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VMware Partner Program Updates and Benefits

As we first announced in May, VMware is now offering a simplified program and rewards structure focused on greater consistency and predictability for our Solution Provider, Service Provider and Distribution partners. These program changes will help you drive more profitability since your rewards grow as your investment in VMware grows. Take a look at the chart below to better understand all the partner benefits this new program brings about, as well as your call-to-action.

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You can also view our previous blog post, which outlines the changes taking place by partner type. Solution Competency requirements need to be met by November 3rd 2014 to continue receiving Solution Rewards benefits so take action to remain compliant. Start by educating yourself and learning more. As always, feel free to leave your comments below or reach out to your VMware representative with questions.

- The VMware Partner Network Team

Build Your Partner Experience at VMworld 2014

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Our VMworld 2014 Schedule Builder is now live. Use this online tool to choose and pre-enroll in the partner specific sessions you want to attend.

VMworld offers 350 technical and content-rich sessions and labs, the ability to review 250 solutions side-by-side with sponsors and exhibitors in our Solutions Exchange, and multiple opportunities to connect and network with VMware executives. Attending these sessions will help to strengthen customer relationships and grow your business.

You have to be registered to access Schedule Builder, and some sessions fill up quickly. Pre-registration is strongly suggested, so register today.

Visit the Partner Day Agenda to view the entire day’s schedule. VMworld 2014 is going to be better than ever and our dedicated Partner Day signifies the importance of you, our partner, to VMware’s success.

This is the year for boundless opportunities and the chance to define your VMworld experience with No Limits – New Possibilities.

We look forward to seeing you there,

The VMware Partner Network Team

AirWatch’s Effect on VMware’s End-User Computing Strategy

This year VMware continued its charter towards the new reality of the software-defined enterprise, built on the pillars of the software-defined data center, hybrid cloud and end-user computing. It has already been an exciting first half of the year, especially with our acquisition of AirWatch. With this acquisition, your customers can simplify information technology with everything from the data center to device, allowing the workforce to move at the speed of life, anywhere and at anytime.

In order to sell AirWatch skus you will need to complete a four-hour on-demand AirWatch Cloud Partner Training. This training will count toward a full VMware Solution Competency to be launched at a later date.  You can learn more about this process by visiting the VMware Company Blog.

Welook forward to introducing our more than 75,000 partners to AirWatch, the industry’s leading enterprise mobility management platform. We encourage our partners who have additional questions to visit the AirWatch page on Partner Central, and view and FAQ. You can also watch this short video on VMware’s EUC Vision with Sanjay Poonen.

Join us as we innovate together.

- The VMware Partner Network Team

Learn About VMware’s Partner Market Advantage Program

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Did you know Partner Market Advantage was designed to bring thought leadership and innovative new marketing programs to our Corporate Reseller and Solution Provider partners? The program began to roll out in North America late Q1, and has also gained adoption in EMEA.  It is built on three key pillars:

  1. Ensuring partners are set up for success
  2. Providing a consultative approach with best-in-class services
  3. Enabling partners to drive demand with more flexibility to support how they want to go to market 

Early feedback and adoption has been very positive.  There have been two consistent themes from partners – the first being “no other partner is bringing something like this to the table”, and secondly, partners really like that VMware is looking holistically at their business and taking a more thoughtful and strategic approach to ensure they are set up for success.  We like it too!

Partners are driving revenue from this program and are seeing our new Custom Campaigns out-perform other similar marketing campaigns.  VMware’s approach is to optimize the program based on partner feedback and learning and to continue to innovate and bring our partners high value programs that help them driven accretive revenue.

To learn more about the program, contact your VMware representative to see how you can take part in our Partner Market Advantage program. Start driving revenue through increasing marketing effectiveness today.

- The VMware Partner Network Team

Partners Start Your Engines- The VMworld 2014 Content Catalog is Here

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We’re putting it in fifth gear so you can take a look at the comprehensive list of breakout sessions, labs, and group discussions that will be taking place at VMworld 2014 and Partner Day. Use the live Content Catalog to plan for the finish line and discover which topics will be on the agenda and who is speaking. You can search by fields such as track, session title, speaker names, or location (US or Europe), or you can filter with a variety of tags or key words. Need guidance in searching and using the Content Catalog? Check out our User’s Guide for step-by-step instructions.

Not sure that you have the green light to attend VMworld 2014 and Partner Day? Download our letter to demonstrate why this is the year to be at VMworld and Partner Day. The letter guides you in breaking down the costs and benefits of VMworld, why attending is so important, and the value you and your organization will see in return.

So what are you waiting for? Take your foot off the break, get your pit crew together and get registered today.

- The VMworld Partner Network Team

Channel Partners Surge Into the Cloud with VMware vCloud Hybrid Service

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VMware’s partner community has long been integral to the success of our business, and they continue to be key players as we deliver on the VMware Hybrid Cloud vision.

Today, we are doing even more, expanding our partner network to drive hybrid cloud adoption. Importantly, we are backing up this commitment with significant channel investments, helping partners sell an easy to deploy disaster recovery solution on vCloud Hybrid Service.

To help our partners capitalize on the growing cloud market and drive the greatest benefit to their customers, last week VMware launched a vCloud Hybrid Service program with enablement, incentives, promotions and enhanced support. Our U.S. and UK partner community, which includes Ingram Micro, Tech Data, Arrow, and Avnet, as well as hundreds of corporate resellers and VARs, can now deliver VMware vCloud Hybrid service with new capabilities that are not offered elsewhere in the market. Learn more about this exciting charter by reading the rest of Brandon Sweeney’s, Vice President U.S. Mid-Market Businesses, vCloud blog.

