We are very pleased to introduce a preview of the VMware View Client for Windows Store. This Windows Store client will run in the tiled view of Windows RT and Windows 8.
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Category Archives: Personal Desktop
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How View Beats Citrix XenDesktop and Microsoft Every Time
by Cyndie Zikmund, End User Computing Technical Marketing
Check out the new competitive website from VMware End User Computing! The site is all about View’s key advantages over Citrix XenDesktop, Microsoft RDS and VDI, and let’s not forget — status quo. Now there is one place to go for all your View-versus-the-other-guys information.
Have you ever been asked “Why deploy VMware View over other solutions?”
This site provides the answers. The top technical reasons as well as the top business reasons are provided in a compelling and easy to digest format. Let VMware do the work for you in communicating View’s key advantages over other leading VDI solutions. Forward the website link to your management, your colleagues or your customers.
What makes View better?
Loads of reasons. We could write a book. Instead, we made WhyChooseView.com focus on six of the most compelling reasons organizations continually choose View. Six entertaining animation videos describe the benefits of View compared to competitive offerings:
- Real Desktop Security: VMware View—More Secure and Easier to Manage
- Real Device Diversity: End User Mobility, Future-proofed, with a Clear Roadmap to the Cloud
- Greater Business Efficiencies Generate a Shorter Payback Period
- Leverage Deep vSphere Integration
- Superior End User Experience. Extended IT Control
- Enhance Citrix XenApp with VMware View & ThinApp
All backed up with customer testimonials and case examples of View’s winning ways.
But wait, there’s more.
WhyChooseView.com is not just your everyday, run-of-the-mill microsite – in fact it’s more of a Live-site.
What’s a Live-site?
Live-sites (possibly defined here for the first time 
) feature a dashboard of current live feeds from noted industry blogs, twitter feeds and Facebook postings. You can find out what’s currently trending online about the VDI market and get current, up-to-date news about VMware View. WhyChooseView.com includes feeds from VDI bloggers like Brian Madden, Simon Bramfit, industry press like Virtualization Practice, InfoWorld, and My VirtualCloud.net plus more.
Visit www.WhyChooseView.com today!
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VIDEO: Benefits of Using VMware View – ADP Dealer Services
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VMware Fusion 4.1: Smarter, Better, Faster Than Ever
It’s been two months since we released VMware Fusion 4, and we have been thrilled with the response from our customers and the VMware Fusion community. We have also been listening carefully to how we can improve.
To that end, we’ve been working hard and are pleased to announce the release of VMware Fusion 4.1, available today as a free update for all VMware Fusion 4 customers.
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Blurring the Boundaries of End-User Computing
Posted by:
Brian Gammage – Chief Market Technologist, VMware End-User Computing
The rapid pace of change in end-user computing is affecting more than just the way users work through technology. It is also changing the language and the units of measure in what was, until recently, a very stable market environment. This creates ample scope for confusion, misunderstanding and (in some cases) creative license with descriptions.
Take the word “desktop” for example. Until recently, most people would have translated this as "PC". Measures of the desktop market described how many PCs were shipped or sold. It was easy – everyone was counting the same, physical objects. A desktop today might be virtual, with all the same software elements, but located somewhere completely different and accessed through a tablet or smartphone. The physical implications have changed.
For those measuring markets, this creates challenges – without consistency in measures, there are no meaningful comparisons across time: the growth rates and forecasts on which business performance is measured risk losing their meaning. So it is very important, when language and measures are changing, to ensure we are always very clear in what we are counting.
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Windows 8 is Going Our Way!
Posted by:
Brian Gammage – Chief Market Technologist, VMware End-User Computing
Scott Davis – Chief Technology Officer, VMware End-User Computing
With details beginning to appear about Windows 8, we’ve been giving some thought as to how this future operating system (OS) release will affect our customers, our products and our vision of the journey to the Post-PC era.
