across all devices. They can also be accessed anywhere and at anytime…

So why would you or your customers expect any less in the workplace? At VMware, we don’t think you should.

VMware offers multiple solutions for complete Workspace Environment Management to give users the seamless experience they expect while giving IT the security and control they require.

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Help your customers establish a next-generation desktop architecture and experience the benefits of business mobility with better access to multi-media apps, support for more operating systems with VMware Horizon 6 for Linux, and streamlined user management with VMware User Environment Manager.  Even Citrix customers can take advantage of VMware products to help optimize application and user management to drive down costs with the VMware Horizon Application Management Bundle.

With 84% of CIOs rating mobile solutions as a critical investment don’t miss this $7 Billion market[1] opportunity to address your customers needs from datacenter to device, all while profiting from incentives with the desktop virtualization competency and sales rewards for closing deals faster with the SysTrak Desktop Assessment.

Here’s how you can get started:

Learn What’s New

  • Download the EUC Launch Playbook – your single source for all the enablement, marketing and sales resources you need to start selling.
  • Get a deeper dive with product-specific vmLIVE sessions

Generate Demand with

  • These Partner Demand Center Campaigns:
    • VMware Horizon 6 / VMware Horizon Air Desktops
    • Horizon Safe Passage

Explore Sales Resources:

  • SysTrack Desktop Assessment: Download the partner kit and learn how to close deals fast by showing your customers the value of desktop virtualization and earn sales rewards. Sign up for access to this powerful sales tool today

Have questions? Post them on partner link in the EUC Forum.

The VMware Partner Network Team

[1] TAM based on internal analysis leveraging industry analyst reports from Gartner and IDC

Boost Your Creditability with VMware Certification Paths

VMware Certification sets the standard for IT professionals and validates the critical skills organizations need to adopt and manage technology that drives desired business outcomes.

VMware Certifications offer more options when choosing levels and technology areas, along with:

  • Increased flexibility and career growth
  • Advanced credibility with employers, colleagues and clients
  • Improved alignment of VMware training courses with certification requirements
  • Sets the standard for IT professionals
  • Validates the critical skills needed to deliver, adopt and manage technology that drives desired business outcomes

Watch this short video to learn more about VMware’s Certification Paths:

There are nine new certifications based on vSphere 6, seven of which have already been released. The last two will be available next week, while the first to be released was VMware Certified Professional 6 – Data Center Virtualization. Take a minute to figure out the best roadmap for you.

The VMware Partner Network Team

The Workplace of the Future

The world of IT is experiencing tectonic shifts that are fundamentally transforming the world. If you’re not driving your view of the world with a mobile first or a cloud first agenda, then now is the time to start. These agendas allow you to get to billions of users, and potentially millions of applications. Next-generation mobile solutions are unlocking new levels of workforce productivity, introducing new ways to connect and are building relationships with customers while helping organizations grow and transform their markets.

AirWatch by VMware offers the industry’s broadest, most respected portfolio for enterprise mobility management and security. This complete platform, spanning mobile device management, mobile application management, secure email and browsing and secure content and collaboration gives you a powerful platform to accelerate your next generation mobile strategy.

Watch this short video on the ways in which AirWatch is simplifying Enterprise Mobility.

VMware now offers formal badging and training via the Mobility Management Solution Competency. To learn more, visit the AirWatch by VMware Product Page on Partner Central and begin learning how to sell AirWatch products today.

Want another taste of the future? There is a Mobility Management Competency promotion available now. VMware Partners who achieve 2/3 of required training before July 3rd will be given temporary competency status and enjoy associated benefits and rewards until October 3rd.

Enroll now and increase your margins on mobility bookings while taking your training.

We’ll see you in the cloud!

The VMware Partner Network Team

VMware Partner Network Spotlight Series- The Partner Demand Center

Welcome to the second installment of the VPN Spotlight Series, where we bring you video content highlighting our top partners news and information from across VMware Partner Network. Here is the first post of that series.

This month’s spotlight is all about the VMware Partner Demand Center, better known as the one stop shop for all of your partner marketing needs. Watch this short video to learn more:

The VMware Partner Demand Center is where you will find easy to implement:

The feedback from partners has been tremendous! Marina Patallo of Licencias Online said, “Really interesting to have an integrated platform that is flexibile.  Compared to other vendors, I have not seen anything as complete”, and Jill Atcheson of Presidio mentioned, “Anytime you can simplify to a single access point for marketing programs and campaigns, that’s a good thing.”

Are you still curious about the VMware Partner Demand Center? Then check out this Power of Partnership post: Your Destination for Partner Marketing Success. Be sure to watch the spotlight video above and continue to explore the Partner Demand Center.

We look forward to bringing you the next VPN Spotlight Series and we value your feedback! Please visit the VMware Partner Demand Center, execute a campaign, and share your experience and comments with us.  Reach us at partnernetwork@vmware.com.

