By Brian Gammage, Chief Market Technologist, End-User Computing, VMware
The last few years have seen a major shift in the way organizations plan, select and deploy technology capabilities to their workers. The range of choice has expanded at every level; in devices, applications, ways of working, potential suppliers and ownership. Expectations have rocketed too as users have become more knowledgeable and better equipped. The rapid uptake of mobile devices and applications has accelerated everything, turning ‘day zero support’ from a dream into a requirement. All of this means that business decisions around how, when and which EUC technologies to invest in have become far more complex than with any previous generation of technology.
An Industry Problem
In the face of these complexities, most organizations are finding it much harder to build business cases for their EUC projects. We at VMware are acutely aware of this: our own business case practice (we’ve built around 700 detailed business cases for larger customer projects so far) has seen a rapid surge in requests for assistance and in many cases the requests are much more ‘open ended’ than before. We also know that it’s not only us; our partners, other EUC providers and analysts have all highlighted the growth in demand for such support. To better understand this growing need and the best ways to respond, we spent the first months of 2015 doing some additional research and our conclusion was stark: most customers are struggling to identify and estimate measures of value, but almost everyone knows how to measure cost.