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Calling All Partners: Get the Cloud Service Provisioning Roadmap for 2013 at PEX from Feb 23-28

For VMware partners, VMware Partner Exchange (PEX) is the single most beneficial VMware event they can attend.

This year, PEX is in Vegas from February 25-28 and will be highlighting the transformational roadmap to the Software Defined Datacenter (SDDC). Building on previous announcements that put VMware’s Cloud Service Provisioning products right in the vCloud Suite that powers the SDDC, this year’s PEX has several sessions that partners should participate in to better prepare their customers for this SDDC transformation and expand the catalog of services needed to pave the way for IT to come out on top of the cloud and continue to land more and more applications onto the cloud.

Throughout the event, partners will have the opportunity to meet with product specialists from VMware and get educated on how to architect and sell VMware’s Cloud Service Provisioning products and services into the datacenter. We will also include exclusive NDA roadmaps for 2013, 2014 and beyond as well as hands-on training opportunities.

>> Register today at http://www.vmworld.com/vmwarepartnerexchange

Here are the things you should know regarding Cloud Service Provisioning and Management tracks at PEX:

I. Partner Breakfast for Cloud Service Provisioning

This event is limited to the first 30 interested people. From 7:30-9AM on 2/27/2013 in the conference hotel, the Cloud Service Provisioning Team will provide a continental breakfast and give an overview of Cloud Service Provisioning. A roadmap will be shared for vCAC, Application Director, and Integration—so, an NDA is required to attend.  There will also be an opportunity to network with other partners and VMware specialists. This event is mainly for:

  • Attendees of vCAC training
  • CSP session registrants
  • Application Director Partners
  • New PEX Partners

II. VAR and Solution Provider Track

MGT2064—Cloud Service Provisioning—Technical Overview
Learn how to accelerate the delivery of infrastructure and application services across dynamic, heterogeneous environments to deliver IaaS, PaaS, DaaS or other services. This session highlights the key capabilities of service provisioning including the on-demand, self-service portal for end users, service and application blueprints, policy engines for governance, standardization for IT control and compliance, and extensibility frameworks. We will drill down into the technologies that support Cloud Service Provisioning:  vCloud Automation Center, vFabric Application Director, Cloud Applications Marketplace, and vCenter Orchestrator.

MGT1846—CSP—vCAC Technical Overview
vCloud Automation Center (based on technology acquired by DynamicOps)  is a key component of the vCloud Suite Enterprise Edition that helps companies accelerate the deployment of cloud services, across multiple vendors, in private and public clouds. This session provides a technical overview , including how it works, policy governance, public/private cloud use cases, and deployment considerations.

MGT1531—CSP—AppD Technical Overview
Application Director is a key component of the vCloud Suite Enterprise Edition that allows you to rapidly create customized, policy-based PaaS environments for your customers. In this technical session, we will discuss the benefits of a model-driven approach to cloud service-provisioning across public and private clouds. You will learn about blueprints, deployment profiles, cloud abstraction and the VMware Cloud Application Marketplace so that you can successfully deploy Application Director and demonstrate the full functionality of the vCloud Suite.

MGT1840—vCloud Automation Center—Extending beyond vSphere Environments
VMware firmly believes that the most efficient cloud infrastructure resides on a standardized and well-proven hybrid (private and public) stack that includes VMware vSphere® and VMware vCloud Director® as its foundation. At the same time, VMware recognizes that many customers have a need to centrally manage the lifecycle of heterogenous virtual and physical resources. vCloud Automation Center enables customized, self-service provisioning and lifecycle management of cloud services that comply with established business policies. It provides a secure portal where authorized administrators, developers or business users can request new IT services as well as manage existing computer resources from predefined user-specific menus.

III. TAP Track—Become a New Partner

TEX1442—vFabric AppD and the Cloud Applications Marketplace certification program
VMware’s cloud service provisioning technologies are purpose built for standardizing infrastructure and applications stacks to provide a self-service automated provisioning experience for end users. VMware vFabric Application Director deploys, configures and manages the full lifecycle of multi-tier applications in hybrid cloud environments. The new release of vFabric Application Director (5.0) provides many powerful new features such as Windows support, EC2 cloud deployments and updating deployments in place. VMware is also introducing a program to certify your Application Director solutions (Blueprints, Services, etc.) in the VSX Marketplace. Certifying your blueprint allows our enterprise customers to have the confidence to deploy your blueprints in their critical environments. This session will introduce you to vFabric Application Director and the VMware Solutions Exchange Marketplace. It will describe new features in the latest release and the VSX Marketplace. This session will also introduce the brand-new vFabric Application Director Certification Program for vFabric Application Director 5.0 solutions in the VSX Marketplace. We will first explain the benefits of certifying your application. Then we will walk you through the certification process. We will show you how to prepare your solution for certification, fill out the questionnaire and finally submit your solution. In addition, we will describe the kinds of tests which will be run after your component has been submitted and how your solution will be highlighted once it has been certified.