On the basis of what’s been seen and described so far, we know Windows 8 intends to:
- Embed (support for) a version of the Hyper-V hypervisor
- Run on both x86 and ARM platforms
- Provide a new user-interface, Metro, designed primarily for touch screen devices
- Implement a new and proprietary application framework for tablets, Metro and HTML5
These points together tell us that Windows 8 will be a multi-faceted OS. The different machine architectures, combined with the new user interface (UI) and application framework imply incompatibilities between the Windows 8 versions. This means applications will initially run on the ARM version or the x86 version, but not both. Moreover, new applications that embrace the new user interface mechanisms, such as Metro UI and touch gestures, are unlikely to translate well to traditional desktops and vice versa. Windows 7 and earlier applications that were built on older Windows frameworks will remain tied to x86 and so will not be available natively on tablet form factors.
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Better End-User Computing
The End-User Computing Journey – Part 11
Posted by Brian Gammage
Chief Market Technologist, VMware End-User Computing
With attention to devices and operating systems no longer crucial, IT organizations will finally be able to focus on the things that really matter in end-user computing (EUC): on making sure that applications work as needed, that corporate information is adequately secured and that users have what they need to maximize productivity.
The decisions that organizations need to make for EUC will once again seem straightforward. They will have escaped to the cloud and the journey, for now, will be complete.
Let’s finish this sequence of posts by summarizing how the EUC environment has changed for the better in the eyes of all parties involved.
For the business, EUC is no longer an impediment to change, growth and transformation. Mergers and acquisitions can be concluded more rapidly, offices can be opened (or closed) at much lower cost and return on investment measured directly. With the greater granularity of control afforded by the cloud services platform, there are also dramatic improvements in the secure-ability of EUC assets and the auditability of user transactions.
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Completing Your Escape to the Cloud
The End-User Computing Journey – Part 10
Posted by Brian Gammage
Chief Market Technologist, VMware End-User Computing
The final phase of the journey to better end-user computing (EUC) will most likely take place during the second half of this decade and will complete the escape to the cloud:
- The first step will be to invert the relationship between the desktop and cloud brokers – making the cloud services platform the primary workspace through which the desktop is accessed (as another service) for all users.
vv - With the shift in workspace emphasis from the desktop to the cloud, the desktop persona will diminish in importance. Organizations should drive down user dependence on this component, eventually eliminating it from their environment completely. The traditional desktop environment will now only exist to support the “long tail” of the organization’s legacy applications.
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Applications and Capabilities for the Next Generation
The End-User Computing Journey – Part 9
Posted by Brian Gammage
Chief Market Technologist, VMware End-User Computing
PCs were initially designed to be standalone devices – universal connectivity only came later. We can see this characteristic still reflected in many current applications, which are designed to act on single objects and files.
Consider a presentation – produced using one of the best known tools in the market. It might make nice slides (ok, that's a matter of taste), but it immediately becomes less effective when multiple parties co-author the content. When working with colleagues on collaborative input, we must either impose our own version control mechanisms manually (“ok, I’ve got the file now”) or waste time reconciling information later. This application simply doesn’t represent the way we really work now – in terms of process. Sliderocket – which we acquired earlier this year – fixes this, enabling teams to collaborate on the same presentation material. No more manual version control, no more wasted time.
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The Increasing Marginal Returns of the Cloud
The End-User Computing Journey – Part 8
Posted by Brian Gammage
Chief Market Technologist, VMware End-User Computing
Once they have a cloud services platform in place, organizations will begin reaping immediate benefits. New SaaS applications will be easy to add to the catalog using cloud application connectors.
Entitlements can be quickly adjusted; any application in the catalog can be made instantly available to additional users. The entitlements can also be managed holistically, so a change in user status is simple to apply, even if the entitlements affect services from different sources that use different credentials. If a user leaves the organization, their credentials can be revoked for all services assigned through a single operation.
There are no additional or hidden integration costs for SaaS applications, so the costs of deployment are immediately visible. This transparency combined with detailed usage reporting yields something that has long been missing for end-user computing (EUC) applications: direct line of sight between costs and results. Since the catalog of services is viewed through a portal it is device independent by default.
