Home > Blogs > Power of Partnership

Don’t Leave Money on the Table... 2H Power Plays Are Here

As the VMware portfolio continues to grow we want to provide you with focus for delivering on our Software-Defined Data Center, Hybrid Cloud, and Business Mobility visions. There is tremendous opportunity to accelerate our transactional business together. Here are the Power Play Products for the 2nd Half of 2015 to keep an eye on: VMware vSphere with Operations Management, VMware Virtual SAN, VMware vCloud Air Disaster Recovery and AirWatch (New for H2).

The Mobile market is set to grow in excess of $5B by 2017. AirWatch is the undisputed leader in the Enterprise Mobility Management industry – and we see major opportunity for you to cross-sell these offerings into existing accounts and open the door to new accounts.

Watch this short video to learn more about the Power Play opportunity:

Aside from providing you with focus across our portfolio, Power Plays  also give you:

  •  Maximum partner incentives and aligned end-customer promotions
  • Simplified Learn, Market, and Sell assets
  • Product Assessments (VOA and VSAN Assessments – view the links on the Power Play Page under the Assessments Tab)

Visit the Power Play page to review the incentive information and prepare for sales conversations. Be sure to leverage the “learn, market and sell” assets, and drive demand via the VMware Partner Demand Center. Don’t leave money on the table.

The VMware Partner Network Team

Let’s Syndicate – VMware’s Web VOA Launch

Screen Shot 2015-07-17 at 12.36.57 PM

Calling all NORAM and EMEA Partners! VMware is about to make your life even easier. The new vSphere Optimization Assessment (VOA) trial is now available through Website Content Syndication on Partner Demand Center.  This Demand Center offering provides partners with an easy and automatic way to feature VMware product offerings and content straight to your website.

As part of the Power Play, Operations Management is the key entry point into realizing a Software Defined Data Center.  With vSphere Optimization Assessment, you can create demand with campaigns while driving customers to the new VOA landing page. We’ll take your customers straight to the drawing board and walk them through a VOA whiteboard video, teaching them how it works and the value they will receive.

vSOM and vR Ops 6.0 launched early this year and enabled the VOA to have product generated reports. Now you can say goodbye to manually loading the .PAK files for reports when conducting a VOA and welcome the new product trial landing page with a special download of vSphere Optimization Assessment and vR Ops 6.0 that contains the product generated reports built into the evaluation software, saving you time

Your customers will then be able to download the evaluation software and access the new product generated reports, all while you assist them through the process and close deals faster.

So, how do you get started syndicating the new web VOA? Go to the Partner Demand Center and click on Website Content Syndication to get started today. Next, you can set your website content syndication up in 3 quick and easy steps:

  1. Start with a blank page on your website
  2. Add a few lines of VMware content syndication code
  3. Syndicate VMware content automatically

You’ll never have to worry about if you’re delivering the most up-to-date and accurate information again. Learn more by listening to the recording of the VMlive training from July 6th. To learn more about the VOA 2.0, go to www.vmware.com/go/vsphereoptimization

The VMware Partner Network Team

Training and Certifications Take VMworld 2015 to New Heights

Screen Shot 2015-07-08 at 12.20.37 PM

Your partner success depends not only on the use of industry-leading products, but also on having the knowledge and skills required to best extract value from those virtualization and policy-driven automation technologies. Our extensive training and certification programs are integral to the delivery of your strategic initiatives. They help you build the skills and experience you need to effectively design, deploy, operate your VMware platform and evolve your organization.

During VMworld 2015, we offer several training and certification programs to help you realize material business value from your VMware and other IT investments. VMworld 2015 includes multiple ways to save on training and certification that can be added to your event registration.

VMworld 2015 US
August 30 – September 3, San Francisco, CA

Discounted Pre-Conference Training Classes
25% off On Demand Courses
VMware Learning Zone for Just $500
Half Price Certification Exams

VMworld 2015 Europe
October 12-15, Barcelona, Spain

Discounted Pre-Conference Training Classes
25% off On Demand Courses
VMware Learning Zone for Just $500
Half Price Certification Exams

Learn more by visiting the VMware Education page and VMworld.com. We will see you there!