TEX1911—The vCenter Orchestrator adapter program—extend VMware’s Cloud Service Provisioning solution
VMware Cloud Service Provisioning accelerates the delivery of infrastructures and applications while providing greater control and compliance. Partners can integrate and extend this solution through vCenter Orchestrator (vCO). vCenter Orchestrator is an IT process automation layer that saves time, removes manual errors, reduces operating expenses and simplifies IT management.  vCO provides a single point of integration, enabling partners to integrate with vCenter, vCloud Automation Center , vFabric Application Director and vCloud Director through one solution. By developing a vCO adapter, partners can leverage over 300,000 customers because vCenter Orchestrator is bundled with vCenter Server at no extra charge and vCO workflows can be launched from the vSphere web client.  Come to this session to learn more about vCO adapters and how to get involved in the vCO adapter program.

TEX1236—NDA Roadmap Update: Cloud infrastructure and Management
A software-defined datacenter is where all infrastructure is virtualized and delivered as a service, and the control of this datacenter is entirely automated by software. VMware is making the software-defined datacenter a reality, starting with solutions announced at VMworld 2012. This session builds on that momentum with a NDA roadmap look at VMware’s plans for 2013, 2014 and beyond in the areas of vSphere, software-defined networking and security, software-defined storage and availability, interacting with the virtual datacenter as an IT provider and IT consumer, infrastructure management, and extensibility.

IV. 2 Day Bootcamp

TEX1403—Keep it simple with Automation Development Best Practices
Your company is a Service provider or Top Enterprise player, constantly optimizing the business processes. You have been embracing the innovation and technology challenges towards your way to success. Your business ecosystem comprises of complex solutions based on heterogeneous platforms and application silos. One of the biggest challenges is how to optimize the efficiency of such a cross system environment. Let’s Keep It Simple and apply the Orchestration by using what your Company has in-house. The session will present how to cope with the Datacenter complexity and increase the automation development efficiency by revealing the workflow development best practices and principles to automate with simplicity in mind. Stay tuned for the out of the box tools and gadgets of vCloud Automation Center and vCenter Orchestrator. Get to know why workflow design and development has never been so intuitive and programming free. Streamline your business easily with out-of the box cross-system automation.

TEX1150—Workflow Development with vCO
Use what you already have! Automation and Integration are key needs when implementing a Software Defined Data Center. With VMware vCenter Orchestrator you (and your customers!) already have a reliable Workflow Engine installed in your (their) environment (it’s included in every vCenter installation) . This Boot Camp gives you the know-how needed to activate this powerful platform. You will learn the architecture of vCenter Orchestrator, how to develop custom workflows, and how you can use Orchestrator to integrate all your IT Infrastructure. In lots of hands-on labs you will develop workflows based on real-world examples and use-cases.You will experience the Power of vCenter Orchestrator when we integrate vCloud Director, vCenter, vCloud Automation Center and components of the vCloud Suite with external systems. Even if the Workflow Library and the many Plugins allow to develop workflows mostly in graphical drag-and-drop style, experience in scripting or software development (not matter what programming language) is helpful for this Boot Camp. At the end of this Boot Camp you will be able to provide additional value to your services directly by automating and integrating your customer’s Infrastructure (without the need to sell additional products&licenses upfront!)

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Adam Bloom

About Adam Bloom

Adam Bloom has worked for 15+ years in the tech industry and has been a key contributor to the VMware vFabric Blog for the past year. He first started working on cloud-based apps in 1998 when he led the development and launch of WebMD 1.0’s B2C and B2B apps. He then spent several years in product marketing for a J2EE-based PaaS/SaaS start-up. Afterwards, he worked for Siebel as a consultant on large CRM engagements, then launched their online community and ran marketing operations. At Oracle, he led the worldwide implementation of Siebel CRM before spending some time at a Youtube competitor in Silicon Valley and working as a product marketer for Unica's SaaS-based marketing automation suite. He graduated from Georgia Tech with high honors and an undergraduate thesis in human computer interaction.

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