The VMware Partner Network Team

Build a Business Around Horizon DaaS

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It’s an exciting time for partners interested in providing a complete desktop solution wrapped around Desktop-a-as-Service (DaaS). Any Solution Providers who have their DaaS competency are now able to resell VMware-hosted Horizon DaaS.

Customers interested in DaaS want and expect a managed solution that includes partner delivered services.  Partners are critical to the success of DaaS – customers need help implementing DaaS and once they’re up and running, they want a managed, supported, and integrated desktop.  This dynamic represents significant services drag in the following categories:

  • Optimization and migration services.  Help your customers clean-up and optimize their current desktop environment and move it to the cloud.
  • IaaS and Cloud aggregation and integration.  Customer’s interested in DaaS will move other desktop-related infrastructure to the cloud.
  • Desktop management and support.  Virtual desktops running a Windows OS still require management and support.  Partners can created fully managed DaaS bundles that include OS patching, anti-virus, software licenses, and help desk.

For solution providers that provide desktop support services, DaaS lowers their cost of support creating the perfect alignment with their customers.  As the customer’s desktop environment becomes more efficient and easier to support, the customer’s productivity increases and the partner’s support costs go down.

The best thing about DaaS?  Like all cloud solutions it’s easy to try and easy to buy.  Once the prospect tests the solution they can implement using a low risk, phased approach.  This process shortens the sales cycle and helps the customer find the best users and use cases for DaaS.

Interested?  Go to Partner University for the new Desktop-as-a-Service (DaaS) competency.  If you have your Desktop competency, partners can simply take the new VTSP-DaaS accreditation which includes 5 DaaS-specific modules which provide an overview of the solution, a recorded demo, sales tools and best practices, and technical pre-sales training.

Want more info?  Log onto Partner University today!

- The VMware PartnerNetwork Team

A Special Invitation to Partner Day from Your Channel Chief

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To demonstrate VMware’s continuous commitment to our partner community, we have developed a content-rich day uniquely designed with our partner’s business needs in mind. Please join us in San Francisco on Sunday, August 24th from 10:00 a.m. – 4:00 p.m. For Partner Day prior to the official opening of VMworld 2014 US.

Whether you are a Solution Provider, Service Provider, OEM, System Integrator or an ISV partner, you won’t want to miss this exciting opportunity to:

  • Get a sneak peek of what will be announced and unveiled at VMworld so that you are “in-the-know” and ready to discuss business opportunities with your customers during the week
  • Participate in partner-specific product strategy sessions from our key business units on Software-Defined Data Center, Hybrid Cloud, End-User Computing, and various partner-marketing programs
  • Join sessions tailored to those partners who have moved to the cloud and help those who want to move and reap the benefits of cloud and ITaaS
  • Hear directly from VMware executives and channel leaders about the company’s strategy, future direction and roadmap
  • Learn how to better market, sell and deploy VMware solutions

VMworld 2014 is going to be better than ever and our full-day partner day signifies the importance of you, our partner, to VMware’s success. I look forward to seeing you soon!

Best regards,

Dave O’Callaghan
Senior Vice President
Global Partner Organization

Stay connected and hear the latest event information by joining the VMworld group on Partner Link and follow the Power of Partnership Blog.

VMware Value Velocity – Empowering Distributors + Partners

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VMware understands that distributors are extensions of our own Partner Business Management team. They help support our partner community by executing integrated go-to-market programs that increase transactions and drive pipeline and revenue. Because of this, VMware launched Value Velocity with 30+ global distributors targeting over 800  partners. The program works to first match the right partners with the right solutions and provides a step-by-step process for partners to follow to increase their VMware business.

Distributors then offer targeted partners a package of enablement, demand generation and sales acceleration activities and tools to drive transactions across the VMware portfolio within a specific timeframe.

Value Velocity helps us work in lockstep with our distributors so they can effectively nurture channel partners, and ensure that partners extract maximum value from their VMware business. Get more details about Value Velocity via the short video below or contact your VMware distributor.

If you’re a distributor or would like to simply learn more about this program, reach out to our Director of Channel Marketing directly via twitter @ChrisBWaldo. Let VMware Value Velocity empower you.

- The VMware Partner Network Team

Up Your Social Media Game with the VMware Partner Social Media Syndication Tool

It’s a common misconception that IT business decisions are made solely based on the quality of the product or a mighty sales force.  IT business decision makers not only start their buying journey on social media, but also reference it along the way. In fact 88% visit a social network at least monthly and 3 in 5 are influenced by at least one social network during the decision making process.

Taking this into consideration you must be thinking, “I need to jump on this social media bandwagon, but how?” Or “I don’t have the time and resources.” Well don’t sweat it, we have a solution.

VMware Partner Social Media Syndication is a free tool that you can use to turn up the volume on your social media channels throughout the entire decision making process. Here’s how it works:Zift process

Why use this tool?

  • Grab potential customers attention and keep it with quality VMware and industry related posts
  • Speed up the sales cycle by improving the case for buying leading VMware solutions
  • Keep existing customers interested and strengthen the customer-vendor relationship post sales.
  • Maintain a consistent presence on social media with the auto-publish feature
  • Customize your social media approach with the option to choose topics that appeal to your customer base
  • Track activity and results with built in website and social media analytics

Everyday social media plays a larger and larger role in the IT decision makers buying process. This is your opportunity to take advantage of our social media expertise to capture leads and nurture customers before, during and after sales. Sign up for VMware Partner Social Media Syndication tool and start posting away. Happy Posting!

- The VMware Partner Network Team