The VMware Partner Network Team


Uncover 5 Powerful Tips to Improve Your Partner Marketing

As seen on The VAR Guy:

From Sherlock Holmes’ age-old tales of intrigue to today’s fascination with television dramas like CSI:  Crime Scene Investigation, we are drawn to solving mysteries – of following the clues to determine, “Who Done It.” We’ve also seen this love affair of detective work spill over into the tech space. When customers are choosing a vendor, they are following online bread crumbs to see if you are the right partner for them. They scour your website, blog, LinkedIn profiles, and even customer reviews. In fact, according to a 2014 study of B2B commerce, 94% of buyers do research online before making their purchasing decision.  The study also revealed that 71% of B2B buyers prefer to conduct research on their own – without ever meeting a sales representative. These staggering statistics reinforce the need to ramp up and promote your business across the channel.


So, are you leaving the right bread crumbs for your customers?

Here are 5 powerful tips to improve your online marketing:

  1. Evaluate your brand.  With so many vendors to choose from, potential customers will surely be weighing your brand, services, and support against the competition. Put yourself in your customers’ shoes.  Would you want to do business with you? Why or why not? What brand decisions or online improvements could you make to ensure that your prospects decide they want to reach out to you? Is your site too busy or too blank? Make sure it’s designed with your potential customer in mind.
  2. Put your best foot forward on social media.  LinkedIn is largely accepted in B2B as the go-to place for first impressions. So, if you’re meeting with a customer for the first time, chances are good that they’re going to look at your profile before your meeting. Keep that in mind and view your profile with a critical eye.  Make sure you, your executives and sales team have a professional headshot, updated/edited profile links, complete contact information (IE Skype and Twitter), as well as short descriptions with keywords for each of your past positions. People are always looking for things you have in common, so the more you tell them, the more opportunities for discussion topics. Make sure that these same underlying principles are applied with 100% consistency across social media -- from your Twitter profile, website, Facebook page, Google+ account, and YouTube channel.
  3. Rally the troops.  Getting your employees involved is a great way to cast a wider marketing net. Encourage employees to update their profiles and write blogs on topics that matter to them. You can also create content on a weekly or monthly basis for your employees to post out across their social sites. This way, you have a unified message that has a much further reach. Just think of the possible retweets and click-throughs you can generate. Did you know that Google monitors this newfound traction and gives you higher search ranking as a result? Ultimately, employee involvement can be the key to making your company significantly easier to find online.
  4. Make your website a lead generating machine
    All of your marketing activities, whether it’s an email campaign or a post on LinkedIn, should highlight your business and give a clear route via links to your website.  But, is your website ready for those visits? In order to make your website a lead generation machine, you need to ensure that when prospects arrive they intrinsically know how to navigate your site, understand how you can solve their pain points and, finally, quickly see how to contact you. Also, today’s B2B consumers are tired of stock photography on vendor sites; they’d much rather see the real people they’ll be working with. It’s a little detail, but it can impact their evaluation of your site and your company.
  5. Continue to leave bread crumbs to gated content
    Use gated content (white papers, e-Books or videos) in exchange for visitors giving you their email address and contact information. Gating some of your information will allow you to capture user data. You can then use that data to generate demand with lead nurturing newsletters and other email correspondence. Through our Partner Demand Center, VMware partners can use highly-customizable email campaigns with landing pages for demand gen while also driving traffic to their site.  And, through website content syndication, partners can use high quality assets as additional sources of gated content for capturing emails or free product trials to generate leads. Just think of the time these resources can save your company.

Feel like there are still more clues to discover?  VMware has partnered with Channel Maven Consulting to create 15 bite-sized videos to help you navigate your social demand roadmap. Visit the Marketing Resources section of the Partner Demand Center to view these insightful videos, learn marketing best practices and download toolkits to help build your business.

The VMware Partner Network Team

The VMworld 2015 Content Catalog Is At Your Service

Consider the VMworld 2015 Content Catalog your sneak peek into the event that is sure to blow your technical socks off. Browse through the site and decide which breakout sessions, labs, boot camps, group discussions, quick talks and expert speakers you would like to add to your conference agenda.