The VMware Partner Network Team

Increase Deal Size with VMware’s Network Virtualization & Security Platform

Did you know NSX is the network virtualization and security platform for the Software-Defined Data Center (SDDC), which brings the operational model of a virtual machine (VM) to the data center network? Well, it is! In addition to transforming the economics of network and security operations, NSX serves as a valuable sales tool that enables you to:

  • Increase your deal sizes by 50-70 percent
  • Gain access to new decision makers who have big problems and big budgets
  • Develop multi-year security and SDDC revenue pipelines

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NSX delivers on micro-segmentation, the new standard for data center security. Network security policies are enforced by firewalling controls integrated into the hypervisors that are already distributed throughout the data center. These security policies are defined flexibly, moving when virtual machines (VMs) move and adapting dynamically to changes in the data center.

NSX delivers:

•       Containment of security breaches with network isolation and segmentation within the data center.

•       Automated delivery of fine-grained security policies attached to the VM, enforceable down to the virtual network interface controller (NIC).

•       A platform for dynamically adding the best-of-breed security services.

You may think all of this is great, but are simultaneously wondering how VMware is supporting its partners with the tools needed for execution? Well let us explain… 80% of Enterprises use VMware vSphere as their hypervisor.  That means there is a built-in install base for security and network virtualization opportunities with NSX. VMware provides partners with professional assets and tools that allow them to seamlessly execute integrated marketing activities at no cost. Here’s what’s available to you in this exclusive opportunity:

•       Preliminary sales and tech training

•       Access to marketing support to augment marketing capabilities

•       VMware programs and campaigns to create awareness

•       Customizable multi-touch demand-generation campaigns

•       Tools to accelerate sales

•       Process for tracking success

Visit our Partner Demand Center to read the NSX campaign playbook and learn more about target audience, customer pain points, messaging paths and customization opportunities. It’s important to ensure you have your Network Virtualization Competency if you’re a North America or Asia Pacific based partner. Once confirmed, you can execute the campaign through the VMware Partner Demand Center or download all assets source files at once for upload and execution through your marketing automation platform. You can also visit the NSX Partner Central page to receive access to exclusive Partner Training and Sales Resources. Learn more about VMware Partner Demand Center and campaigns from our previous blog:Your Destination for Partner Marketing Success. 

The VMware Partner Network Team

VMworld 2015 Call For Papers— Now Open

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Extra, extra, read all about it! As of March 24, 2015, the VMworld 2015 Call For Papers is officially open. If you’re a VMware partner and have integrated VMware solutions and technologies in an innovative or unconventional way, share your story at VMworld 2015 by submitting your session abstract today.

Submit your 2015 Call For Papers proposal by following these three easy steps:

1.    Review our Abstract Submission Guidelines tips on preparing your titles and descriptions; this can help you avoid common pitfalls that lead to abstract rejections.

2.     Check out the highest rated partner sessions from last year as a way to start thinking creatively about your proposal topic. Specifically session STO2496— vSphere Storage Best Practices: Next-Gen Technologies, and NET2745 – vSphere Distributed Switch: Technical Deep Dive. View the session replays.

3.    Use this VMworld 2015 Call for Papers link to submit your abstract before April 28, 2015.

As you submit, you’ll find tags to help further categorize your session proposal—Tracks and Sub-tracks, Products, Market Segment, Audience and Technical Level. Utilize the tags thoughtfully; the more we know about your session, the better. Please remember that these Call for Papers are highly competitive and we can only accommodate a select number of submissions.

Here are some tips on writing a thorough abstract:

·       Be Creative – Avoid beginning your session description with the phrase, “In this session we will…”, or “In this session you will learn…”. It does not add value and becomes tedious on an agenda of several hundred sessions. Instead try a rhetorical question, or an interesting industry data point.

·       Be Clear –Ensure that what you submit is what you’ll present. Nothing upsets attendees more than signing up for a session that’s not as advertised.

·       Be Enthusiastic – Your abstract should generate enthusiasm! Make sure your content is relevant, but also exciting. What invaluable information will you share during the session?

·       Be Concise - Leverage the tags in the system for topics, level, and roles. Who’s the target audience? What products or topics does this session cover outside the track name? What roles specifically benefit from this session? Do not check every check box if your session is applicable to all.

·       Be Original – Attendees want to see new presentations that cover the latest innovations in technology. Take the time to create well-written titles, abstracts, outlines, and the key takeaways for your submission. A thoughtful proposal has a better chance of selection, and if accepted, will be seen by thousands of attendees via the course catalog.

·       Be Educational – VMware requires that sessions focus on the educational value of the presentation. Be sure your proposal doesn’t sound like a sales pitch, but rather an exciting opportunity for attendees to learn something new.

·       Be Timely – Make sure your topic is relevant to the audience you’re targeting. Review the content topics before submitting a session.

Good luck—we look forward to reading your submission.