You can search by fields such as track, session title, speaker names, or location, (US or Europe), or you can filter with a variety of tags or key words.
Screen Shot 2015-06-24 at 8.00.35 AM

Are you ready for a brave new model of IT? Is your company?  If so you must join us at VMworld 2015 August 30 – September 3 in San Francisco as our extended VMware community comes together with our One Cloud, Any Application, Any Device™ architecture, which lets you develop, deploy, and consume all applications. Get ready for a unified hybrid cloud that helps you innovate like a startup and execute like an enterprise. Visit the Content Catalog and get registered today.

We will see you at VMworld 2015 US and Europe!

The VMware Partner Network Team

VPN Spotlight – How to Partner with VMware

We’re back with the next video in our VPN Spotlight series, where we bring you video content highlighting our top partner news and information from across the VMware Partner Network (VPN).

This month’s spotlight is focused on the ways you can partner with us through the VPN to drive value for your business and your customers. The VMware Partner Network includes a range of partner programs to meet the needs of a variety of partner types. Our programs are designed to optimize your profitability and product competency, regardless of your transaction model – whether it is resell, services or technology focused.

Watch this short video to learn about the market-leading solutions, award-winning programs and unparalleled value that the VPN can offer.

Want more information on some of the key topics highlighted in this video? Visit the following links:

Interested in joining the VMware Partner Network? Visit www.vmware.com/partners and click on Enroll Now to get started.

The VMware Partner Network Team


VMworld 2015 Europe Registration Is Now Open

Screen Shot 2015-06-10 at 1.19.01 PM

Join us at VMworld Europe 2015 in Barcelona, Spain, 12-15 October to gain the essential tools, partner roadmap, training, and real solutions you need to innovate and excel with VMware. Register now and save €200 with our Early Bird pricing.

Don’t miss these NEW and improved content areas at this year’s event:

  • NEW 30-minute “Quick Talks” where you can learn more information in half the time.
  • Gain access to technical content within our catalog of over 250+ Breakout Sessions
  • Demo the latest products VMware has to offer in the Hands-on Labs
  • Participate in valuable partner discussions and experience first hand Product Demos
  • Network with industry experts in new and interactive ways at our VMworld events and in our Solutions Exchange.

Let’s not forget about you, our partners! Attending Partner Exchange @ VMworld Europe means you will have access to all the enablement, sessions and information you need to succeed in selling VMware products, as well as have the added opportunity to interact with the greater VMware community of customers and learn about VMware’s partner roadmap. Partner Exchange @ VMworld is the place to be for valuable partner content.

Here is how to attend Partner Exchange @ VMworld Europe 2015:

You can add Partner Exchange @ VMworld to your overall VMworld conference pass during registration by logging in with your company email domain in order to be validated as an approved partner. You will then be prompted in Step 4 to add on Partner Day. Learn about pricing here.

New to VMworld Europe? Here is a helpful guide to all you need to know in navigating your first year.

For those attending VMworld 2015 US, Early Bird pricing has been extended. Save $300 on registration today.

We look forward to seeing you in Barcelona!

The VMware Partner Network Team

Summer and VMworld U.S. 2015 Are Calling

Screen Shot 2015-06-01 at 12.50.03 PM

VMworld U.S. is often synonymous with summer, and summer is around the corner folks, which is why we are calling all North America, Latin America and Asia Pacific Partners! Early Bird pricing for VMworld 2015 US ends on June 9. This is your last chance to save $300 on the virtualization and cloud technology event of the year—Register now and don’t miss out.

Don’t let the June-gloom get you down. Sign-up today for the inaugural Partner Exchange @ VMworld 2015. This two-day event is sure to serve up all the Boot Camps, Breakout Sessions, and enablement you need to have more well-informed conversations with your customers throughout the conference.  Perhaps you’ll share summer vacation plans, along with how to best work with VMware and make this important shift to the cloud. For more information about this event, as well as special partner pricing, please visit our Partner Exchange @ VMworld page.

Join us for both VMworld 2015 U.S. and Partner Exchange @ VMworld 2015 U.S. so you can:

  • Attend Sessions and labs. Choose from 40+ partner focused sessions at Partner Exchange @VMworld in addition to the VMworld conference catalog of 350+ expert-led sessions offering best practices, how-tos, case studies, and more.
  • Participate in Hands-on training. See our Software-Defined Data Center in action in the Hands-on Labs.
  • Access to all enablement and information you need to succeed in selling VMware products.
  • Interact with the greater VMware community of customers.
  • Learn about VMware’s partner roadmap and valuable partner content.
  • Attend General Sessions. Hear the latest industry updates from our lineup of VMware visionaries.

Don’t let Early Bird pricing for VMworld 2015 U.S. fly by, be sure to register by June 9 to save and enjoy your summer even more. We look forward to seeing you there!

The VMware Partner Network Team

VMware’s Business Mobility Online Event is Sure to Dazzle

There’s an exciting world of new opportunities evolving — a world where early movers can take advantage and winners will be defined by mobile-first or mobile-only strategies.

VMware has created a comprehensive, secure business mobility platform, working with customers across many industries and partnering with a rich ecosystem to deliver apps and services specific to customers’ needs.

On June 16, we’re hosting a one-hour online event where we’ll share:

  • VMware’s Business Mobility vision and integral role it will play in shaping enterprise IT.
  • How companies ― from healthcare to education and retail ― are transforming backend processes and customer-facing experiences with next-generation mobile apps.
  • Exciting developments from VMware partners who are creating application-centric models for delivering rich new business services.
  • How VMware is deepening its commitment to iOS.

VMware has been partnering with some of the world’s most innovative companies. Join us from 9:00 to 10:00 AM Pacific Time on Tuesday, June 16 for this online event, and hear how together we’re leading the way. Register now.

To learn more about Business Mobility at VMware, watch Sanjay Poonen, VMware's EVP & GM of End-User Computing, as he shares his executive insight.

The VMware Partner Network Team

The Renewals Train Has Arrived

Screen Shot 2015-05-18 at 9.17.51 AM

Attention VMware partners… opportunity is calling. The Renewals Campaign is here. This campaign focuses on current vSphere customers who are approaching the 90 days to renewal date (for their non-ELA transactional business), and are good candidates for the following products aligned with Power Plays:

  • VMware vSphere with Operations Management
  • VMware vSphere with Operations Management + VMware vRealize Operations Insight
  • VMware Virtual SAN

As a VMware partner, you have an opportunity to leverage this partner-ready campaign to help your existing vSphere customers take the next logical step in virtualization management by upgrading to vSphere with Operations Management.

The vSphere update provides increased scalability, enhanced live migration, improved fault tolerance, expanded compatibility and support, and much more. All products built on vSphere to help optimize virtualized environments and provide added functionality.

Here’s how to make opportunity become a reality:

  1. Grow the average selling price (ASP) and help drive top-line growth and future high-figure renewal revenue with product upsell and cross-sell opportunities.
  2. Receive significant rebates and incentives to improve margins, while increasing the ASP.
  3. Maintain revenue streams by strengthening the VMware customer base and improving existing customer relationships.
  4. Build customer relationships with additional service opportunities and assist customers in meeting changing business needs.

VMware provides you with professional assets and tools that allow you to seamlessly execute integrated marketing activities at no cost.  Take advantage of the following:

  • Exclusive opportunity
  • Preliminary sales and tech training
  • Access to marketing support to augment marketing capabilities
  • VMware programs and campaigns to create awareness
  • Customizable multi-touch demand-generation campaigns
  • Tools to accelerate sales
  • Process for tracking success

Don’t let this opportunity pass you by. Visit the VMware Partner Demand Center today and read the VMware Renewals campaign playbook to learn more about target audience, customer pain point, messaging paths and customization opportunities.

Next, automate execution of the campaign based on contract expiration date through the VMware Partner Demand Center or download all assets source files at once for upload and execution through your marketing automation platform and grab opportunity by the vSphere.

Learn more about the VMware Partner Demand Center campaigns: Your Destination for Partner Marketing Success

The VMware Partner Marketing Team