The VMware Partner Network Team

VCP Recertification Deadline Extended- Partners Need to Recertify By May 8 2015

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Attention VMware Partners with expiring VCP’s due to the VCP Recertification requirement— VMware has extended the deadline for VCP Recertification to May 8th. As part of this extension, we have also extended the delta exam offerings making it easy for current VCPs to recertify and avoid having to take any classes.  The delta exam is offered online to minimize an individual’s time out the field. You can read our past blog post here, but please note that the date is now May 8th not March 2015.

Maintain your partner tier level with VMware by ensuring that you and your VCPs are keeping current and have recertified.

There are several ways to obtain a list of your company’s VCPs:

Partner with VCPs that expire need to act fast, as this could affect their partner tier with VMware causing them to lose rebates and other rewards. Leave any comments or questions below, or reach out to your Partner Business Manager.

The VMware Partner Marketing Team

3 Tips for a Shark Tank Worthy Disaster Recovery Pitch

The next time you watch Shark Tank, imagine that the three “sharks” ready to hear your pitch are the VP of IT Operations, the VP of Applications and the CIO. Your job is to convince them to invest in vCloud Air Disaster Recovery (DR). What would you say? Here are 3 tips to prepare a Shark Tank worthy pitch:

1)    Know the Product Inside and Out 

·      Become a DR expert and receive foundational training with the hybrid cloud competency

·      Be prepared to answer questions with resources such as cheat sheets and battle cards available on partner central

·      Learn about the newest features such as native fail-back and multiple point-in-time recovery in this blog post

2)    Show Don’t Tell

·      Drive awareness and educate customers with the customizable vCloud Air DR Campaign on the VMware Partner Demand Center.

·      In addition you can show customers the power of vCloud Air DR with the Hands-On Lab and customer success stories

3)    Make it a Need Not a Want

·      All customers have a DR need.Your job is to find out their DR needs and map it to the solution. Here are some examples:

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VMware is already invested with a new, simpler channel transaction model called the Subscription Purchasing Program, partner rewards such as 10% rebate in Solution Rewards and a 1st month free customer promotion.

Now it’s up to you to get the deal.

The VMware Partner Network Team

We’ve Got Your Marketing Needs Covered

It’s time to take your marketing best practices to the next level and create demand for your company and offerings. We know how important marketing and social selling are to promote your business, though sometimes it’s hard to find the right resources on how to get started.

This is why we created 15 bite-sized, 2 – 5 minute videos on how to get started with social media fundamentals, creating demand to drive awareness and utilizing social media and demand generation tools to find, influence and engage buyers. Why? Because we’ve got you covered.

Take a look at some of our Social Demand Roadmap video sessions below found on our Partner Demand Center:

Session 1 – Brand yourself online and put in place measurement resources

Session 2 – Make your online profiles 100% complete

Session 3 – Making your website a lead generation machine

Other topics in the Social Demand Roadmap series include:

Session 4 – Diving into LinkedIn

Session 5 – How to use Twitter for business

Session 6 – Do Facebook and Google+ matter for business?

Session 7 – Creating valuable content for your audience

Session 8 – The Importance of Blogging

Session 9 – Advanced Blogging

Session 10 – Leveraging LinkedIn and Twitter to engage Prospects

Session 11 – Staying Top-of-Mind with current Clients

Session 12 – Using Long Form Discussions on LinkedIn

Session 13 – Leveraging the Sales Navigator

Session 14 – Building an integrated marketing plan

Session 15 – Putting it all together

We are continually looking for ways to provide value and improve our partners’ marketing effectiveness and capabilities. The Best Practices Resources section of the Partner Demand Center is dedicated to providing the latest Marketing Best Practices content including videos, research papers and toolkits to enable you and your marketing team to grow your marketing skills in the digital era.

Spend some time reviewing the content and as always, leave any comments or questions below.

The VMware Partner Marketing Team 

Simplify Cloud Sales with the VMware Subscription Purchasing Program

You have three options when it comes to purchasing that much needed Starbucks coffee – buying it with cash, swiping your credit card, or purchasing with your Starbucks prepaid card… which do you choose?

Using your Starbucks prepaid card provides these benefits:

  •       Helps you budget accordingly for your future coffee purchases
  •       Acts as one centralized location that allows you to buy and consume any type of coffee when you choose
  •       Allow you to easily track how much you spend on coffee and be rewarded for the more coffee you consume

Now go back and reread those benefits replacing coffee with the word cloud and you have described the benefits you can provide your customers with the VMware Subscription Purchasing Program (SPP).

SPP is a new, simpler and flexible channel transaction model for VMware cloud services. Here is how the program works:


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SPP gives partners a simple way to start a cloud practice without having to worry about setting up complex billing systems and managing multiple SKUs. You can seed accounts with vCloud AirVirtual Private Cloud OnDemand and preserve the billing relationships with your customers.

Not to mention, with your hybrid cloud competency you can earn solution rewards on the sale of subscription credits and gain access to customer consumption data.

Next Steps

·      Visit the SPP page on Partner Central

·      Prepare for the cloud conversation with the Hybrid Cloud Competency

The VMware Partner Network Team